Earlier this year, Amanda Lindhout was invited as a guest speaker at work. After going through her her biography in the event invitation, I felt the urge to read her book before she would come. Since I read at an extra slow speed, I decided to look for the audio book version on Audible . In only 2 days I managed to “read” the book, just in time before her visit. My reading speed was not an issue anymore; problem solved.

My picture of Amanda Lindhout used in a Social Media post from work on Facebook.
I was hooked. Suddenly my commute was more enjoyable, and I could go through a book in less than 6 months! While I was not very keen on another monthly subscription, Audible’s initial offer was very generous; 3 audiobooks for free over 3 months.
They followed up with an email strategy that worked where other had failed; they were sending me personalized suggestions of book to read with the possibility of sampling them. With over 5 millions followers on the Audible’s Canadian Facebook page, they are truly engaging with their audience effectively. In this article from Mediakix , they explain how Audible is using Influencer in marketing campaigns on Instagram and Youtube to encourage new clients to try Audible and feed the discussion. Audiobooks are like movies in a sense that they are easy to share and comment on and the company can easily afford to have influencers do that for them.

Personalized suggestion from Audible received via email
When my offer came to an end, I decided quit to save money. Once again, they had an offer that was hard to resist and to this day I am still with them and have gone through many books since. I believe their marketing is very effective and not aggressive but yet generous. At least it works for me…
Here are a few of the books I have been listening to. Which one was your favorite?
A house in the sky – Amanda Lindhout