I remember the ‘90s quite clearly and fondly. It was a decade that had a lot on influence on me; toys, t.v. shows, movies, music, clothes, I could go on and on. Now I couldn’t tell you what the ‘90 taught me…I was just a kid and thought I knew everything. On second thought I did learn that there are certain hair and clothing styles that I personally wouldn’t repeat even if it is all the rage. Each decade is unique and certainly shapes the future. So what did the ’90 teach you?
As much as some would like to deny it, Kate Connors – Senior Account Manager and Social Media Strategist at Media & Communications Strategies is bang on in her blog What the ‘90s taught us about PR with how the Olsen twins, Pee-Wee Herman, O.J. Simpson and Tamagotchis taught PR professionals a few things.
Social media has created a whole new way for us to receive news and react to news. It has allowed us to communicate with the world quickly and on a broader scale. News travels fast and travels even faster via social media. It is a present form of communication and will continue to be. Social media has allowed us to personalize our brands and become more in touch with our target markets, we can use social media to react quickly to prevent reputational damage or quickly repair, we can address a crisis quickly by pushing the news out before someone can tear you to shreds.
So what will the 2010’s teach us. I guess we will have to wait to find out.