Storytelling is important in that it reaches people on a more emotional level. It’s not just about the story itself, but how you’re telling it. Your personality can shine through, even on a corporate blog, and make you feel like you’re talking to a friend or colleague. It can make you/your brand seem more relatable, trustworthy, and real. It’s a great strategy to help you reach new followers and ultimately grow your business.
With that said, I have to admit I struggle with the idea of sharing my personal story from a business point of view. I do understand the value of a story (your story), and writing about your particular experiences so that people can connect on a deeper level, but I find it difficult to merge my personal experiences with business – I’ve always been a private person when it comes to my career, and don’t necessarily want people to know my story… and frankly, I don’t think they need to know. Glimpses, perhaps, but not my story.
However, what I will continue to work on is developing my unique voice – my own personal writing style – by weaving my personality into the tone of my professional writing, and being as organic and authentic as I can!
Throughout the past few weeks, this course, Digital Communication, has put an emphasis on the importance of good storytelling. When creating digital content, it is important to be able to communicate your message in a clear, concise manner which will attract viewers to your post. Studies have shown that people are more likely to trust and follow someone who shares their personal story, as this demonstrates vulnerability. This is especially important when managing a business (whether it is becoming a full-time blogger, Instagramer, or a traditional product selling company), as people will trust and invest more into companies which have a face, and story they can relate too rather than a faceless corporation.
When I’ve started this programme, I wanted to learn more about social media in general, I didn’t really have an exact goal in mind. I just thought that it might be useful knowledge which I could probably apply in my future career. Having a background in film means that I am very familiar with storytelling and its importance. However, I was always studying other people’s stories, and the socio-cultural repercussions of those stories. I have not put a lot of thought into my personal story, and how (should I have a business) I would create content guided by my story, or even what type of stories I wanted to share.
In the past, inserting my experiences into my content was something I avoided at all cost, for two reasons. First, my texts were academic papers and while I did have colleagues who did write about their personal experiences, I felt uncomfortable doing so, and preferred to remain distanced from my writing. Second, adding personal experiences to those texts involved demonstrating vulnerability, which I was not ready to do. However, upon reflection of my learnings in this course, adding personal details into a text, whether it be a story from your past or sharing your favourite ice cream company, allows you to connect with others through shared experiences. While I want to continue to work in film, open dialogues about film, and share the stories told through this medium, I think remembering to open up the discussion through shared experiences will be important, as it will encourage others to share and get involved as well.
As someone who never really enjoyed my educational experience when I was younger, I must say that being an adult and having the freedom to pick and choose what you want to study is definitely more enjoyable and I found the assignments of having to write blogs especially fun.
Maybe it’s because even though the topics were already chosen based on the course assignment, you were able to spin them into your own personal experiences. That is what storytelling is, creating something that weaves people in and gets them immersed. When you are writing digital content you have so many other places of competition to go up against that you need to make sure that your content is fresh and engaging so that people read it. I believe that if you can tell a great story, then like a great book you can get people talking and in talking, they are sharing.
I have never been a great writer, when tasked with writing a formal paper because having to write something based on making sure you follow the rules is stifling. But if you can lose yourself and tell an enchanting story then it doesn’t feel like work.
I have enjoyed reading other classmates writings and seeing how they have been able to tell their stories through their writing techniques and learning a bit more about them. I hope that I can continue to find the time to tell the stories that draw people in and get them thinking and asking questions.
Storytelling is one of the key pieces of the pie to creating successful digital communication. Your storytelling must engage and draw your desired audience to want more. It is a major building block for starting a relationship with the targeted audience and also to gain more followers to spread your story throughout the social media world.
There are many factors to consider when storytelling. Demographics play a very important role whether it be gender, age, income or even personal interest. One key element is to match your type of transaction to your potential client. There are three basic classes, starting with B2C which is your business directly to the regular everyday consumer on the street. The other classes are B2B meaning business to another business along with B2G business to government. You must research continuously for your target audience in order to keep updated with changes.
When composing a story you must make your audience want to read more and to provide enthusiasm in order for them to ask questions, making them feel a part of your writing. Listening is another major component and is a necessity in order to have a story line that flows naturally along with the style and message you want to relay. Stories can be used for many purposes whether it be marketing your business or product to a personal story about what you did on your last vacation.
Consistency can make or break a terrific story but always remember, no two people relate exactly to the same story. Some view the glass as half empty while others see it as being half full!