There are so many good examples of B2C (Business 2 Consumer) now a days, it was hard to choose which one. Like a kid in a candy store I chose Home Depot as my business for this assignment. Home Depot Inc. or Home Depot is an American based home improvement supply retailer that sells everything from light bulbs to everything you need to construct your home from the ground up.
Home Depot uses several different paths when it comes to social media such as Facebook, Instagram, Pinterest, You Tube, Twitter and Blogs. Home Depot has taken the approach towards three different types of customers. The first being DIY ( Do It Yourself ), DIFM (Do It For Me ) and Professional Customers ( Contractors ) which takes care of all their target audiences. They also use in store Demos to promote sales along with Flyers and Special Buys/Purchases. Below is a link explaining their approach to sales and how they draw their customers in by using Omnichannel ( store, online, mobile ), which they were named Retailer of the Year by Internet Retailer in June 2017.
Home Depot prides its self on 8 core values:
- Taking care of their customers
- Giving back to communities
- Doing the right thing
- Excellent customer service
- Building Shareholder value
- Ambitious spirit
- Building strong relationships
- Respect for all
With these 8 core values in mind one would think they are on the right path to success, provided they are driven with a common method for all employees involved from the sales floor to the corporate levels. Below is a link explaining how different departments or even Home Depot stores can discuss and share information. This gives their employees a convenient two-way path for communication to help with common issues and information. If this system is used correctly Home Depot should be able to keep on top of issues that arise and work towards a common goal as a retail giant home improvement supply store.
Their major competition is Lowes which is also orginally from United States. Between the two which is your favourite store?