Social media has changed our world, it has changed the way we communicate, the way we market and sell our products and the way we learn, with no surprise it has changed also the way organizations attract talent. According to survey done by SHRM with HR professionals , Recruiting via social media is growing with 84% of organizations using it currently and 9% planning to use it. In 2011 only 56% used social media for recruitment. For most organizations 81% in 2015, it was one out of many recruiting tool used.
Previously recruitment was challenging for recruiters, costly and less effective in attracting talented candidate, but now social media has changed the way the recruitment process is done in organizations and gave HR managers different roles to play.
HR professional report the top reasons for using social media are to recruit passive candidate, increase the organization brand and recognition, target specific candidates with a very specific set of skills, allow potential candidates to easily contact the organization for employment. However there are reasons for not using social media, concern about legal risks discovering information like (Age, Gender, Religious..),not enough time for HR staff to use this method in addition to other methods and questions about veracity of the information that is contained on social media.
Most Popular Social media Tools for recruiting are Linked in, Facebook, Twitter. Survey showed in 2015 the percentage of organizations used Twitter (96%), followed by Facebook (66%) and Twitter (53%).
The survey results showed that two-thirds of the organizations took steps to target smart phone users .39% career website have been optimized for mobile users, followed by job posting and job application enabled by 36% of the organizations.
please share your experience, has anyone find a job through Twitter, LinkedIn…..?