COMM0014 – Blog #7 – There is always 2 sides to a medal.

As a photojournalist, telling stories is what my job is. There are always 2 sides to a medal and, as a staff photographer I get to show our side of it. The medias can take care of the other side.


Photo of the medals awarded to Lt.-Col. David Currie during the Second World War including the Victoria Cross. Photo by Serge Gouin

With a minimum of information, a time, place and a contact name, I need to be able to show up at any location with the appropriate gear, and document any event in a way that will go along the lines of what my client is hoping.

There is rarely only one client since, many department can benefit from these images. If I do it right, I can supply images for the event manager (most likely to promote the event the next year), the social media team, the recruiting team, our image bank and even the participants themselves.

Understanding your audience, the impact you are hoping to get is crucial. Learning to please most of it is something I need to deal with on a daily basis. Experience is the key and feedback is the most precious thing you can ever get.

Telling a story is not hard for me. That being said, the challenge is always there. What if the light is not as nice as you expected? What if only 10 people showed up to this rally? What do you do if it rains? …

You just need to find the right angle. Our angle. Our side of the medal.




If you wish to read about the medal’s story, click here

Comm014 – Post 7 – Personal Reflection

Storytelling – The Secret to Creating Effective Online Communication

As we all know, a story is a description of an event or series of events either fictitious or real and most often includes individuals whether human or otherwise. There are many famous examples of stories such as Aesop Fables, the parables in the Bible, much of literature, operas and movies, and even items on the nightly news are often formatted as stories.

A story is a good way to communicate because it talks about specific people in specific situations and brings to life the situations being experienced. As a Communications Specialist, I know that storytelling is one of the most powerful ways to convey ideas in today’s world.

Storytelling starts with knowing your audience in order to create compelling and tailor-made content that stroke interest. Relevant and meaningful content matters no matter the means, and storytelling creates a welcoming environment for audience engagement. I use storytelling techniques when developing videos, Power Point presentations, blogs, speeches, reports, to name a few. Stories that focus on emotive content appeal to readers and help connect people.

How will your content be guided by story?

When preparing a speech or Power Point Presentation for one of my bosses, I invariably recall him asking me what story he was telling and what messages would his audience take away. He would never entertain more than three main messages, no matter what! So stories need to be focused and ideas conveyed in a clear and concise manner, starting with the most important first. Normally one starts a story by introducing some of the key characters, followed by their situation in place or time. The “plot” and “ending” follow.

What kind of stories do you want to tell?

I want to tell stories about real people dealing with real situations and I try as much as possible to let their soul or mine shine through.