From the start of the very first course to now, I’ve learned an unbelievable amount when it comes to listening and monitoring social media. The best thing (for me) though … knowing I’d no longer have to log into all my social platforms individually and see what was going on. I think many of us would agree that our time can be better spent elsewhere.
Outside of having personal accounts on a couple platforms I didn’t know all kinds of tools existed to help people not only manage and schedule their content, but be able to see who is talking about them. You can see how far the content has reached, what’s going on in the industry, and even check various reviews from sites like Google, Yelp and Facebook. A lot of the time, many of the metrics can be monitored and measured all in one lovely dashboard. Thankfully tools like these (and others) exist otherwise I think there would be a lot of overwhelmed people; including myself!
Feeder is something I discovered in a previous course and I’ve been using it ever since. I love being able to set up keywords in Google Alerts and have all the results go to one place. You have the ability to add anything that has an RSS Link with no delay in when you start seeing information being collected. Another cool feature is that you’re able to create folders so your feeds stay organized.
I’m somewhat new to Hootsuite so I haven’t been able to take advantage of all the features just yet, but it is quickly becoming one of my favourites so far. The fact that you can monitor multiple social platforms all in one place is a no brainer for me. Hootsuite allows you to search using keywords or locations and apply different filters to see what people are saying about the business/brand, as well as the industry and the competition. You can even add different Apps in Hootsuite to monitor even more.
A couple of sources that I tend to go to when I need an update are Google News and lately I’ve been listening to podcasts. Google News is useful because you can filter to the news you’re most interested in (e.g., worldwide, Canada specific, local to you, sports, entertainment) as well as mark topics, locations and sources as favourites so they’re easily accessed again.
Podcasts are new to me. They’re something my fiancé listens to regularly and since we share an office I often overhear what he’s listening to. It’s a really cool way to get information; listening over reading. Especially when I’m online a good chunk of the day, my eyes need a rest!
Have you used any of these tools or use these sources for updates? If not, what tools and sources do you find useful and are there any you would recommend? Let me know below!