The impact Social Media Marketing has had on people, brands, education, careers, investigations, government agencies, etc. is overwhelming to think about at times. News broadcasts and reports reach the world through several media platforms, constantly, all going 24 hours a day, with no black out period or high frequency rainbow bars to interrupt.
Social Media has brought access to open communication to many people who cannot go to town Council meetings, or lectures on water use, or community safety measures. Social Media creates access to join on-line groups connected to cities’ and towns events in real-time virtual seminars, or read the events after the meeting on-line. You can comment and message your Mayor on Facebook and they will respond to you promptly. Government 2.0 has changed the way people see and interact with their immediate municipal members of government and the members of Federal or Provincial Parliament. I believe part of the success in the recent election for Justin Trudeau can be attributed to the fact that he used and accessed every possible form of Social Media. Ingraining himself within the social fabric of the people. Using, accessing, creating awareness of his campaign through Social Media marketing – everyone can participate, everyone can communicate, everyone can respond, everyone can be heard! Government 2.0 strategy is bringing open access to all communities.Previously if I had a concern I would go to my local MPP’s office to talk or drop off my letter of concern, that may get looked at or addressed. Now you can message and address your concerns on several different Social Media platforms and you have more chances to be heard!
A recent, small win, yet very important to our community, was the improvement and creation of safe and accessible parks in our neighbourhood. We created a neighbourhood petition, that went from paper, to Social Media, to town council. Our Facebook page had so much support it was awesome! Our two local parks were so outdated it was dangerous for our children to play on the equipment. We all thought it would take over a year for the changes to be made. We had been talking and petitioning for many months, but as soon as we posted and commented and created a group on-line that was seen and heard by local town officials, the mayor etc. the changes for the parks were granted, and they were put in at the end of October! I believe, as people were not in our neighborhoods with children after a while, they had no idea how neglected our neighbourhood parks were. Government 2.0, worked – they listened, and took action to our small community concern, however, safety for our children is a grand concern. We all, were very involved teaching our children about the process as well, they are learning to be aware, learning to have accessibility, to learn open discussion, and the benefit of accessing many forms of information, learning to be heard!
How do you engage with your local community, town council members? Thoughts on Government 2.0?