From Dreams to Reality

Hi, welcome to my blog! My name is Audrey-Ann and I’m a 19 years old student. I am the kind of person that always had, even when I was a child, a lot of ambition in life. When I was around 8 years old, I wanted to become a popular singer. I wanted to sing in front of thousands of people, live in Los Angeles and just in general, live my best life! My biggest dream has changed over the time but a part of me wanted to accomplish big things no matter what.

When I was in my senior year of High School, I found this Influencer named Elisabeth Rioux. She is from Québec (like me) and she owns a swimsuit company named Hoaka Swimwear. She really inspired me to start my own brand even if I was considered young to create a business. I’ve always been interested in fashion as well. When I was younger, I had a fashion book where I drew dresses and cute outfits. I looked at it the other day and I’m glad that my fashion sense has changed! 

Hoaka Swimwear official website

So, during my senior year, I decided that I wanted to create my own clothing brand. It was now my new goal. After I graduated, I decided to go study in a business program. After one year and a half in this program, I felt like I wasn’t in my element. I wanted to create an online shop but we never learned a thing about online marketing or even online businesses. So, I left the program. I thought that It would be better if I learned everything I needed through blogs and YouTube videos.

Young lady typing on keyboard by Vlada Karpovich

I was all by myself through this whole process. All I had was me and the Internet. I started looking for a factory that would produce my designs but it ended up being harder than I thought. It took me months to choose the right one for my needs. I was also on YouTube for hours watching videos about other entrepreneurs starting their own businesses. It really helped me to know what I needed to do before I buy my inventory. I also spent hours analyzing big fashion brands: their history, what made them blew up, their values as a business… I had ups and downs like everyone else but the thing is, I didn’t know how to solve some issues I had. Some of them took me months before I really knew how to solve them.

Logo of Audrey-Ann’s business, Rêve Bodysuits

What I want to do through this blog is to help young boys or girls like me to start their own businesses. There is a lot of competition in this industry and I know how hard it is to start with only an idea and nothing else. I wish I could’ve had someone when I started to guide me through this whole process. That is why I want to share my experience with you. Things that seem simple but are actually important like finding the right clothing factory for your needs, how and where to register your business, how to save money to buy your inventory… It’s easy to give up when you’re young and doing everything by yourself because you don’t necessarily know where to start. Take your time and make sure you understand a minimum what you are doing before launching your brand. See you in my next post!

COM0014 – Blog #4: B2C Case Study

COM0014 – Blog #4: B2C Case Study

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Reitmans Canada is a clothing store for women that carries professional wear, casual wear, work out clothing, pyjamas, outdoor wear and accessories!  They also carry a wide range of sizes. They are very active on several different social media platforms and engage their customers at a very high level. 

Reitmans Social Media Usage

Reitmans is on Facebook, Instagram, Twitter, Pinterest, and YouTube. However, they are most active and engaged on Facebook and Instagram, which is no surprise given those two platforms tend to be best for pictures, short videos, and they offer item pricing features to businesses when they post photos of their products. All these social media features are especially important in the clothing industry.  Reitmans tends to use social media to promote sales, feature new items, host contests, and show real people wearing their clothing.

The quality of their interactions is quite remarkable. I notice that Reitmans posts very frequently and they reply to almost every comment on their posts. They offer assistance, tell people where and how to buy the products they are interested in, answer questions, and even reply with heartfelt comments when people post pictures of themselves in the Reitmans clothes.  

Social Media Success!

I believe that Reitmans is having quite a bit of success on their social media because there is always someone there talking to their customers, interacting and engaging. No questions are being left unanswered. One of my favourite things about their social media is that they use pictures of their products from real people in real life. Reitmans even has a contest where people submit their own photos to be used as “features”. I think this is really smart and helps humanize the brand. 

Source

Additionally, I noticed that Reitmans has some negative tweets come their way from upset customers. I believe the way they handled these tweets is one of the reasons they are so successful on social media – they replied to the person in public and dealt with the issue privately. Every complaint had a reply asking the poster to private message Reitmans to discuss it further, this is great because it shows they care, but minimizes the possibility of the complaint getting blown up.    

I think overall Reitmans has an overall success in social media. Do you agree? If not, what business do you think does social media best? Tell me more in the comments below! 

Sources:

Reitmans. (n.d). No Title. [Facebook Page]. Retrieved from: https://www.facebook.com/reitmans

Reitmans. (2016, April 11). No Title. [Facebook Profile Picture]. Retrieved from: https://www.facebook.com/reitmans

Reitmans. (n.d). No Title. [Instagram Page]. Retrieved from: https://www.instagram.com/reitmans/

Reitmans. (n.d). No Title. [Pinterest Page]. Retrieved from: https://www.pinterest.ca/reitmans/_shop/

Reitmans. (n.d). No Title. [Twitter Page]. Retrieved from: https://twitter.com/Reitmans

Reitmans. (n.d). No Title. [Website]. Retrieved from: https://www.reitmans.com

Reitmans. (n.d). No Title. [YouTube Channel]. Retrieved from: https://www.youtube.com/user/ReitmansTV/featured