Lets Chat… or Shall we Snap(chat)?


Snapchat, is this a new trend for young and up-comers in the industry? Is it simple to use or am I just too old for Snapchat? Is that an odd thing to ask at 26? 

With all the different types of Social media platforms out there it is hard for every business to be the best in every platform, however Snapchat is the number one way to reach the younger generation. This generation ranges from 13 to 34 years of age.

Snapchat defined by the atlantic “is a photo-sharing service with one key distinguishing feature: the photos you send disappear. Seconds after opening “snaps,” users can no longer access them and the images are deleted from the company’s servers.”

Snapchat was first made to send nude photos of yourself to others, since the photos could not be saved, it was a “safe” way of making sure those nudes didn’t end up in the wrong hands. However Snapchat quickly evolved and is now one of the fastest growing apps out there. The company tapped into a desire among younger internet users to be able to share photos without having it logged. It is stated that almost 350 million photos are shared on this device daily, that is a little less than seven times the number of pictures that instagram users post.

My question is, how does an app that was made to send nudes, help businesses?

Here are 7 ways that snapchat can help businesses and why your business needs to be using snapchat:

  1. Provide Access to Live Events; real-time social media marketing is key. It can give audience members direct access to live events, this can be anything from trade shows, to product launches to one of a kind events. With live access it gets your audience more excited as they have a different, more unique view of the event.
  2. Deliver Private Content; with snapchat you can show your audience special content that they might not be able to see on any other social media sites.  Certain brands will often use snapchat to show a sneak peek of the line before it is released.
  3. Offer promos and coupons; You can release contest on snapchat and have special promos that are only done through snapchat, this creates a buzz around your brand and that of your social media. Some contest you could do is take a snap of them using your product, chances are they will put that in their story and you will receive free advertisement.
  4. Its popular; Snapchat is one of the most used apps at the moment, you need to get your marketing in where you can. If people are using it now they will continue to use it in the future.
  5. Behind the scenes; by showing the audience a behind the scenes look into your company, makes you a little more human and less a big company. The audience wants to see how products are made, and the people working for the company, Snapchat can help make that happen for you.
  6. Quick tips; if you show quick tips on how to use your products, your audience is going to quickly grow, as they will be excited to see what else you can use your product for and any knowledge that you have. By showing this on social media, it makes the consumer feel like an insider on your product.
  7. Snapchat stories; Small business trends website states that snapchat stories are “One of the strongest tools for marketing on Snapchat is a story. These series of images and/or videos can be used to lay out a sequential campaign that sticks around for 24 hours.”

In conclusion, Snapchat is widely used by members aged 13-34. If you sell to the under 34 demographic, then snapchat is worth a serious look. Social media is key nowadays to market to the younger generation. Snapchat is the new thing, and to keep with the times, businesses need to jump on the Snapchat train and hold on until Snapchat makes it final trip.


COM0015 – Blog Post #2 – Strong and Weak Organizations

New Media is a very effective technology, chalked full of useful tools that can help your business soar.  There are many organizations that make good use out of this technology, however there are some who do not fully utilize these tools.  When we think of social media, often we forget that once upon a time it was traditional media magazines that wielded the power.  Today that power is losing its hold and traditional print is going ……well traditional.  I thought I would take a look at who is migrating with technology well, and who seems (and I mean seems because I could be wrong) to being sadly left behind.  Let’s begin by highlighting a couple that are doing well, and then let’s look at one that could use a gentle nudge.

There are a lot of organizations that are doing it right.  One such organization is Alberta Venture magazine .  By all accounts they could be reeling in the other direction because of social media (as a magazine) but rather they seem to have taken the digital bull by the horns.   AV takes a strong team approach via successful sites such as Facebook, Twitter, LinkedIn and now a strong push towards podcasts.  I believe in the team approach; it helps amp up your viewing power and supports overall engagement. The AV Team are super at connecting Alberta’s business and entrepreneur community by providing great articles, blogs, in depth podcasts  and connecting people to resources.  AV is always finding ways to help businesses and entrepreneurs shine whether it be through contests or highlighting what businesses are succeeding through innovation .

Another notable is Western Living magazine.  Like AV they let you know they are social by strategically highlighting their social sites (Pinterest, Facebook, Twitter, Instagram).  It’s important to notice that Western Living has a great pinterest site , whereas Alberta Venture dominates LinkedIn.  The reasons are obvious – Alberta Venture plays more in the business world where networking and connecting are essential, whereas WL Is about homes, style, food, travel, etc.  all visual feasts.  Connections are also important but they are attained in more of a visually stimulating way.  Like Alberta Venture,  Western Living helps connect ‘up and coming’ designers and runs contests to help them get noticed.  Additionally Western Living works to connect their readers to everything they need to know when it comes to home, food, wine and travel.

Ok now it’s negative time……So who is choosing, or simply, opting out?  Northwest Business magazine.  There is not one hint of social on their website, which is unfortunate as they have successfully been connecting business in the northwest for over 18 years.  I know from experience that people enjoy this magazine and I feel they are missing the mark here.  I don’t understand the reasoning behind it, or if perhaps social media is presently in the works, but it amazes me that a successful offering such as this is not exploring the social waters.  To me they should begin with the basics of  Facebook and Twitter.  Start sharing some of their information and asking for feedback.  To help draw more attention to these sites they could begin a northwest business blog site and offer up guest blogging opportunities to the local businesses who feel they have something to contribute – hence further promoting peace region business through knowledge sharing and valuable regional business insights. From there they would do well digging into the world of podcasts – the interviews would be great and it would really be of a value for the regional businesses participating. Furthermore, these digital content tools would serve as great fodder for their new Facebook and Twitter accounts. As I am not in the publishing world and not privy to the ins and outs of how it ‘really’ works – I don’t want to presume how it should be done.  Nonetheless, there are many great examples of traditional businesses choosing to shift with the changing landscapes and coming out the other end extremely successful – this is a mission worth striving for.  This is what (from the outside looking in) Alberta Venture and Western Living magazines are doing very effectively. Let’s face it, these days either an organization engages in their customers digital conversations or they fade away……

Beg to differ?  Let me know.