COM0014 – Blog 3 – Target Audiences – Choosing Fancy Fonts

When it comes to choosing fonts people like to be both bold and be able to communicate what the message is, clearly. There are many fonts to choose from today and in the effort to be different people still like to be heard. Take for example a survey done on a blog I came across. Below you will see an example of different fonts laid out. Some are classic, some are bold, and all have something different about them.

Algonquin College - Choosing Fancy Fonts - Fonts

Now below you will find the survey that was done against the different fonts. You will notice the main favorite was font number 1. Fonts 3 and 4 seemed to be the least favorite.

Algonquin College - Choosing Fancy Fonts - Pie Chart

From this information and viewing the different fonts, you can gather that the readability of a font is still the top priority when choosing fonts. You want to choose font styles that get the message out and captures an audience. It’s not enough to be just fancy, the majority do not like it. You need to attract people to your message without turning them off or have them struggle on the esthetics of it.

When looking for fonts there are many out there to choose from, including creative commons fonts which have been designed and shared on websites such as www.dafont.com.

At Dafont.com you have a substantial list of fonts that are organized by style such as, “gothic”, “western”, “cartoon”, “decorative” and so on.

One of the things I like about this website is the fact that you can scroll down the various fonts and see quick information on the right end corner.

Algonquin College - Choosing Fancy Fonts - Dafonts 1.jpg

Here, you can see the amount of downloads of the particular font of interest, how much in just one day, and the status of the font such as, “100% Free”, “Free For Personal Use” and “Donationware”. When choosing to use and download fonts the best plan is to use the creative commons “100% Free” choices. Consider how hard it is to remember all the fonts with different rules downloaded in your computer system. Yes, very hard to remember, and go back to research and pull up the “Terms of Use” of each one.

Of the list in the above picture there seems to be one on this page anyhow that is free. We will use that one as an example.

Clicking on the “Smartphone Font” up will come the following.

Algonquin College - Choosing Fancy Fonts - Dafonts 2.jpg

Here you can see the alphabet and how it will look on all the different letters. So you have decided to choose this one and the next step you do is press “Download”. Once you have downloaded and extracted the files to a folder you can open the file in the folder where it’s saved and right click to install the font.

Now when you open progams like “Picmonkey” you can choose to use this selected font for your posters and graphics. It is saved as a .JPG graphic, when you do use it and save files in Picmonkey. This way people who do not have the font on their system can view it effortlessly.

My blog today is about Choosing Fancy Fonts, however the audience that would be attracted to this blog would be someone who also uses Picmonkey. When tagging keywords, I am choosing to add Picmonkey to attract those interested that use Picmonkey and other graphics programs for use in Social Media. Adding this tagline alone will attract the necessary target market to my blog.

Have you used different graphics in various projects? Have you gone through finding the “right” one only to find once applied to your project the message itself is distorted? I would be very interested in knowing if this mini tutorial has helped you in any way.

References:

www.dafont.com

http://rosieturnersa2mediablog.blogspot.ca/2012/04/fonts-audience-feedback.html