COM0011 – (521): Blog 6: What types of content do you see as being most effective for company, personal brand, or organization

As of May 2011, I own a small business, and what offer to my clients who are currently family and friends are media related services such as: Photography (mostly), basic web design, basic graphic design, Film production, script-writing, and creative advertisement. Now when we talk about the types of content that I would believe be the most effective for my company, personal brand, and/or organization, its hard to say.

I believe the type of content that would be most effective or someone what the ones that could be relevant to the top 5 contents listed by Caroline Capern who is the author of The 5 Essential Types of Social Media Content for CW Magazine.

Out of Caroline’s list of social media content(s) the ones that would suit my business or personal brand would be:

– Awareness content
– Engagement content
– Evaluation content
– Decision content
– Purchase content

All these contents are important and effective way to draw people to me too sell my services to them.  All of the above content are connected, if you don’t have one or the other then your social media is offering a complete content to the audience.

I hope that once all these contents are applied to my business that I’ll be able to get more customers, should I decide to make this a full- time career.


– Saber Nawaz