COM0015 – Assignment #5: Event Participation: Selling Without Really Selling

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Source: How to Sell Without Selling [Webinar]

The professional value derived from the webinar I chose to attend, conducted by holistic nutritionist, Joy McCarthy, founder of Joyous Health, and her business partner, husband, and co-presenter Walker Jordan, was immense.

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Source: How to Sell Without Selling [Webinar]

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Source: How to Sell Without Selling [Webinar]

The event, How to Sell Without Selling, was an hour and a half long webinar, broken down into five main sections, dedicated to discussing how to digitally connect with and grow your audience without using sale tactics and strategies.

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Source: How to Sell Without Selling [Webinar]

I became aware of this event after stumbling upon a social media post promoting it on Facebook, resulting in an immense level of excitement, as this event, presented by two incredibly successful entrepreneurs and individuals I truly admire, resulted in the opportunity to gain a greater level of insight into a brand, and social media strategy I personally admire. This event I believed would allow for the opportunity to explore how some of the concepts discussed within this very Social Media Certificate program, such as story telling, can be applied in a real word setting. Additionally, I instantly identified how immensely valuable the content within this webinar could serve professionally — for both the social media content I create for the podcast I host, and for the social media accounts I manage for the health food store I am employed by.

Attendance  

The event took place within an online webinar room, through the platform WebinarJam, with an ongoing message board throughout the entire webinar enabling the ability for audience members to interact with other participants, and Joy and Walker themselves. While the attendee list or participant count was not publicly visible, a total of 35 other users interacted through the message board.

Event Interactions 

Through the discussion board, Joy and Walker encouraged audience members to leave comments and questions as a way to promote a healthy two-way dialogue, with an allotted time period at the end of the webinar to address questions and comments as outlined in the discussion list. While I did not directly interact with Joy or Walker in the discussion section through asking a question, I did however experience positive interactions — asking questions, providing answers, and adding commentary to another participant’s comment — with a few of those interactions featured below:

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Source: How to Sell Without Selling [Webinar]


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Source: How to Sell Without Selling [Webinar]


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Source: How to Sell Without Selling [Webinar]

Through the discussion board I had the opportunity to learn about the webinar attendees. A large number of attendees are current students or alumni of the Canadian School of Natural Nutrition, and attended the webinar in order to aid in the success of their own health and wellness entrepreneurial adventures. One individual I did have the pleasure of interacting with coincidentally is a person whom I have interacted with in a professional, work context. Due to the fact that I work within the health and nutrition field, this interaction really solidified the versatility of the subject matter being taught and the way in which the fundamental principles can be applied to a range of specific aspects within an industry, along with how interconnected and close knit the health community truly is. This was further promoted by the general positive, eager and supportive energy from all participants present within the message board.

Novel Ideas 

Among the ‘7 Feel Good Sales Strategies’ this webinar presented as alternatives to conventional and at times uncomfortable selling tactics, there were a few notable, key ideas related to building a foundation to sell your products or services without actually feeling like you are selling anything:

  • Idea #1: In order to avoid the conventional and uncomfortable feelings associated with selling in the most traditional sense, you have to value the product or service you’re offering and feel confident in its ability to add value to others’ lives.
  • Idea #2: In order to be successful in selling without selling you have to be confident and comfortable in showcasing your value and its potential benefits.
  • Idea #3: You must believe that you are providing incredible value in fair exchange for the compensation you receive.

Quotable Quote

One extremely notable quote, and the sentiment that lead into the discussion around the ‘7 Feel Good Sales Strategies’ was that “at the core of any sales transaction is value and trust.” This statement resonated so deeply simply because it goes from describing what Joy and Walker describe as the ‘what’ of your product or service, to the ‘why’. Being able to market a product or service in an authentic, honest way builds the a sense of rapport needed to develop a deep-seated sense of trust in an entire brand and the value of its offerings, before sales even occur.

Future Seminars

While I have previously attended a business-related webinar conducted by Joy McCarthy, this webinar, as like the last, did not disappoint. I left this webinar with so many valuable takeaways and ideas that I am excited to directly apply to my professional day-to-day social media and marketing activities. Due to the fact that I am employed within a health related field and have a personal interest in nutrition, attending a business event with ties into the health field is really encouraging and enjoyable to partake in. Overall, attending this event left me in high anticipation for future professional development events conducted by the inspiring and successful Joyous Health team.

COM0015: Assignment 5 – Event Participation

Location, location, location!!

So many of the social media events that I truly wish to be at are usually hundreds of kilometers away. BlogHer, for example, is an exceptional gathering hosted in Toronto. Ottawa, however, has had the Ottawa Social Capital Conference which I had the pleasure of attending a few years ago, but, sadly, only ran for a few years.

When perusing online for some heavy-hitting-awesomeness that is hosted online, the price figure attached is mindboggling. I wasn’t sure what, or how, to continue.

I happened across the thought of when I’d hosted our Condo Corporation’s AGM at our local library to search through other workshops that might be available through their boardrooms. Success!!

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And, best of all…if you have a library card? It’s FREE. J

This particular workshop was hosted by Lara Wellman, of Lara Wellman – Digital Marketing. I’d had the opportunity to meet her in one of my previous attendances at the Social Capital Conference and her speaking abilities resonate both with those people who are just beginning in social media, to those who have already established themselves and are looking for new techniques and/or tips to broaden their success online.

“I specialize in helping small businesses increase their visibility and grow their customer base using online tools. Through an array of services such as workshops, coaching and strategic planning, I make clients comfortable with social media and other web tools and teaches them how to optimize their use.”

Event WorkshopSome of the attendees were small business owners who were just starting out in the world of adding social media to their business tool kits. I was one of two bloggers and was able to relate how social media has assisted my health advocacy across multiple social media platforms. I was able to learn how to define the key messages of my blogging: two general and two personal. One such message I determined to be: “Choices empower you to be a better patient.” It was nice to get back to some of the most often overlooked basics. I was able to briefly network with a Nutritionist student and relate some of my experiences in the online health communities.

 

Lara’s validation of the manner in which I promote myself across various platforms was summed up in her statement, “Even if you want to reach an entire country, how to market to each [platform] will vary.” It made me refocus on the nature of language and storytelling to best relate to which audiences are using which media platforms.

One key idea that Lara presented was the benefit of email marketing. This may be something for me to look into in the future in order to provide more of the resource information that my followers seek, but enjoy the blog itself for its value of providing insight into the journey itself. Another idea for me to look into, which terrifies me to no end, is the opportunity to monetize my blog. Thus far, I’ve resisted simply because some of the major websites my blog is listed on will not accept monetized blogs. Something challenging to consider as I move it forward, for sure.

I would highly recommend looking into attending a workshop like this in the future. I think the availability and location adds a distinct ease of attendance. I certainly appreciate the time that Lara offered, free of charge, for those who need a little bit of focus and direction as to where to take their online, social media journey to success.

Have you had a successful experience at a local professional networking event?

COMM 0015 – Blog Post #5 – Event Participation

cs4l summitThis past week I had the pleasure of attending the Canadian Sport for Life (CS4L) summit in Gatineau, Quebec.  It was a two day conference and it was a natural choice since my company, SIRC, was to be an exhibitor. Since I’m the primary person at the booth, it was easy to use this event as a networking tool as well as squeezing in some professional development whenever I got the chance to attend a session.

Since I was at the booth, I met around 30-40 people and had some interesting conversations in the two days I was there. I had two firm connections with Francois Gravelle from the University of Ottawa who is researching physical literacy for Olympic weightlifters and Jennifer Scott who is the Director of Communications for the Canadian Dermatology Association who led a project in partnership with Baseball Canada to increase awareness of UV rays and skin cancer in baseball players. Both were extremely friendly, Francois had sosircboothme research questions for me which I managed to answer via email for him while he was in session and Jennifer kindly answered my questions about obtaining resources for our library after her presentation was over. She also mentioned the use of social media to create awareness for her project so I was interested in picking her brain on what worked and what didn’t in order to apply it to my own position.

One of the most unique experiences was listening to the keynote speakers who came from an unlikely source considering the whole conference is about Canadian sport. Two representives, Gil Favreau and Patrice Aubertin from Cirque du Soleil and The National Circus School spoke about the application of long term athlete development and their particular organizations. I was surprised to find that many of the students at the school were former athletes, although in retrospect it makes sense. The the two gentlemen knew each other very well so they played off of one another while they spoke so it was interesting and informative at the same time. This is a quote from Gil (which I actually tweeted that day) “We are believing in the dreams of youth”.

Overall the conference was great and I got to meet a lot of new and interesting people, coaches, CEO’s, an aquafit instructor, dieticians, researchers and doctors. It was a great experience and I look forward to attending the conference again next year.