The Ghosts of Social Media Networking Sites Past

The Ghosts of Social Media Networking Sites Past

Of course, there are the usual suspects. The “Big Three” as I like to call them. Facebook, Twitter, and Instagram. But more often than not, social media sites seem to come and go almost as often as the seasons. One day, you’re hearing all about the newest and coolest social networking app or site, the next day it’s heading straight back to the Silicon Valley start-up it came from. I thought my blog post this week could be dedicated to a few major social media networking sites that are no longer around, but that still had a significant impact on the current social media landscape we now know.

First up, Google +. Google has consistently struggled with their attempt to create a rival for Facebook (looking at you Google Wave). They launched Google Plus in the summer of 2011. You could upload a profile photo, post status updates, include your work/family history, and follow your friends. Sounds familiar, right? Unlike Facebook, Google + proved to be not very user-friendly and provided nothing new and was met with limited interest from the general public. After it was announced that there was a serious software design flaw that put members private information at risk, the site saw a huge decline in their already dwindling members. Google + officially shut down on April 2, 2019.

Google + had such high hopes of being the rival to Facebook.

Up next, Vine. Vine was launched in 2013 after it had been acquired from it’s original developed by Twitter. Vine enabled users to be able to upload and share 6-second video clips on a loop. At it’s peak, Vine was the most downloaded free app. However, its success didn’t last very long. With new competitors like Instagram video and, most notably, Snapchat, Vine declined in popularity. By 2016, Vine was no more, but it left behind plenty of funny videos for us to peruse when we’re bored or nostalgic. This proves that is essential for social media apps to stay on top of trends to be at the top of the heap.

https://www.youtube.com/watch?v=eHl7jMIFDpU

Last, but certainly not least, the social networking site that started it all. Myspace. Okay, okay. “Technically” speaking Myspace is still around and even has an office and employees and a mandate. However, it is not the Myspace we all once knew and loved. Who can forget streaming your favourite songs and picking your top 10 “best friends” for the week. What nostalgia.

Myspace brings back all the nostalgia for early 2000’s teens

What do you think makes a great social media networking site? What social media networking sites do you miss the most? What is your favourite one now? Leave your answers in the comments below!

What social media networking sites do you miss the most? Take a look at the “ghosts of social networking sites past” here: http://bit.ly/2JTsR7m

The ghosts of social networking sites past. Which ones do you miss the most? http://bit.ly/2JTsR7m #throwbackThursday #socialnetworking

COM0014 Blog #4: Who’s Up For A Tasti Case Study?

 

Tennessee based frozen yogurt company Tasti D-Lite has been in business since 1987.  In 2011, the frozen yogurt company decided to take social innovation to a whole new level.

Tasti decided to take the road less travelled and not be cautious, not wait out the initial rush to “go social” in order to see which networks and social media techniques survive the test of time.  The Tasti D Lite Way (@tastidlite) argued that brands no longer have this luxury.  “Social is no longer the future of consumerism; it is the present state of consumerism.”

In addition to a blog and social networks, the company created a loyalty program that linked to customers’ social profiles.  Tasti D-Lite retooled their point-of-sale systems at more than 60 franchise locations in the US and around the world to be able to track loyalty and social media activity. Not only did customers receive loyalty points, but with a swipe of the card in-store customers created an immediate check-in either by Twitter, Facebook, MySpace (remember – this was big at the time), YouTube, and Foursquare. Brilliant – right!

get-happy-get-tasti-d-lite

(Source: @tastidlite)

This has allowed fans of Tasti D-Lite to have a way to engage with their favorite frozen dessert company in a way that means something. This, at the time, daring tactic paid off in a big way for this industrious company. Not only are companies trying to mimic this social media way of business life, but there’s also a book written by James Amos and BJ Emerson on Tasti D-Lite’s social media journey, The Tasti D Lite Way: Social Media Marketing Lessons for Building Loyalty and a Brand Customers Crave.

(Source: @tastidlite)

(Source: @tastidlite)

Does this engagement tactic tickle your taste buds or left a sour taste in your mouth? Share your thoughts.

Sources: http://www.werkshopbranding.com/1405/b2c-case-study-tasti-d-lite/

http://www.bluefocusmarketing.com/2012/10/04/tasti-d-lite-the-flavor-of-social-branding/