How do you know your social marketing is working or not? How do we measure it correctly? Here are a few things to look at when measuring social media.
2. Interactions – These are the number of times prospects interacted with your social profiles i.e. signing up, voting, liking, etc. By comparing interactions with the number of campaign visits you will be able to better understand how engaged visitors are.
4. Resulting Clicks – This is when people are responding to shares/re-tweets by visiting your site. People are more likely to check things out that their family has already endorsed resulting in more engagement.
How do you measure up?