Storytelling is not new to us, it has been around for decades adapting to the world’s communication forms as they change. Digital communication is the newest form of storytelling and is crucial to creating engaging digital content. Digital storytelling for businesses allows the employees to humanize the business’s online presence. Furthermore, this blending of personal and corporate branding builds and maintains a trust with the audience that will positively impact brand recognition.
Our content will demonstrate to the reader that we are listening and we can improve their business if they use our services. There will be a much more personal approach to the content chosen instead of stiff, boring business chatter. I believe that because we are a small family-run business we will have great stories to tell of our achievements and disappointments. My dad is my boss and also the President of the company, it can’t get any more personal than that! Our stories will always tie back to our ultimate goal of creating brand awareness and maintaining trust with our fellow readers.
I am excited to put our new digital storytelling content into motion. I am constantly observing my surroundings listening for any opportunity that may arise for a great story to be told.