Pins? Boards? What is Pinterest?

What is Pinterest?

Pinterest was established in March 2010 and co-founded by Ben Sibermann, Evan Sharp and Paul Sciarra. (About Pinterest) These three gentlemen created an online social network that allows people to create visual social bookmarks through photos and videos that can belong to the user or others. They also have a free downloadable app that is available iOS and Android users. Now that we know who and when Pinterest was created, my next question is how do we use Pinterest?


To better understand Pinterest, perhaps we need to learn how to speak the Pinterest language. Pin, Re-Pin, and Pinboards, What does it all mean? Let us break it down.

Pin (or as I like to call #Pinning) – A pin is when you share a bookmark from the internet to your Pinterest account.

Re-Pin – Think of it like a ReTweet on Twitter. You’re basically re-sharing someone else’s Pin.

Pinboards – Think of a physical cork board where you can put up photos and ideas with thumbtacks to “Pin” them onto your board. These are the categories you create online help you organize your ideas or interests.

Sources: What is Pinterest

How Users are #Pinning

My cousin used to sit me down in front of the computer and click aimlessly on the internet to show me ideas for her wedding. I understood her concept and colour theme, but she was overloading my brain and I couldn’t keep up with all the websites. I told her to copy and paste the links to an email and send them to me so I could have a better look to give her feedback on what I thought. Then, my cousin discovered Pinterest and made me join it so she could share her visual wedding board with me. This helped me give my cousin feedback faster to help her organize her wedding. What’s cool about Pinterest is that they give you the option to make collaborative boards. This allows users to add their input and ideas to a board. My cousin chose not to have anyone collaborate to her wedding board because she’s a control freak and only wanted opinions.

How I use Pinterest

I’m a heavy Instagram user and post photos of my finished knitting projects. I was having a conversation with someone about knitting, and they asked if I had photos of my projects. I was trying to scroll through 3 years of photos on my phone and was having a difficult time trying to find my best work. I turned to Instagram but was having the same problem of scrolling through photos. I needed a better option to showcase my work, then I remembered I had a Pinterest account. I created a board called Munchkinz Knitting Adventures This board helped me organize all the knitting projects I’ve posted on my Instagram to be filed into one place to use as a point of reference. I also use Pinterest to help me organize recipe ideas I find online or through recipe apps, I use on my iPhone like Yummly. When I look at my Pinterest profile and reflect on my learnings about personal branding, I think I’m going to take the time to organize my boards and tailor it more with my brand on Instagram.

Are you a pinterested user? Help contribute to the conversation by sharing how you use pinterest.


twitter #Areyoupinterested

facebook Is Pinterest For you?  Find out on my latest blog post.


About Pinterest (2017), Pinterest, Retrieved by

Carr, K (n,d), Dummies, What is Pinterest, Retrieved by

Meng, A (2014, January 20) What is Pinterest, and How Does It Work? Infront, Retrieved by


COM0015 – Blog Post #3: Professional Networking, Lindsay Moore

I have never really had to do much networking. While in University I started working for my current employer on a part-time “student” basis and when I graduated I was lucky enough to stay on full-time. I have been lucky to enjoy changes in my job profile while never needing to change employers or even teams. Needing to network my skills, both in person and online, is completely foreign to me. Despite never having to do any sort of networking, I know that it is important for me to do – both within my current place of employment but also outside of this “bubble”. It will allow me to stay current, motivated in the work that I do and excited about my field.

My immediate goal is to establish myself online. I have, over the past few months, begun the process of developing my LinkedIn account. I will admit that I joined LinkedIn nearly 3 years ago but when I saw the amount of effort and time needed to establish a good profile I was turned off and never really spent any time on it. At the time, I had thought, “Well, I have a job that I enjoy. Why would I spend all this time setting up this profile?” I have since spent a lot of time working on it. Now that I have developed my profile and added some content, my goal over the next few months will be to extend my network. I would like to begin adding contacts outside of my friends. Currently, all my connections on LinkedIn are friends, family and current coworkers. I would like to gain the confidence to begin adding leaders in my field, and other business individuals with careers in which I aspire to or would like to learn from. This is the step that I know needs to happen for real networking to begin, but it is one that I lack confidence in. I know that I can gain so much knowledge and opportunities from growing. I would like to establish a habit of growing my LinkedIn network on an ongoing basis – Not just for 6 or 12 months.

In addition to improving my online presence I would like to spend more time networking in person. I would like to do this by trying to join new committees at work and stepping in on meetings when available. Outside of my office, I would like to try to attend special events, seminars or networking evenings in my field. I would like to get to know some like-minded young workers within the Ottawa area. I feel that stepping outside of my comfort zone and putting myself out there will help me to improve my own confidence it my professional capabilities.

For me, networking isn’t only about getting myself known and finding a new job. It also allows me to learn about how I can improve in my current job. It allows me to fine tune my expertise by connecting with bright, educated and motivated individuals and allows me to connect with people that I may be able to partner with in my current job in future projects. It is this interconnectedness with other people that excites me about networking.

Too Many Friends?

FriendsWe’ve all been there. You run into an old acquaintance at Costco, you speak to them for a little while, you say good bye and then come home to find a friend request on your Facebook page.

How many friends do you have on Facebook? 50? 150? 450? When I first joined Facebook I had a couple of dozen ‘friends’. I had a family circle, a college circle and my neighbourhood circle. In 2008 we were posted across the country, and I met a new circle of friends. At this point my ‘friends’ list grew and approached 100. For some reason this really concerned me as I couldn’t imagine that I even liked more than 99 people. I desperately began culling folks from our previous posting location trying to keep the friend list to the arbitrary two digit limit I had created for myself. Who gets cut? Who stays? Will they know that I have un-friended them? Will they be offended if I ignore their friend request?

And then we were posted again…

290 Friends

I have recently discovered the most amazing setting on Facebook. The ‘Acquaintance’ setting is highly underutilized and many people don’t even know that it exists. If you feel that you can’t ignore the Costco ‘friend’ and have accepted their request – you can make them an acquaintance. Simply go into your friends list and click on the box beside their name and select ‘Acquaintances’. Their information will rarely show up in your news feed and you can restrict what they see on your own page.


The next time you want to add a status update to your Facebook page you simply select ‘Friends except Acquaintances’ in the drop down menu.

Friends Except Acquaintances

I have used this extensively in an attempt to stay connected but to also manage my privacy. Do you use this feature? Do you have too many friends?

Assignment #1, Blog Post #3-COM0015: Professional Development Now and in the Future

If you want to create a following online and in the future you need to walk and talk as if you yourself are a business. Be as appealing, creative, interesting and exciting as possible, it’s also very important to be different and unique…give people a reason to want to follow you. The best way to gain a following and to develop a professional name and standing is by being yourself! People love to see someone who is real and easy to relate to.

I love how YouTube stars do their networking, they are smart and do the least amount of work because they decide to hide nothing, resulting in a high magnitude of success. When networking I would let people know who I really am, where I come from, what I believe, and what I do. Also, I would care more about people, and be interested in them in order to get them interested in me. And while being honest and real is a great way to network and meet people, also being objective about your opinions helps, not insulting anyone or making to big of a scene.

Networking really depends on the people you already know, followed by the people those people know. If you have contacts with lots of friends or who reach large audiences, that is a great way to get in to their success. I would host a party inviting lots of important people and talk to them about what I do or who I am, I would give out my social media info and business cards, if I provide a service I would give out samples of some sort. Everything you do should properly advertise your personal brand, again, you should walk and talk as if you yourself are a business.

Even if you are not the best a speaking with people or being totally introverted, it does not matter as long as you make some sort of lasting impression. For example, even though I am a calm person I can still network and sell because I am passionate about what I do. If people see that you care about what you are talking about, and that you put a lot of work into it they too will become excited about it.

Assignment #1, Blog Post #3-COM0014: Target Audiences

As a young woman, social media lover, and fan of looking semi-decent on a daily basis; I love makeup! It’s a huge industry that makes millions of dollars each year, there are countless brands and products being raved and review all over social media. The target audience for such a wide and variety driven industry is obviously females, and for the sake of this project I am limiting to audience to females aged 15-20. I got into makeup a couple of years ago when i started watching YouTube videos, there were tons of beautiful girls posting demos, reviews, raves, and favorites videos online. The videos were kind of addicting and the more I searched the more “beauty gurus” I found, they talk about hundreds of products each year and it’s an amazing form of marketing/advertising.

The target audience is young and “impressionable”, let’s say we like to follow trends and we like making ourselves look good. The reason the “beauty gurus” do such a great job in selling is that they relate to these young women, they are regular people posting videos online about things they love and it inspires others. These young women also have jobs to buy makeup/beauty products with, they live at home (usually) and so getting them inspired to purchase a new lipstick is easy. I would say that this audience is visual, when they see something they like they go after it immediately, we are a fast-paced and instant type of generation so things like online shopping work.

When it comes to communicating to these audiences, companies have to be very real and easy to relate to. The skinniest model isn’t always as appealing as the real young woman, people want to know that in their regular state of being they can also achieve “runway” beauty. The use of social media and YouTube videos is a great way to reach this audience, and one way that they could increase their popularity is by reaching our to real woman. Whether by contest, or video submission, or anything creative industries like this could make big waves.

COM0014 Post 3 – Target Audiences in the World of Strawberry Exhaust

photo 3

When it comes to snowmobiling, there is no untouched demographic. Sledders come in every age, gender, size, family-style, ethnicity, religion, income, and education level. The common denominator is passion and adrenaline. Psychographically it encompasses the love of winter, speed, adrenaline, travel, and noise. To many, it also involves a staunch loyalty and dedication to corporate brands.

Aside from the obvious division by brand, other communities are individually built from the type of participation – such as: racing, recreational touring, trail riding, mountain climbing, or simply as a spectator sport.

There is further division within the usage. Racing, for instance, is separated (or often joined) by snowcross, ice-oval, mountain, lake and drag styles.

The self-proclaimed “sled-heads” are all about performance and modifications. It’s very much about biggest, loudest, and fastest to them.

On the opposite side of that are the families who participate in a lifestyle of spending every weekend at a cottage touring the surrounding area either on groomed trails or blazing through pristine snow in fields and woods.

Then there are the samplers who just rent sleds and gear for one outing a year just to get a taste of the Canadian outdoors and the rush of the loud braaaaaap.

Whether, watching from the edge of the track, clapping mittened hands to keep warm while wiggling numb toes to boost circulation, or sitting in front of a fire watching the action on TV, the spectators are integral to the sport.

If you want your audience to be as diverse as possible you need to support every brand and style. Understanding the strengths and weaknesses of each while not affiliating with a specific one. A good strategy would be to write pieces addressing specific events. You will find a different blend of enthusiasts follow each segment.

Join (don’t lead) the conversation with as many communities as manageable. No matter your audience, promote the sport, know your topic and the needs of that community. There’s no point talking about ice oval to mountain climbers and vice versa. A show of preference or loyalty to a particular group will risk alienation by all others.

There is no shortage of available research and listening opportunities for snowmobiling. There are a massive number of online communities, but I can tell you first hand, if you build a new one, they will come! They need something to do the other nine months of the year 🙂

Social Media -What Would We Do Without It? COM0011

Let’s just take a moment to imagine our lives without social media, i know some people argue life would be better and others argue the opposite, regardless of your opinion let’s take an imaginary journey to a world without all forms of social media… to start you’d be reading this on paper and not on a screen. How would you feel if all news, all updates, all the information that social media allows us to receive in a couple of seconds would have to be searched for in newspapers, over telephone calls and in person, yeah you heard me, in PERSON.

Alright, so let’s face it, the world would move a lot slower if we didn’t have our smartphones, apps, and social media websites. But the question is would we be better off without it. I want to argue for both parties here today; both in favor and against social media.

Social media can greatly interfere with our human relationships, and with our basic need for human interaction. As far as I’m concerned, no long-distance relationship can survive without a meeting, and many visits afterwards. And if we are constantly on our phones at the dinner table won’t the physical humans in our present-moment presence feel neglected and unloved? Social media can be toxic if taken too far, it can completely cutoff our interaction from the world, it can make us anti-social and it can cause us to actually forget how to act around real people. Not everyone gets the online sarcasm ,when you use it face-face it can seem rude and unprofessional. I wish that was the end of the story for all of you who aren’t necessarily fans of social media, but there is the argument left that social media is actually beneficial and developing our world in new and innovative ways that we never thought possible. Honestly,people who go on social media sites, have more friends, more contacts, more plans on the weekend, they are more expressive and honest than people are face-face and let’s face it, without social media the world would be moving at a much slower pace. We wouldn’t know which highway exit to choose, we wouldn’t know which restaurants were worth going to, we’d see movies that we later regretted paying money for, we’d never find our kindergarten best friend and meet for a cup of coffee after all these years and businesses would not have the advantage of connecting with their customers and advertising directly towards them. Life as we know it would not be the same, social media has changed the way we connect and has evolved our everyday tasks into an app.

What about you? I know I’ve argued both for and against social media, but my final standing is that social media is really a gift if used wisely. I love it because i can express myself, i can find people who relate to me and enjoy the same things i do, and i love the fact that on each site you can stand up for your beliefs and values and really use it for a higher good. Are you for or against social media? Could we survive without our instant communication and would the task of instantly sharing our lives be greatly missed? Leave your opinions in the comment, i would love to hear what you think.

Michelle Carrozza

Blog Post 3: Social Media in the IT and Higher Ed Realm

This post is three-fold, and I will discuss all three in a broad way; there is a difference between social media in:

  • the IT field alone,
  • in higher eds alone,
  • IT within higher eds (IT department in a College, for instance)

The IT Field

This one goes two ways – companies are either tweeting the overly technical information (new device specifications – stuff you’d find in a manual, which in my opinion, is the not-so-great use) to the gearheads out there who keep track of all the updated devices and features and operating systems, or they’re posting about wicked new innovations, journeys, or campaigns (I.e. technology developed to move objects with your brain, augmented reality, etc – in my opinion, the better use). Two of the places I follow for the latter (because I’m no techie, and I have no interest in a device’s IMEI or its firmware – no disrespect to anyone who does! It’s just over my head, is all) are FastCompany and Mashable. There are new innovations posted on these two sites daily, our world is moving forward at a rate I’m not sure we even know how to keep up with. I can’t wait to see what ten years from now will look like.

Higher Eds

Based on my observation, higher eds (main identities for universities or colleges) use social media to promote their programs, services available, campus events (or College-related events), as well as previous or current students who are doing great things, and to me, this is what social media is all about – spreading the word about things and people who are making a difference, or at least on their way there) Social media has actually changed a lot of these institutions’ approach to the admissions process. For instance, on MIT University’s admissions page, the first thing you see are these blog posts that are written by students, and they’ve chronicled their journey to and from MIT. What better way to sell yourself? They’ve put all of the admissions babble (I.e. admissions fees, policies, any other relevant babble) subsequent to the most important pieces – testimonials. It’s brilliant.

IT within Higher Eds

If you look at an institution like MIT University in the States, their use of social media in this realm would be much different than ours here at Algonquin, in that MIT is a forward-thinking, innovation-driven, prodigy in advancing information technology and being a force behind many breakthroughs in this area. MIT will often tweet or post pictures, videos, or tidbits of what’s going on in their classrooms with the most advanced technology and most up and coming developers and designers. Not to Algonquin’s discredit, but we just aren’t there. Algonquin, and more specifically the IT department, uses social media to communicate changes to/outages/maintenance to critical College systems (I.e. Blackboard, e-mail, etc). We’ll also use it to retweet content about really interesting things that are commonly known and current within the IT world (I.e. the Google Glass Project), or we’ll use it to help people connect to our wireless infrastructure or configure e-mail on their mobile device. Depending on the issue, we will also use Twitter to respond to complaints or questions regarding our services, and if it’s too complex or requires a work order, then we’ll send them off to the right place.