Facebook, Twitter, Pinterest, LinkedIN, Instagram … I could go on forever. Those are just a few of the main social media tools that are available at our fingertips everywhere we go. Between my smartphone, tablet, laptop and desktop there is really no reason why I can’t be updating them constantly. On a personal side, I really don’t update any of these very often. I check them constantly, but don’t post much about myself. I follow over 100 people on Twitter, but only have a mere 15 followers. On a business side though, I need to keep these updated and active as much as possible for positive results. It’s not hard to update, but it is hard to think of the best thing to say to capture an audience.
We use Facebook the most, as many others have stated. When I look into the analytics of all of our social media the only site that gets any attention is our Facebook, so I would consider that our best social media tool at the moment. In the back of my mind though I really want to focus more on Twitter. Facebook is important, but Twitter can make your company explode from a single re-tweet from the right person. Being an online pharmacy, if someone with the notoriety of Dr. Oz re-tweeted one of our coupon codes or posts, I bet I would come into work with a lot of unexpected orders. It seems easier for Dr. Oz to recognize us on Twitter than it would be on Facebook. The impact would be much higher from a re-tweet from him than from him liking us on Facebook.
Something interesting that happened to our site back in 2005 was an article in The New York Times. We sell a certain type of sunscreen that has an active ingredient which is not yet FDA approved. New York Times did a piece on this sunscreen, and casually mentioned feelbest.com as an online store to get the sunscreen. The people working for Feelbest at the time (I wasn’t there yet) came into work on a Monday with 5000+ orders. This article really REALLY helped us, as we gained tons of repeat customers, who to this day call me and mention the article. We STILL get sales from that articles landing page. If something like that could happen to us again, and I was responsible for it, I would be beyond thrilled.
Aside from your typical websites like Facebook and Twitter, another tool we use is MailChimp. We send out a weekly newsletter featuring new products, sales and coupon codes. These get more hits and produce more sales than anything else we use. I have noticed a trend in some repeat customers that will buy from us as soon as we send them a coupon code, sometimes so frequently I don’t think they are low on whatever product they normally order, but are stocking up for the savings. We also name our coupon codes different so we can track how many sales each particular code has generated. The information we get from that alone is extremely useful.
So it is safe to say Facebook and Mailchimp are our best, and gives us almost instant results, but we could be doing much much better if we utilized Twitter to the best of its abilities.