I personally don’t ‘do’ social media in my personal life, however on the business side of things, I simply love it. Social Media has taken on a huge role in how businesses market their brand. Sure, you’re on Facebook. Twitter, too. Maybe you have a blog. You put a lot a lot of work into keeping them fresh and updated with pertinent, interesting posts. But aside from the few comments you get now and again, how do you know if anyone is listening to what you have to say?
You think hard about your social media strategy, posting interesting links relevant to your mission, working to expand your network and engage your audience and create a solid, online reputation for your organization. You want to monitor your efforts and measure your results. Knowing whether your efforts are paying off can help you adapt your posting strategy to better meet your goals.
- Hootsuite: I primarily use this tool for it’s tweet scheduling ability and to monitor brand related mentions. Hootsuite allows you to track mentions for several different keywords such as your company, brand name, product or service, industry, the competition or a particular market term. This will give you a complete picture of the social conversations that matter most.
- Another simple but useful tool, Google Alerts will email you online mentions of keywords—for example, your organization’s name. Set as many alerts as you want to clue you in to mentions on blogs, websites, other people or organizations’ Facebook pages or Twitter accounts, or in the media.
- Radian6: This is my wishlist, soon to be reality as I was recently told that I may have access to this costly tool! Radian6 was recently acquired by Salesforce, which we also use at my work, and offers clean dashboards and real-time charts make it easy to see the most common words associated with your brand, monitor the highs and lows of social mentions, ascertain sentiment, export data, and allocate workflow. Though I am not yet familiar with the ins and outs of this tools, I look forward to getting my hands dirty soon.