Facebook is an ever growing and changing social media. Gone are the days where we just wanted to connect with the people we used to go to school with to share photos to reconnect.
Facebook has evolved into a highly sought after marketing tool that allows companies to connect with the specific audience they want to reach.
But what if companies did get their one chance to interact with those individuals and they have already visited the brand websites through Facebook?
New rebranding features have now been rolled out on the social media tool allowing marketers the chance to remarket to their audience.
- Multi-product ads – This allows the marketer to display 3 products within a single ad that looks like a slide show.
- Custom Audiences – This includes three new capabilities:
1- In Ads Manager and Power Editor businesses will be able to build new kinds of audiences
2- Using Audience limits enables targeted segments for different products
3- Ability to select targets based on past activity history on their websites.
As a user of Facebook how does this make you feel?
Do you feel violated with these changes, since these capabilities are only available by tracking your usage or do you welcome the information coming directly to you without having to spend time searching for it?
I know that for myself, since the multi-product ads have rolled out I have been guilty of clicking on them more than once out of curiosity.
I think that it is a nice change, in our face paced society, to not have to seek out this information and have it come directly to us.