Why is communication so important?
#Communication is the key in relationship building. Communication only exists if at least two parties are actively participating in an open and honest manner. Once trust is broken, it will be very difficult to rebuild, if at all. #Non-verbal communication and #active listening are the key components in strong and successful relationship. Although it is also very critical for all parties to convey their feeling and idea too, but it is equally important, if not more so, to listen attentively before your response.
(Source: Advertising Media Plus, Posted March 25, 2015)
How can we apply active listen and non-verbal communication in social media?
In the #virtual world, via #social media, the equivalent of listening in communication is social media monitoring. The #verbal communication in real life is simulated through #effective written communication using various mediums such as texting, posting, tweeting, and messaging. The #non-verbal component of communication, although almost non-existence in the virtual sphere, it can be simulated by your actions in cross analyzing all information gathered and find correlation and/or exception factors through social media monitoring.
#Monitoring in the physical world means paying a lot of attention to the non-verbal communication or signals that is being send by the customers which include their purchase or preferences in their order — the financial bottom to the survival of the organization. Monitoring in the virtual world means using the social media #analytic to determine the response of audience or customers. There are many effective and sophisticated tools or marketing firms that can provide you with this service; however, many of the more mature social media tools can also provide this same basic information to you at substantially lower cost. Some of these tools include: LinkedIn, Twitter, Facebook, and Instagram.
(Source: TalkPoint, Posted April 19, 2017)
How can we apply the W5 (who, what, when, where, why) plus How of social media monitoring?
When we listen/monitor the audience response, we can modify and adjust our strategy quickly and respond to the customer or people effectively. The following is some example based on recently missing girl search and based on recent tornado disaster in Ottawa:
- An 11-year old girl (http://bit.ly/2yhSit6) was reported missing by police via Twitter. Few days later, the media started to engage. But over a week later, no news or leads. Media and police retweet several times, but it generates no leads. I followed and monitored that, but I did not retweet yet thinking the police and media has a lot of leads/helps already. Then more than 10+ days past, the police ask for help again. I was puzzled, and then it dawned to me that I may have connections that police and media may not have access to. I posted to my two Facebook accounts … each of very different group of influence: one is mostly church and street outreach friends, and the other are martial artist, musicians, dancers, government official/bureaucrat, and security folks other than police. 2-days later, the girl was found. It was not my effort alone, but I am sure it has helped one way or another.
- Six tornado (http://bit.ly/2NJcN71) causing substantial damages and blackout. Hydro One, first responders, relief workers, volunteers, and community organization all helped to communicate via social media what, when, where, who, why, and how to get help and access to food, water, and shelter. (http://bit.ly/2OpiY5j) Although Ottawa suffered greatly, but with everyone’s coordination effort using social media, it made everyone in Ottawa region safe and recover faster together as an Ottawa community / family.
Both examples demonstrate how one can monitor, listen, and act efficiently and effectively to how generate the desirable outcomes. We look at the results and outcomes gathered so far, and we adjust quickly to engage the audience or redirect shout out to a different or correct audience. The final objective is to mobilize the right people to get the desirable results in a timely manner.
Can you think of some experience where you monitor and analyze reports and then adjust your strategy to get your final outcomes?
Communication: Monitoring vs Listening Same for different world. http://bit.ly/2IYqSMR
Communication: Monitoring vs Listening. Improve your strategy. http://bit.ly/2IXy2AX