COM0015 Assignment 5 “Event Participation”

Recently I attended a virtual career fair. “The Success Spotlight” was offered by the Canada Revenue Agency (CRA). The CRA prides itself on being one of Canada’s top 100 employers because it offers:

  • meaningful career opportunities
  • room for advancement
  • work-life balance
  • career opportunities across Canada.

I chose to attend this event for several reasons; first, to satisfy my course requirement. Second, I am an instructor in the School of Business at College of the North Atlantic and wondered if this event would be relevant to my students. Since the CRA is hosting this event several times over a two weeks, I can recommend that my students attend one of the sessions.  Last, because I teach online I enjoy exploring different tools such as a live event.

Here’s a screen capture of me attending the event which was hosted by two CRA employees:


CRA Career Fair October 2016

I was disappointed that I could not see a complete list of attendees.  It felt like I was the only one attending, because I could only see my name. It wasn’t until the question and answer session at the end that I realized others were there.  Feeling I was alone in the session, I didn’t ask questions until the end.  I became more interactive with both the hosts and building on some of the questions that other participants asked in the Q and A.

My questions:

  1. Why the need for a virtual job fair as opposed to a traditional job fair and do you offer both formats?
  2. In your pool of applicants, do you feel there are key elements missing; i.e. communication skills? hard skills?
  3. How does the CRA use social media in recruiting; specifically, LinkedIn?

I like the idea of using a virtual career fair.  I like that it’s real time. However, it is still two talking heads. Without seeing a list of candidates,  it made for an awkward setting. The slides could be more dynamic. There could be polls and other ways to engage the audience.

Yes, I will definitely attend a similar event. I am registered for a blended learning webinar session from the Online Learning Consortium on October 5.


There are still more sessions offered throughout October, if you are interested in attending, click here CRA Career Fair Registration

Blog Assignment #1 (COM0011) Post #4: Job Hunting and Social Media

Social Media, Job SearchSocial media and networking sites are now the #1 tools for job seekers and recruiters.

Companies and recruiting agencies have shifted away from traditional hiring practices by launching cross-platform mobile and digitally synchronized recruitment campaigns.

Social media, networking sites and websites are increasingly integrated in creative ways to showcase a company’s brand and work culture while highlighting job opportunities. With user-friendly applications and high engagement rates, social media and networking sites like LinkedIn, Facebook and Twitter are recruiting gold mines for finding and connecting with millions of potential job candidates across the world.

Maximize Your Search Efforts!

Savvy job hunters and people looking for a career change can take advantage of social media and networking sites to maximize their search efforts.

Social networking sites – such as LinkedIn – enable job seekers to highlight their professional qualifications, network with specialists in their field, get a feel for corporate environments, follow job postings, connect with recruiters and apply directly for new openings.

Social media sites (e.g. Facebook and Twitter) are also powerful tools in today’s job seeker’s toolkit. However, while your online presence can increase your marketability and allow you to stay competitive in today’s job market, there are also risks.

Prep Your Facebook to Get Hired!

According to recent studies, 1 in 10 young job seekers have lost out on potential opportunities because of their social media profiles. But it’s not just young people who should be concerned. While employers are increasingly using social media and networking sites to attract potential candidates, they are also vetting applicants:

“Up to 70% of employers who have used LinkedIn say they’ve chosen not to hire a person based on what they’ve found out about them online. However, only 27% of employers give job seekers the opportunity to discuss the online content that is associated with their name, such as social media profiles, blog posts and photos.”

– Deborah L. Jacobs, How An Online Reputation Can Hurt Your Job Hunt

Using social media and networking sites for recruiting purposes is a trend job seekers can’t ignore. To maintain a competitive edge and maximize your marketability in today’s job market, it’s vital that your personal profiles match your professional reputation.

Do you use social media for job hunting or recruiting?

We’d love to hear your thoughts in the comments section below!

Learn more about the latest recruiting trends and how social media can work for you: