COM0014 – Blog Post #7 – Once Upon a Time

Prior to starting this course I was curious to learn what content businesses or organizations could share that an audience would find meaningful. I come from a long line of people who like to share stories and I take advantage of that family trait when writing and presenting. Through this course I wanted to learn how to write in a way that was best suited to digital communications and social media.

Throughout the lessons and assignments, I have learned that good social media content mirrors what we expect when communicating information or advice in more traditional means. The ability to create content that is relevant and helps to engage in conversation is key to using social media effectively. Storytelling is important to creating great digital content because it helps to connect and develop relationships with an audience.

My goal is to use storytelling to create and share content that explains relevant benefits, issues, opportunities and threats. Ideally, I want to tell stories that inform and stories that entertain and in doing so share content that is interesting enough that readers are encouraged to come back to seek out future posts or engage in conversation. I realize my stories might not all be hits with everyone, but I hope the better part will be popular with most.

COM0011 – Blog Post 6: Effective Content

Eventually, my personal brand will be that of a communications, media, and design guru, so I will draw from those already existing to describe content that I think would be relevant.

Adele Chan, founder of a special events and PR business called Blank Communications based out of Vancouver, is a lovely example of what I hope to achieve. She works with clients of the beauty, fashion, lifestyle, and consumer brands of Canada and customizes unique communication strategies to enhance brand awareness and growth. If you follow her on Twitter, you’ll notice that she regularly posts ‘features’, ‘client news’, or ‘as seen in’ posts to showcase her clients and what they’re doing, outside of the raw promotional efforts she establishes and organizes with her clients…almost as a way of bragging about them. She also posts short updates or photos on events she has helped organize, or events that she personally cares about. I think this is the kind of content that would matter to her audience because not only does it reinforce her commitment to work with them and help them grow, but it also showcases her work to prospective clients, who may have just been wanting more information about an event and not knowing that she was the force behind it.

I think from a design professional’s point-of-view, any graphic work or videography they may be working on is really relevant, because that type of content is the most snackable and shareable content as far as social media is concerned. So if you were working on a brand launch or a video project, updates on progress or actual video snippets of what’s to come are really relevant and would also generate some excitement leading up to whatever it is you might be launching.

I look forward to all of these aspects of my future!