As a company that was once a small business on a tight budget, and now on an even tighter budget once it was bought by a huge corporation (I’m looking at you Shoppers) we had to find ways to advertise our products and store without spending money on pay-per-click ads like Google Adword and Facebook Ads.
One of my favourite sites that I have talked about before is Reddit.com. I was a user long before I started working for Feelbest and knew how the site worked and more importantly how the users worked. They don’t like being blatantly advertised to. It can really hurt your business to create an account solely to try and throw your links inside of the comments. What I have done in the past that worked quite well is browse the health and beauty subreddits and if I see someone mention they are looking for a certain product we carry, I will tell them where I work and that we can ship it to them. I will also offer a coupon code within the comment. There has been a few times I have done this that resulted in multiple sales, and the links are all archived so I still see the occasional sale from them. I have attempted this is other online discussion forums but none have been as successful as Reddit. This also helps us get our name out there, and since our links are on the pages it helps our Google Search Ranking.
Since we are resellers of lots of different brands, I will go to a particular brands website and see if they have a “where to buy” section. If they do they will often have a “where to buy online” section with various companies logos or site addresses where the products can be purchased. All you have to do is find their contact email and email them requesting that your link and logo be added to the list. A huge portion of are sales are generated from these links which is easy to measure since Shopify tells you where each order came from.
These are just two of the ways we advertise online that you don’t often hear or learn about. Since our social media is no where near as strong as it should be these two methods create way more sales than any of our social media sites have.