It seems a little out of place that a television channel dedicated to the past is so adept at using technology to engage with their audience. But Turner Classic Movies – or TCM, for people in the know – has done an incredibly effective job of using social media to create and connect a community of classic movie buffs.
On their main Twitter account, @TCM uses this hashtag as a rallying cry to its followers – who are also the viewing audience. People come together to tweet their excitement about that night’s primetime showing or an ongoing event (Audrey Hepburn Mondays in May, anyone?).
Thanks for the memories…I mean retweet
The @TCM account is also very active in liking and retweeting posts from their followers and other accounts using their hashtags. By making their audience feel valued and appreciated, TCM is ensuring that they will keep tuning in to their channel…instead of just turning on Netflix.
Grab the popcorn and let the live-tweeting begin!
Overall TCM has done a great job of engaging a younger, more youthful audience than you might except the channel to attract. Often it’s young, on-air hosts will live-tweet a movie so that it feels like you’re watching the classic with a group of your friends. As someone who’s friends don’t understand the appeal of black-and-white films, I definitely appreciate the feeling of community this provides.
I love classic movies and have loved them for more than a decade. But to be able to share that love and talk about it with a group of people has not always been easy. TCM uses its social media channels to create spaces on their various platforms where this is possible. Because the best thing after watching a great classic movie is being able to gush with someone about why it was so great.
But just a heads up: you always have to supply your own popcorn.