Even though the Wild West of Web 1.0 has been wrangled with the advent of social media, there is still more content published online than any one person could hope to discover! So what’s the best way to go about finding what we want to see, as personal Internet users, and as a digital brand?
There are so many options for social media listening tools that it can be hard to narrow down which ones to use! Though tons of paid options for social listening are out there if you’re willing to spring for them, simple tools like Google Alerts can help you stay up to date on what audiences are saying about your brand. I consider it one of the best unpaid listening tools out there as it creates an RSS feed of keyword notifications that you can choose, including hashtags. You can always trust our Internet overlords Google to provide us with a good system to monitor our brands’ digital presence! Google has also created a program to monitor website and social media analytics (Google Analytics)! These two free programs provide you with a combination of quantitative and qualitative data to know what’s going on with your brand and it’s digital presence, and are super easy to set up and navigate.
My Personal Feed
When it comes to getting news and web content curated to my interests, Google doesn’t have quite the same iron grip on my Internet use. Here, Reddit (reddit.com) holds the key to my heart, as it provides a front page similar to an RSS feed based on “subreddits” (collections of community-curated web content based around any and every subject you could imagine) that you subscribe to. This allows me to go to one website for anything from Black Mirror discussion groups to local Ottawa news to Lord of the Rings Memes and everything in between. As much as I love Reddit for personal use and don’t personally use it in any professional respect, I can see the potential that a site like Reddit holds. Reddit is often one of the most up-to-date sources of news, memes, and other Internet content, and appeals to an audience that is not always as present on traditional social media. The specificity of the communities that exist on this website are the perfect source for community observation and discussion. Stay away from a sales-push on Reddit though! Users are quick to sniff out a sales tactic and generally don’t tolerate the use of the platform as a marketing opportunity – another reason why I love to use it!
I’ve also been a huge fan of the new Instagram feature of following hashtags the same way you can follow users, with a collection of tagged photos showing up on your feed! While, again, I have made liberal use of this on my personal accounts (hello #guineapigs!), it is also great if you are planning a campaign based around hashtag use, as now the content generated from this campaign will show up directly in your feed. If your brand is present on Instagram, hashtag campaigns are great because they generate both free publicity by encouraging people to post related to your brand, and the potential for free content (and community kudos) by regramming the best shots!
These are just a couple of my favourite online sources for curated content and digital feedback. What are you using right now to stay up to date on your favourite web content? Let me know in the comments below so I can check them out!