COMM0015 – Blog Post #4 | Onward and Hopefully Upward


After almost a year and a half of being in this program, it’s definitely been a time of revelations and “a-ha” moments with regards to the use of social media in a business perspective. To be quite honest, when I think about ft there have been any unexpected applications of social media, I really couldn’t think of any. Not saying I’m an expert quite yet, (but I’m on my way with a Social Media Certificate from the esteemed Algonquin College after this post) but I’ve been using social media for quite a bit to understand how information flows from person to person and then further enforced with the various case studies throughout the courses of this program.

If there’s one foundational lesson I’ve learned from this entire course is that social media gives a voice to everyone. Now how effective that voice is, if it’s being heard and picked up by the right audience are definitely things that need to be considered before we start posting away.

If there’s one thing I found fascinating with regards to the use of social media is the whole idea of crowd-funding á la Kickstarter and Indiegogo. Gone are the days of pitching your ideas to those in “power” to get your dream funded.  Now you can show it pitch it to the regular joe to see if they’ll chip in along with many others to make it a reality. This truly has boosted the everyday person to present their niche products to their niche market directly and in turn have it funded.

Here’s one of my favourite Kickstarter Projects:

It will be interesting to see how social media technology evolves, but more so how we as a society mature with regards to how we view, use and consume social media in the coming years. For all those in this program, how do you see social media evolving and improving in the next 5-10 years?