COM0011 – Blog Post 6: Effective Content

Eventually, my personal brand will be that of a communications, media, and design guru, so I will draw from those already existing to describe content that I think would be relevant.

Adele Chan, founder of a special events and PR business called Blank Communications based out of Vancouver, is a lovely example of what I hope to achieve. She works with clients of the beauty, fashion, lifestyle, and consumer brands of Canada and customizes unique communication strategies to enhance brand awareness and growth. If you follow her on Twitter, you’ll notice that she regularly posts ‘features’, ‘client news’, or ‘as seen in’ posts to showcase her clients and what they’re doing, outside of the raw promotional efforts she establishes and organizes with her clients…almost as a way of bragging about them. She also posts short updates or photos on events she has helped organize, or events that she personally cares about. I think this is the kind of content that would matter to her audience because not only does it reinforce her commitment to work with them and help them grow, but it also showcases her work to prospective clients, who may have just been wanting more information about an event and not knowing that she was the force behind it.

I think from a design professional’s point-of-view, any graphic work or videography they may be working on is really relevant, because that type of content is the most snackable and shareable content as far as social media is concerned. So if you were working on a brand launch or a video project, updates on progress or actual video snippets of what’s to come are really relevant and would also generate some excitement leading up to whatever it is you might be launching.

I look forward to all of these aspects of my future!

Blog Post 1: Tools and Resources

Social Bookmarking and Content Gathering

My personal favorite for this one was Twitter, however, I am admittedly more visually stimulated (as I’m sure most are), so Pinterest and Digg are quickly becoming my favorite tools for gathering bites of information – what I mean by this is quick inspiration or clarification, quick fixes (recipes, gift ideas, quick tips or steps on how to do a given task, opinion gathering). Due to the fact that I’ve learned a few things doing social media for an IT department and how private I like to keep all my profiles, Twitter is quickly fading in to the background for me on a personal basis. From an organizational basis, however, I find it incredibly helpful. It allows you the opportunity to respond quickly to questions or requests that aren’t terribly complex or have an involved process attached to it. From an College IT department standpoint, Twitter is really the preferred tool for getting a message out to most students or staff – often times, IT will send out mass e-mail communications to the appropriate audiences if a system has gone down or if upgrades or maintenance is happening, and we get so much feedback that the e-mails are annoying and too frequent. On the other token, if we were to under-communicate or communicate less, people would still complain, so it seems that the only way to win this battle is to communicate only the most time-critical/system-critical information in a mass email, otherwise, stick everything else on Twitter. That way, you’re giving your audience the liberty to pull information from you, rather than being pushed.

Social Monitoring

Hootsuite is certainly the one I use for the department – mind you, the only channel we use is Twitter, but in this regard it allows me to see everything that’s going out, coming in, things that are scheduled, and any direct messages. I have tried using Hootsuite for Twitter, Facebook, and LinkedIn channels synonymously in the past, but I find it’s really optimized for Twitter.
Blogging

This is an interesting one – I’ve used WordPress for years, and continue to use it in my professional work for blogging and site maintenance, but I have found that Instagram has really changed the idea of blogging for me. If I’m writing an extensive amount of content on something, then naturally a platform like WordPress would be ideal. Instagram, however, is what I use for what I like to call ‘phlogging’ or ‘photo blogging’. It’s a really short and sweet, no bologna application that can capture so much in few words, and I find it more fun because of all of the other creative apps (Picstitch, Pixlromatic) that feed into it.