Social Media’s Role in the Evolution of HR

Social media has changed our world, it has changed the way we communicate, the way we market and sell our products and the way we learn, with no surprise it has changed also the way organizations attract talent. According to survey done by SHRM with HR professionals ,  Recruiting via social media is growing with 84% of organizations using it currently and 9% planning to use it. In 2011 only 56% used social media for recruitment. For most organizations 81% in 2015, it was one out of many recruiting tool used.

 

Previously recruitment was challenging for recruiters, costly and less effective in attracting talented candidate, but now social media has changed the way the recruitment process is done in organizations and gave HR managers different roles to play.

HR professional report the top reasons for using social media are to recruit passive candidate, increase the organization brand and recognition, target specific candidates with a very specific set of skills, allow potential candidates to easily contact the organization for employment.  However there are reasons for not using social media, concern about legal risks discovering information like (Age, Gender, Religious..),not enough time for HR staff to use this method in addition to other methods and questions about veracity of the information that is contained on social media.

Most Popular Social media Tools for recruiting are Linked in, Facebook, Twitter. Survey showed in 2015 the percentage of organizations used Twitter (96%), followed by Facebook (66%) and Twitter (53%).

The survey results showed that two-thirds of the organizations took steps to target smart phone users .39% career website have been optimized for mobile users, followed by job posting and job application enabled by 36% of the organizations.

 

 

please share your experience, has anyone find a job through Twitter, LinkedIn…..?

 

 

Facebook Post:

https://www.facebook.com/search/str/Social+Media+Today+4+ways+to+attract/stories-keyword/stories-public?see_more_ref=eyJzaWQiOiIiLCJyZWYiOiJoZWFkZXJfc2VlX2FsbCJ9

Twitter Post:

 

 

 

References
https://www.shrm.org/hr-today/trends-and-forecasting/research-and-surveys/Pages/Social-Media-Recruiting-Screening-2015.aspx
https://www.peatworks.org/blog/2016/may/how-social-media-changing-talent-recruiting
 

 

Blog Assignment #1 (COM0011) Post #4: Job Hunting and Social Media

Social Media, Job SearchSocial media and networking sites are now the #1 tools for job seekers and recruiters.

Companies and recruiting agencies have shifted away from traditional hiring practices by launching cross-platform mobile and digitally synchronized recruitment campaigns.

Social media, networking sites and websites are increasingly integrated in creative ways to showcase a company’s brand and work culture while highlighting job opportunities. With user-friendly applications and high engagement rates, social media and networking sites like LinkedIn, Facebook and Twitter are recruiting gold mines for finding and connecting with millions of potential job candidates across the world.

Maximize Your Search Efforts!

Savvy job hunters and people looking for a career change can take advantage of social media and networking sites to maximize their search efforts.

Social networking sites – such as LinkedIn – enable job seekers to highlight their professional qualifications, network with specialists in their field, get a feel for corporate environments, follow job postings, connect with recruiters and apply directly for new openings.

Social media sites (e.g. Facebook and Twitter) are also powerful tools in today’s job seeker’s toolkit. However, while your online presence can increase your marketability and allow you to stay competitive in today’s job market, there are also risks.

Prep Your Facebook to Get Hired!

According to recent studies, 1 in 10 young job seekers have lost out on potential opportunities because of their social media profiles. But it’s not just young people who should be concerned. While employers are increasingly using social media and networking sites to attract potential candidates, they are also vetting applicants:

“Up to 70% of employers who have used LinkedIn say they’ve chosen not to hire a person based on what they’ve found out about them online. However, only 27% of employers give job seekers the opportunity to discuss the online content that is associated with their name, such as social media profiles, blog posts and photos.”

– Deborah L. Jacobs, How An Online Reputation Can Hurt Your Job Hunt

Using social media and networking sites for recruiting purposes is a trend job seekers can’t ignore. To maintain a competitive edge and maximize your marketability in today’s job market, it’s vital that your personal profiles match your professional reputation.

Do you use social media for job hunting or recruiting?

We’d love to hear your thoughts in the comments section below!

Learn more about the latest recruiting trends and how social media can work for you: