Have you ever wondered why your story isn’t getting much attention? Why it is not gaining popularity, then perhaps you are doing something not right!
In this competitive world of digital age, it is easy for your story to get lost in clutter. Storytelling is an art and if done corrective, it can be very effective in gaining interest and popularity.
This week’s lesson was a bit of an eye opener. The main point from this week’s reading was philosophy of inverted triangle i.e. putting important information first so that you can grab reader’s attention as quickly as possible vs. potentially losing them. It is best to layout your story before writing in the most clear and concise way by ensuring that the story has clear beginning, middle and end. It is always a great idea to consider what kind of experience you want your audience to have.
While writing your content, the part that we all are aware and seldom forget or overlook is grammar, spelling and punctuation. When we get into mode of writing, we forget these elements which from a reader’s perspective looks unprofessional. It is always a good idea to get your story proofread by someone else as I believe fresh pair of eyes are always better to catch errors.
Use of active vs. passive voice is also an integral part of telling your story. Using a passive voice is one of the most common mistakes in writing. The story only gets lots of attention and interest when you can ask questions to your readers and when they can relate to the story.
To summarize, take away from this week’s reading is to begin writing with the end in the mind with deciding what kind of experience you want your audience to have and how to engage with them.
(Source of photos: http://www.canva.com)