My job has lots of opportunities for networking and some of them are facilitated by my employer and some I have to search out for myself based on what it is I want to learn. This course for example, is one that I choose to help develop my professional goals. In taking the courses I have been able to communicate with lots of other students who have similar goals as myself in advancing their social media skills.
I find online learning/collaborating a great tool to utilize because it allows me to be interact with a lot of different people in various locations. At work, my personal networking is done mostly everyday as our department has weekly meetings where we discuss the jobs that we are working on and where we can discuss concerns or ask for help.
Since taking this course I have discovered there is so much more I can learn about social media so some long term professional networking that I would be interested in attending is the Government Social Media Conference (which was postponed recently). I think this would be a great event to attend and find out from professionals what are the best options for governments is using social media. The LERN conference is another source of networking that I would be interested in attending. This conference changes each year in the topics they discuss but they usually offer some interesting seminars that are relevant to the work that I presently do.
Short term, I have a Facebook ad conference call scheduled to help me learn more about the best way to design and get the most out of Facebook paid ads. As we move towards a more social marketing platform, I will need to make sure that I am staying abreast of the latest and greatest ways to get the most out of my social media sites.
With the future redesign of our city website, I believe there will also be opportunities to learn new skills from other co-workers and web professionals.
There are lots of opportunities out there to expand your networks, you just have to be willing to throw the net out and ask questions of co-workers or go online and do a bit of digging because there is so much knowledge out there and someone is always willing to share it.
I’ve recently taken up running and have decided this is the year to run a half marathon. But in order to get myself ready for it, I have been doing a lot of online research to make sure that I am training properly. The same methods of research can be applied to finding out who my target audience is for people interested in running.
Running is a very popular activity/sport that can encompass everyone from the casual runner to the full blow marathon junkie, and it doesn’t discriminate in age or sex. But in looking at running stats for half marathon races, women seem to be dominating the running world and its popularity seems to be global. The following article, The State of Running 2019 has a great explanation of the state of running as it breaks down the stats of men vs women, age, speed and geographic location. In looking at these figures it gives a great insight into how I could select my target audience and where I personally fit into these stats.
I’m one of the ones who fit in the age category of 49-55, first time entrant to a half marathon and more than likely one of the ones that will slide into the slow finish category. But that’s okay because there is a lot of training help out there to keep us encouraged. It seems like every running store will offer training tips on their websites or post blogs where you can ask an expert. There are also running forums where you can talk to other runners and post questions about anything from what types of shoes are the best to help with injuries.
Runner’s World is a magazine that has stepped outside of the published version to an online article that has different topics of interest to any runner and has even created specific Facebook groups you can join and post questions or offer helpful advice on it addition to their general Facebook page which is an amendment to their website and articles.
The Running Room also runs a successful campaign with their running clinics and online coaching programs. You register for the type of training that you want to accomplish whether it is a 5k, beginner or half-marathon. I have a co-worker who has registered twice for the half-marathon and 10km training clinics and has very positive comments about the programs and the camaraderie all the runners in the programs share.
So as I continue my training, I am thankful for the others who have come before me and are able to share their training advice and tips to help me make my way through successfully, upright and still breathing. Power to us older ladies who keep on moving!
As you may know by now, I’m a photographer . I have two kind of clients: 1- The strategists from my full time Job and, 2- my sideline photography business.
Taking pictures of Garance
I quickly realized that I always have more than one client for my products of the same event. For example, if I take photos at a parade, I might take some close ups that can be used by the recruiting department and artistic photos for the social media teams. If I am lucky, the boss might use some for her twitter account and so on. The audience varies depending on the strategists and their specific projects and I try and bring home a variety of images that tells the story and will suit everyone.
Screenshot @CommrRCMPGRC ‘s Twitter account using my pictures of a parade.
For my business, it is a totally different picture. My audience consists of my friends, my family, local families and businesses in my community. They usually come from my network, meaning people I work/train with, friends or mouth-to-ear referrals. They are mid-class to wealthy people (meaning they can afford professional photography services). I find it interesting when I look at my client’s sessions page. It gives me a visual of who they and who is reaching out for my services. My blog, website and Instagram are used to share my work with them, including what I do at work.
At this time, my strategy is not aimed towards getting a lot of clients. Since I work full time, I keep my online presence to maintain a reputation and, from time to time, find opportunities for assignments.
While we are here…
We are currently taking part in an international photo contest with one of my image! Head to this @Policenationale Instagram post and please like my picture to help us win! – and become part of my audience!
Please vote for my picture on @policenationale ‘s Instagram account!
Social media can have somewhat of a dark side which I believe has become immoral and not in good taste. How many people are or have at one time or another posted about an accidental death on Facebook or on other sites. Posting a video on u-tube of a horrendous multi vehicle pile up where you know there are people’s lifes lost due to the accident.
This following link pertains to a man in Ohio that came upon an car accident, he did not assist the two people trapped inside the vehicle instead he opened the door leaned in to take a video then proceeded to the front of the car still filming. The law states it is not a crime to film when an individual is dying due to an accident, but you can be charged with entering a crime scene.
Lady Diana the Princess of Wales death on August 31, 1997 in Paris France was worldwide news and reached by billions of people. Photographers that were following her Mercedes arrived on the accident scene almost immediately. Some of them rushed to actually try and help the occupants of the mangled wreckage while other photographers took pictures. Seven paparazzi on the accident scene were taken into custody and arrested.
The following link is very graphic of the accident scene.
Photographers need to do their job when reporting the news, but it should be done with discretion and in good taste. With today’s texting and driving I understand making people aware of the possible consequences. But when people are fatally injured do we really need put it on social media?
Would you like to find graphic posts on Facebook or other social media about your neighbor, best friend or your immediate family death? This time in one person’s life should be kept private and with the up most respect, whether you are just a regular individual or celebratory.
Facebook link: Are good morals and judgement still out there?