COM0015 Assignment 5 “Event Participation”

Recently I attended a virtual career fair. “The Success Spotlight” was offered by the Canada Revenue Agency (CRA). The CRA prides itself on being one of Canada’s top 100 employers because it offers:

  • meaningful career opportunities
  • room for advancement
  • work-life balance
  • career opportunities across Canada.

I chose to attend this event for several reasons; first, to satisfy my course requirement. Second, I am an instructor in the School of Business at College of the North Atlantic and wondered if this event would be relevant to my students. Since the CRA is hosting this event several times over a two weeks, I can recommend that my students attend one of the sessions.  Last, because I teach online I enjoy exploring different tools such as a live event.

Here’s a screen capture of me attending the event which was hosted by two CRA employees:


CRA Career Fair October 2016

I was disappointed that I could not see a complete list of attendees.  It felt like I was the only one attending, because I could only see my name. It wasn’t until the question and answer session at the end that I realized others were there.  Feeling I was alone in the session, I didn’t ask questions until the end.  I became more interactive with both the hosts and building on some of the questions that other participants asked in the Q and A.

My questions:

  1. Why the need for a virtual job fair as opposed to a traditional job fair and do you offer both formats?
  2. In your pool of applicants, do you feel there are key elements missing; i.e. communication skills? hard skills?
  3. How does the CRA use social media in recruiting; specifically, LinkedIn?

I like the idea of using a virtual career fair.  I like that it’s real time. However, it is still two talking heads. Without seeing a list of candidates,  it made for an awkward setting. The slides could be more dynamic. There could be polls and other ways to engage the audience.

Yes, I will definitely attend a similar event. I am registered for a blended learning webinar session from the Online Learning Consortium on October 5.


There are still more sessions offered throughout October, if you are interested in attending, click here CRA Career Fair Registration

COM0014- Post #3- Target Audiences

D.E. Systems Ltd. provides events technology to Ottawa, Montreal, Toronto and Imagethe surrounding areas. Event technology is a booming business; we rent laptops, printers, copiers, projectors and much more to the government, audio visual companies and many other small and big businesses. We also provide online registration for any event such as conferences or trade-shows.

Our target audience’s demographics are predominately male aging between 25-60 years of age. Although I am a female in the technology world, the majority of clients/companies we work for consist of men.  There is no specific ethnicity attributed to our target audience, nor marital status. Their education level is a college diploma to a University degree and they are highly tech savy.

The interests of our target audience are technology, events, conference and trade-shows. They are very active in the technology community. They have a disposable income in the middle and upper classes allowing for rentals and technology services.

Our audience is very active in the Twitter and Facebook communities. As they are very tech savy they utilize their social networks and engage with others frequently. Blogs will be another great tool to use to reach our target audience as they are frequent web-surfers reading web content.

Rentacomputer is a competitor of ours that I believe have a successful online campaign going. They are very active on all of their social media networks including a great blog. I believe they have successfully understood their target audience and create content that caters to them.