“Boldly go where no man gone before.”
We have come a long way from the stone age of fire signal to a modern age of telephone and now social media on internet. What once spending hours talking on telephone, watching TV for latest news and entertainment, telegraphing to loved one or transmit urgency messages, or typing in line-mode with computer, now it is all merge into something we called social media on the internet!
#Communication can be real or virtual. One way or the other, we need to talk. What is better than talking in-person face-to-face … maybe video chat via social media? However, social media, even with video chat/conference, missed the most critical ingredients in communication – the non-verbal! These non-verbal communications stimulate the senses of our brains and nerves, which including mostly of our eyes, nose, mouth, ear, skin, and intuitive feelings. In music, we rely on sound, melody, lyric, mood, and feeling; in cooking, we rely on visual, smell, and taste. In retail, we rely sound, visual, touch, feeling, and possibly smell.
We have video chat on many social media mediums nowadays. They all fight for a piece of this market where it is no longer just for personal use and communication, it is also becoming a very powerful and effective tool as part of a business #marketing #strategy. Currently, social media is meeting the minimum need of both personal and business users, but how can they capture a bigger piece of the pie, or even better if they can grow the size of the pie?
If we can activate the #non-verbal communication and incorporate human senses into the social media equation, it will certainly stimulate more interests for both personal and business use. How about #virtual reality plus #hologram? These technologies are certainly not new or strange to us, but are they mature technology yet and can we merge that with social media?
(Source: SPAR3D https://www.spar3d.com/news/related-new-technologies/euclideon-hologram-table-spar18/)
For those of us who like Sci-Fi movies or TV shows, such as Star Trek, Star War, or any others, we see many of these technologies exist already in real life to some extent while others are still in experimental stage. Remember that famous phrase, use by all of us, “Beam me up, Scotty.” For me, I am a food lover and worst I am a coffee addict, therefore I can fantasize calling out, “Computer, make me a double cappuccino with shot of espresso. Choose a best Italian dessert that go well with it for me today … Beam me to a sunny beach front house with wave and blue sky/ocean next to my beautiful lover.” Wow, what a dream!
( Source: Getty Images https://www.standard.co.uk/go/london/music/roy-orbison-the-hologram-tour-review-the-big-o-reanimated-a3818151.html)
Now that is on a personal fantasy level, how about on the business side. I want to be able to try things out before I make my purchase decision. If they can incorporate the ability for the hologram to facilitate and appeal to my senses where I can touch, smell, and taste the products as if I am in a store, that will be perfect!
Now all this are just fantasy and dream, but do you think it is possible? Is there a need for this in social media? Are we ready to merge technologies?
Social Networking and Communication Beyond Our Senses https://algonquincollegesocialmedia.wordpress.com/2018/10/22/beyond-your-senses-in-social-media/?fbclid=IwAR13-Q-NPryjpU4GlrMENsaV1h5VZnCpyopmvmFshWpWO0DCBNoCn6Ahx74
Marketing Strategy and Communication Beyond Our Senses https://algonquincollegesocialmedia.wordpress.com/2018/10/22/beyond-your-senses-in-social-media/