The AR BOOM

The AR BOOM

Source: hopetutors.com

The AR (Augmented Reality) boom is coming. Here are 3 categories where we will look at the changes that will come (some are already there but still need fine tuning).

Travel & Tourism

With traveling getting cheaper and an increase in demand for unique experiences. AR will be there to help smudge out those navigating issues, language barriers, crowded tours and restaurant/hotel booking.

While functioning with interactive maps, AR can direct you with arrows to your destination. During that time you may see signs that the camera will be translating for you. Also you may pass by landmarks that the camera picks up and/or geolocations picks up that will feed you information about this historical landmark. Maybe something in a store catches your eye and the AR device will translate what you are saying into the designated language and translate back for you. When looking for a hotel or choosing a restaurant you can have 360 degree view of the meals or hotel rooms.

Workplace

Companies are always looking for ways to improve productivity and profit. AR will be a huge help to that end with training, creativity, retail and technical support.

Training cost a lot. AR can help train on the job and also offer simulations that will increase confidence and help prevent accidents. The way AR affects creativity is through, being able to visualize a 3D design from a 2d concept. In retail shoppers will be able to see a 3d model of the item they are interested in and help them on decide on buying it. Real-time technical support with video conference and being able to share information on the job will greatly improve the latency between task.

Socializing

When it comes to socializing on the internet. AR is changing a lot. From animojis to filters.

Being able to send an emoji that gets configured by your facial expressions (that’s an animoji), to a filter that changes how you or your surrounding looks. Like the tech support you could real-time your mom and share information on what to buy at the grocery store from what is missing in the fridge.

Links with more info down below. Where else do you see AR improving or failing?

Continue reading

COM0015 – Blog 4: Out of the Box

The world of social media and digital marketing is vast and ever-changing. What was used several years ago can easily become outdated and replaced by alternative software. 

Some of the new applications that I have discovered in my social media journey and that I use regularly include: 

Follow Track

This is a free app that connects to your Instagram in order to provide you basic analytics of your account. It keeps track of your followers, who you are following, users not following you back, users you yourself are not following back, new followers, and followers who have unfollowed you. 

It also shows you how many posts you have, comments on your posts, amount of videos you have, average views per video, new followers amount per day, total likes, and average amount of likes per photo.

I mainly like to use this app to see who unfollows me after I have followed them, as many accounts are bots or just follow to get follows but will then leave your account shortly after.

track crazy

Analytics details

Preview

Another app I have discovered is Preview. This app is for Instagram and acts as a template for your images that you want to post.

Having a template is a good idea so that you can make sure your posts are cohesive and tell a particular story in presentation. 

For instance, here is a sneak peak at some posts I have been planning from my travels that have been edited to have a similar colour scheme and aesthetic.

blue crazy

My setup not yet published

PS Express

Following the Instagram theme, I have also been using PS Express to edit my photos from my phone. It’s a free app that acts as a limited photoshop.

With it, I have been able to change the colour of my photos to a more purple hue, as well as erase people and blemishes out of the background.

This is also where it’s important and healthy to remember that most of Instagram is curated—I see it as more of an art form than true to reality. 

MockuPhone

Another new trend that I have seen in online advertising is putting your own image into the template of a phone or laptop. Essentially, this is presenting your information in a more technologically advanced way.

I have seen this from digital portfolios to hard-copy marketing pamphlets in order to make your presentation more neat and streamlined. 

insta iphone8

My Instagram through MockuPhone

Overall, these applications have been useful in my own endeavours in improving my Instagram account as well as learning new ways of presenting information. Keeping up with new technology is important to stay relevant and look professional across social media platforms.

What other applications do you think are upcoming in social media and online marketing? Let me know down below!

 

Beyond Your Senses in Social Media

“Boldly go where no man gone before.”

We have come a long way from the stone age of fire signal to a modern age of telephone and now social media on internet. What once spending hours talking on telephone, watching TV for latest news and entertainment, telegraphing to loved one or transmit urgency messages, or typing in line-mode with computer, now it is all merge into something we called social media on the internet!

(Source: FramePool  http://footage.framepool.com/en/shot/227892417-holografic-hologram-icon-computer-app)

#Communication can be real or virtual. One way or the other, we need to talk. What is better than talking in-person face-to-face … maybe video chat via social media? However, social media, even with video chat/conference, missed the most critical ingredients in communication – the non-verbal! These non-verbal communications stimulate the senses of our brains and nerves, which including mostly of our eyes, nose, mouth, ear, skin, and intuitive feelings. In music, we rely on sound, melody, lyric, mood, and feeling; in cooking, we rely on visual, smell, and taste. In retail, we rely sound, visual, touch, feeling, and possibly smell.

We have video chat on many social media mediums nowadays. They all fight for a piece of this market where it is no longer just for personal use and communication, it is also becoming a very powerful and effective tool as part of a business #marketing #strategy. Currently, social media is meeting the minimum need of both personal and business users, but how can they capture a bigger piece of the pie, or even better if they can grow the size of the pie?

If we can activate the #non-verbal communication and incorporate human senses into the social media equation, it will certainly stimulate more interests for both personal and business use. How about #virtual reality plus #hologram? These technologies are certainly not new or strange to us, but are they mature technology yet and can we merge that with social media?

Hologram-Table-Promo

(Source: SPAR3D https://www.spar3d.com/news/related-new-technologies/euclideon-hologram-table-spar18/)

For those of us who like Sci-Fi movies or TV shows, such as Star Trek, Star War, or any others, we see many of these technologies exist already in real life to some extent while others are still in experimental stage. Remember that famous phrase, use by all of us, “Beam me up, Scotty.” For me, I am a food lover and worst I am a coffee addict, therefore I can fantasize calling out, “Computer, make me a double cappuccino with shot of espresso. Choose a best Italian dessert that go well with it for me today … Beam me to a sunny beach front house with wave and blue sky/ocean next to my beautiful lover.” Wow, what a dream!

roy-orbison

( Source: Getty Images https://www.standard.co.uk/go/london/music/roy-orbison-the-hologram-tour-review-the-big-o-reanimated-a3818151.html)

Now that is on a personal fantasy level, how about on the business side. I want to be able to try things out before I make my purchase decision. If they can incorporate the ability for the hologram to facilitate and appeal to my senses where I can touch, smell, and taste the products as if I am in a store, that will be perfect!

Now all this are just fantasy and dream, but do you think it is possible? Is there a need for this in social media? Are we ready to merge technologies?

Let’s “engage.”

 

facebook     Social Networking and Communication Beyond Our Senses https://algonquincollegesocialmedia.wordpress.com/2018/10/22/beyond-your-senses-in-social-media/?fbclid=IwAR13-Q-NPryjpU4GlrMENsaV1h5VZnCpyopmvmFshWpWO0DCBNoCn6Ahx74

twitter    Marketing Strategy and Communication Beyond Our Senses https://algonquincollegesocialmedia.wordpress.com/2018/10/22/beyond-your-senses-in-social-media/

 

 

Communication: Monitoring vs Listening

Communication: Monitoring vs Listening

Why is communication so important?

#Communication is the key in relationship building. Communication only exists if at least two parties are actively participating in an open and honest manner. Once trust is broken, it will be very difficult to rebuild, if at all. #Non-verbal communication and #active listening are the key components in strong and successful relationship. Although it is also very critical for all parties to convey their feeling and idea too, but it is equally important, if not more so, to listen attentively before your response.

(Source: Advertising Media Plus, Posted March 25, 2015)

How can we apply active listen and non-verbal communication in social media?

In the #virtual world, via #social media, the equivalent of listening in communication is social media monitoring. The #verbal communication in real life is simulated through #effective written communication using various mediums such as texting, posting, tweeting, and messaging. The #non-verbal component of communication, although almost non-existence in the virtual sphere, it can be simulated by your actions in cross analyzing all information gathered and find correlation and/or exception factors through social media monitoring.

#Monitoring in the physical world means paying a lot of attention to the non-verbal communication or signals that is being send by the customers which include their purchase or preferences in their order — the financial bottom to the survival of the organization. Monitoring in the virtual world means using the social media #analytic to determine the response of audience or customers. There are many effective and sophisticated tools or marketing firms that can provide you with this service; however, many of the more mature social media tools can also provide this same basic information to you at substantially lower cost. Some of these tools include: LinkedIn, Twitter, Facebook, and Instagram.

(Source: TalkPoint, Posted April 19, 2017)

How can we apply the W5 (who, what, when, where, why) plus How of social media monitoring?

When we listen/monitor the audience response, we can modify and adjust our strategy quickly and respond to the customer or people effectively. The following is some example based on recently missing girl search and based on recent tornado disaster in Ottawa:

  1. An 11-year old girl (http://bit.ly/2yhSit6) was reported missing by police via Twitter. Few days later, the media started to engage. But over a week later, no news or leads. Media and police retweet several times, but it generates no leads. I followed and monitored that, but I did not retweet yet thinking the police and media has a lot of leads/helps already. Then more than 10+ days past, the police ask for help again. I was puzzled, and then it dawned to me that I may have connections that police and media may not have access to. I posted to my two Facebook accounts … each of very different group of influence: one is mostly church and street outreach friends, and the other are martial artist, musicians, dancers, government official/bureaucrat, and security folks other than police. 2-days later, the girl was found. It was not my effort alone, but I am sure it has helped one way or another.
  2. Six tornado (http://bit.ly/2NJcN71) causing substantial damages and blackout. Hydro One, first responders, relief workers, volunteers, and community organization all helped to communicate via social media what, when, where, who, why, and how to get help and access to food, water, and shelter. (http://bit.ly/2OpiY5j) Although Ottawa suffered greatly, but with everyone’s coordination effort using social media, it made everyone in Ottawa region safe and recover faster together as an Ottawa community / family.

Both examples demonstrate how one can monitor, listen, and act efficiently and effectively to how generate the desirable outcomes. We look at the results and outcomes gathered so far, and we adjust quickly to engage the audience or redirect shout out to a different or correct audience. The final objective is to mobilize the right people to get the desirable results in a timely manner.

Can you think of some experience where you monitor and analyze reports and then adjust your strategy to get your final outcomes?

 

Communication: Monitoring vs Listening Same for different world. http://bit.ly/2IYqSMR

Communication: Monitoring vs Listening.  Improve your strategy. http://bit.ly/2IXy2AX

Character Cultivation: Or, how my parents affect my social media posts

So my mum follows me on all my social media accounts. Even my Instagram dedicated to the books I’m reading. She’s everywhere. So is my dad, and my sister, and various other family members. This is not technically a problem. But there is an inkling of censoring myself with each post I make. Is there anything that’s overly inappropriate or that I don’t want my parents to know? Not really. But in the back of my mind, I’m reminding myself not to swear when commenting on my friends’ posts because my mum might see and she might be disappointed in me.

photo of laptop near plant

Photo by Tobias Dziuba on Pexels.com

Obviously this depends on your relationship with your parents, and the other people you have on social media. But there is this idea of cultivating your online persona. We talked about doing this purposely, to ensure that nothing on your social media could be problematic in case of a future job opportunity, or embarrassing in some way. But I think we also do this naturally, or at least some of us do. I’m not exactly secretive, nor overly open on social media, but maybe that’s because I am metering myself subconsciously. I don’t post without thinking about it. I filter my photos. So does everyone else. I’m not pretending my life is perfect, but I pretty much only post about the positives. Why would I want to broadcast the negatives?

However, others I know are completely unfiltered. I have friends who will post highly hilarious, but dubiously appropriate content on their Instagram stories on nights out. Many people will post without much thought. I often see people on Facebook posting spam. Or maybe just posting whatever pops into their head. Or reposting memes that no one cares about.

So perhaps I’m more filtered than others. I haven’t always cultivated my social media, but as a visual person, I prefer to post aesthetically pleasing imagery, especially on Instagram. I’ve also always been a sort of private person. I don’t think there’s anything wrong or strange about cultivating your character online, and I also don’t mind that some people aren’t filtered at all. Really it has little to do with my parents’ presence in the end.

Maybe we’re all being ourselves online in our own way.

How about you guys? Are your social media characters cultivated?

 

Facebook: I’m friends with my parents on Facebook, are you? https://bit.ly/2C8SBZZ

Twitter: Should you let your parents follow you on social media? https://bit.ly/2C8SBZZ

Social Communication in Physical and Virtual Reality

What is #communication? Is it important or critical? How does it #influence and affect the community, society, or just your own daily lives? What are some of the means and tools that help us navigate and socialize with each other … in our real or virtual world?

meios-de-comunicacao

We communicate everyday in the real/physical world, communication is critical to all #relationship building: business and personal. Communication can make or break a business deal, strengthen or break a marriage/relationship, and even start or cease a war. Communication will sway and call people to actions, good or bad, depending on its messages and its intended audiences.

Many people nowadays have Master and even PhD degree in Communication, I was at awe, impress, and even intimidate at their accomplishments. I learned my communication skills through various means during my college years, through my professional certification, and working many years of experience, as IT consultant and financial advisor, for different clients/firms, and through various volunteer community works:

  1. Psychology 101
  2. Marketing 101
  3. #Toastmaster International certification (http://www.toastmasters.org)
  4. #Project Management certification #PMP (https://www.pmi.org/certifications/types/project-management-pmp)
  5. School of Hard Knocks … success and failure of “relationships”

Together they taught me that communication:

  1. Is a two-way street
  2. Must have a sender and receiver
  3. Must listen more than you talk to be effective, but you must engage with the other person/people
  4. Up to 90% non-verbal, 10% verbal: Eyes, facial expressions, gestures, postures, voice (tones, pitches, volume)
  5.  80% perception, 20% reality
  6. 4P strategy: product, price, place, people; 5th P is promotion

com.jpg

Some of these are also summarized at https://www.skillsyouneed.com/ips/what-is-communication.html, Skill You Need Ltd., 2011-2018.

What does communication have to do with #social media? A lot. I find that communication in real world of networking, public speaking, and social events translates, not only one-to-one, but directly to social media in the cyberspace. If you can communicate with the person in real life, then you can do so easier in the virtual world; however, social media disabled all non-verbal communication and only simulated verbal communication through written and real-time online interactive skills. Therefore, the social media written communication skills need to be far more superior and you need to know how to use emoji icons, insert graphics/image/photos and punctuation marks correctly to illustrative/elaborate the written conversation effectively. The danger in that is most people do it improperly or inadequately, and therefore it causes misunderstand and potentially ruining relationship.

In summary, social media is a virtual communication and interaction without verbal or non-verbal means; it is an online interactively writing communication unless we are using video conferencing/chat. Social media initially intended for personal and social interaction with simple texting messaging only; however, it became a mainstream tool for many businesses as well nowadays, because it is a very cost-effective marketing, public relationship and communication tools for smaller business. Even #traditional media are complementing its mainstream operation with these social media mediums. On the personal side, it opened the world to us and drew us closer in term of geographical location; however, it distanced us more from each other to the people close to us, from the people who may matter more, such as our immediate family or close friends.

So how do you think social media is influencing and affecting our lives? Do you think it enhance or disable our communication? Does social media bring us closer and enrich our lives?

Please share your thoughts.

  

   

 https://twitter.com/intent/tweet/complete?text=Social%20Communication%20in%20Physical%20and%20Virtual%20Reality&url=https%3A%2F%2Falgonquincollegesocialmedia.wordpress.com%2F2018%2F10%2F05%2Fsocial-communication-in-physical-and-virtual-reality%2F&via=wordpressdotcom&latest_status_id=1048286126170144768

 

https://algonquincollegesocialmedia.wordpress.com/2018/10/05/social-communication-in-physical-and-virtual-reality/https://algonquincollegesocialmedia.wordpress.com/2018/10/05/social-communication-in-physical-and-virtual-reality/

Reports of the death of QR codes are greatly exaggerated!

Some readers will recognize this quote as paraphrasing Mark Twain’s humorous retort after newspapers falsely reported his death.  The quote could be equally applied to QR codes in the North America and Europe today.

QR (Quick Response) codes were first created by Toyota as a two-dimensional black and white bar codes for inventory tracking. They are now widely used in various contexts in China and Japan and apparently enabled $1.65 trillion in mobile payments in 2016.

barcode cellphone close up coded

Photo by Pixabay on Pexels.com

Codes come in various shapes and colours and represent text and numbers, including website URLs.  A QR code is read by a scanner downloaded to a smart phone, which either triggers an action or leads to a destination site.  As a consumer, you might make a purchase or SMS donation, go to a social network or access additional information or a video.  All with no internet connection.

For businesses, QR codes can be used on a variety of real-world items such as clothing, signage and packaging.    Business contemplating adopting QR codes should make it easy for customers to undertake actions without excessive reading or typing.  And a QR code at an airport, subway station or theatre makes more sense than a billboard on the highway, as smart phone users in the case of the former can easily and safely pull out their phones and scan the code.

apple applications apps cell phone

Photo by Tracy Le Blanc on Pexels.com

For various reasons, QR codes were not widely adopted in the West and many observers predicated their total demise in recent years.  But there are strong indications that this is changing.  In 2017, industry leading Apple installed an active QR code e-reader in the camera app of its phones.  WhatsApp allows users to confirm a contact’s identity with a QR code.  And 34% of US smart phone users have scanned a QR code.  Juniper Research predicts that 5.3 billion QR coupon will be redeemed by mobile by 2022. 

And QR codes will also benefit consumers, non-profits and small businesses still using email in the immediate future (or as long as the tool is in use.  Some analysts have predicted that social media will prevail.)  Codes for sending emails will help read and monitor newsletters, email marketing and emails’ performance rates.  And consumers can scan a coupon and redeem in-store or on-line.

Get your own QR Code!

Have you ever scanned a QR code in the airport or to redeem a coupon?  What was your experience like?  Does your phone have an active QR code reader?   Can you see other applications for QR codes?  If you are interested in getting our own QR code, click here!

Twitter  QR codes are back.  Or were they ever absent? https://bit.ly/2njp8Un

Facebook  QR codes are back.  How you can maximize business and other opportunities    https://bit.ly/2njp8Un

Technology can’t replace the human touch

Everywhere you go, you see technology making so much advancement and replacing some human jobs with Artifical Intelligence (AI). According to Wikipedia, “Artificial intelligence (AI, also machine intelligenceMI) is intelligence demonstrated by machines, in contrast to the natural intelligence (NI) displayed by humans and other animals. Colloquially, the term “artificial intelligence” is applied when a machine mimics “cognitive” functions that humans associate with other human minds, such as “learning” and “problem solving”

1923.jpg

Source: https://www.peoplematters.in/article/employee-engagement/technologhy-with-a-human-touch-1923?utm_source=peoplematters&utm_medium=interstitial&utm_campaign=learnings-of-the-day

My majority of experience has been working in hospitality. Though, I would say that these kiosks are certainly a great invention for our industry, but it totally depends on customer to customer. For many guests who do not wish to stand in line or do not want the human contact would definitely make the most use of it. Like at airports, I see many travelers using and agents are pushing travelers to use and check-in using the kiosk. Whereas, certainly in my case I like and enjoy the human touch and most of times I choose to go see an agent. I would also argue that these kiosks are also removing the human touch from providing personalized service to guests. Like at many hotels, introduction of Ipads in the room where the guest just needs to touch and service would be delivered. They do not need to call reception desk and talk to a live person. I think with the introduction of new technology like self-service kiosks we are getting away from the human touch from providing exceptional great customer service! But not everyone is going to want this kind of experience. Some people like to be welcomed by a person, who not only takes the order, but answers questions about the hotel and brings you your extra towels, coffee etc.

intelity-ice-640x640

Source: https://www.digitaltrends.com/mobile/hotels-turning-mobile-apps-into-concierges/

While a machine can perform a given task, often more efficiently than we can, what it lacks is the artistry in the activity, that uniquely human ability to cater to the needs of the individual. The protocol may suggest one approach, but a person who is good at their job understands when to adjust and the subtleties that are required.

I would also argue that how can you create customer loyalty without human touch specially for a service-based industry? If you are a guest staying at hotel, you check in yourself using an app, check-out using an app and never see an agent. From a hotel’s perspective how would they know whether you enjoyed your stay at the hotel or not? If something was not satisfactory, how would hotel staff know to resolve the issue?

I recently travelled to overseas from Ottawa International Airport and was amazed to see self-check in kiosks at Airport and how Air Canada’s agents are pushing travelers to use those machines. Have you been to Ottawa Airport recently and tried using those machines?

 

level3-checkin-jan11-2018_038-lores.jpg

Source: https://yow.ca/en/media-center/press-releases/ottawa-international-airport-earns-gold-and-silver-2017-airport-service-quality-awards-program

My experience was bit frustrating as I tried checking myself in using that kiosk, but it failed to print me baggage tags, for which I had to go see an Agent. The lineup for seeing an agent was long as there were only two agents working. After being in line for over 40 minutes, I went to see an agent and when asked, agent replied, “These AI machines are not that smart” as they needed to verify my visa for country I was travelling. I told her then why push international travelers to use that kiosk when it is bound to fail and frustrate guest.

Do you prefer using technology or do you prefer the human touch?

Facebook: Technology can’t replace the human touch. Read here: https://bit.ly/2lxGyf7

Twitter: Do you think #Technology can replace #human #touch. Read here: https://bit.ly/2lxGyf7

Source:

https://techcrunch.com/2017/01/15/technology-cant-replace-the-human-touch/

https://www.csoonline.com/article/3230448/security/technology-should-augment-not-replace-the-human-touch.html

A Better Reality Awaits

MV5BY2JiYTNmZTctYTQ1OC00YjU4LWEwMjYtZjkwY2Y5MDI0OTU3XkEyXkFqcGdeQXVyNTI4MzE4MDU@._V1_SY1000_CR0,0,674,1000_AL_

“A better reality awaits.” Ready Player One Movie Poster

My family and I recently watched the movie “Ready Player One”.

From the first 15 minutes we were hooked. It was 2 hours and 20 minutes of fast paced, realistic and computer generated genius, it had something for everyone that they could easily relate too, from my husband down to my nine year old son. It is based on a book by Ernest Cline, but I have not read it yet.

In the year 2045, the real world is a harsh place. The only time Wade Watts (Tye Sheridan) truly feels alive is when he escapes to the OASIS, an immersive virtual universe where most of humanity spends their days. In the OASIS, you can go anywhere, do anything, be anyone-the only limits are your own imagination. The OASIS was created by the brilliant and eccentric James Halliday (Mark Rylance), who left his immense fortune and total control of the Oasis to the winner of a three-part contest he designed to find a worthy heir. When Wade conquers the first challenge of the reality-bending treasure hunt, he and his friends-aka the High Five-are hurled into a fantastical universe of discovery and danger to save the OASIS. Written by Warner Bros.– www.IMDB.com

I really love science fiction and fantasy and this movie really got me thinking. Could we been living in a similar environment in 2045? Could economic inequality be that bad? Would large numbers of the population really retreat to virtual reality because it’s easier and you can be anyone you want? Could a large corporation really want to take over that badly 80% of your screen, as long as you don’t stroke out?? It’s just a movie right?!

The virtual technology is here all you need is a headset and the motion tracking, life-life controls. According to Pcmag.com the best VR headset can cost you from $89.99 up to $400 on Amazon. With 100’s of games and experiences for you to try and explore in your own home.

According to Inequality.org Income inequality refers to the extent to which income is distributed in an uneven manner among a population. In the United States, income inequality, or the gap between the rich and everyone else, has been growing markedly, by every major statistical measure, for some 30 years.If you really want to read all the economics, you can find it here: Income Inequality in the United States

I have not had the chance to try virtual reality, but I think it would be totally amazing to try. I could see how some people could get “addicted”. According to the stats 700 million people worldwide play online games by the end of 2013 expected to surpass 1.2 billion. They are actually saying 17% of the world population are gamers. According to the 2017 report there is 2.2 billion active gamers in the world. It has gone up 1 billion people in 4 years!

The gaming industry is huge and is always moving up to bigger and better things. So it is safe to predict that advertising and social media will follow the same trend. As technology advances so will gaming, advertising and social media. We will all use it to our advantage.

My hope is that society will not fall down this rabbit hole and be stuck in the “easy” virtual life. That they will still want to contribute to every day real life. Already our youth are on social media for self-gratification, for likes and shares, to be popular, for friends, to socialize. They have anxiety and depression problems worse then when we were kids, bullying is at an all-time high.

I worry that the next generation will think that escaping reality is better then getting a job and making something of themselves. Let’s hope that we taught our children how to be responsible young adults. How to stand on their own two feet and to be strong.

If there really was an “Oasis” do we really need to go there to find our self-worth in a selfish society.

We are not at the “Ready Player One” stage yet. If you could life your favorite, TV show, movie, video game or book, would you want too?

 

Facebook: A Better Reality Awaits, Get a Job!

Instagram: #newreality #readyplayerone

References:

Ready Player One (2018) IMDb

Commentary: ‘Ready Player One’ seems like a celebration of fandom, but it’s actually a dire warning

COM0014 Blog #7: Let Your Audience Guide You!

I’ve learned a lot in this course about story-telling; in fact everything from the Inverted Triangle Approach to researching target audiences has taught me something about writing online. But the most interesting lesson has been discovering that story-telling does have a place when creating good digital content; if used effectively and concisely.

To do this means not starting from the beginning and working to the end leaving the most important message for last, expecting your audience to hold their interest up to that point but taking into consideration that they will have limit attention spans so say what you want first and foremost weaving your message into a story-telling approach.

You may be asking “Why” this is important?

Well with everything you must consider your target audience. In fact taking them into consideration first can help you as the writer determine the best way to tell your story so that it is well received. After all, these are the people we write for and so in order to capture their interest it makes perfect sense to appeal to them.

IMG_1172

Twitter screenshot, where I’m working to tuning into what’s being said and find what’s most relevant!

Learning this it has helped me evaluate my own writing and zero in on my own approach to blogging. I’ve started thinking about what I really want them to know and how best to communicate that so the message reaches them clearly. Through using social media I am also listening in to help me select blog topics more carefully. Considering not just what interests me but tuning into what my audience is talking about and getting ideas from there has helped guide my writing and given me some good insight into what’s most relevant and therefore could be most helpful to them.

Which overall this course has made me a better blogger and careful listener.