Speak Beautiful, Be Beautiful

Dove has been very active across social media over the past few years.

It launched the Campaign for Real Beauty in 2004 to help “make women feel comfortable in the skin they are in, to create a world where beauty is a source of confidence and not anxiety.” Initially, billboards featuring images of regular women instead of models were used to market their message. After the campaign received a significant amount of attention and positive feedback, it moved into other areas like magazines and television.

Two years later, the campaign kicked off a series of viral videos like Legacy, Evolution, Love Your Curls, Little Girls, and Real Beauty Sketches. The videos all received a huge response, both negative and positive.

In early 2014, Dove launched the #speakbeautiful campaign in partnership with Twitter in response to the barrage of negative comments women were making about their looks on the social media site. Dove encourages women and girls to tweet positive things about themselves and the way they look.

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Dove’s Instagram account does not have many followers (only about 75,000), but the company does respond personally to what their followers comment about. They do the same on Twitter, replying to their followers and thanking them for being part of the community that they are trying to build with their customers.

Dove has taken some flack for their campaigns. But that is to be expected, especially with a huge company that makes huge waves in marketing. There will always be some level of criticism.

But, overall, I think the campaigns are very positive. I’m the mom of a toddler girl and I really have some concerns about how she will be affected by the media’s portrayal of women and girls. I respect the Dove campaigns because I think they are powerful and honest. And I’m not gonna lie – they make me tear up a bit.

Click on some of the links above and check out Dove’s video campaigns. What do you think?

 

COM0011 – Introduction to Social Media-Blog #2-Smile, I’m finally on Instagram.

A picture is worth a thousand words.

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That is what I have always loved about photos.  They communicate in an instant.  So it is only natural that my latest social media profile would be an Instagram account. Laurie Lancaster Instagram

I’ve been an avid photographer for years. I like to capture natural landscapes and urban street art. Especially political or subversive art. Instagram appealed to my photographer side so I figured I would try to get into the action. I kept trying to download it to my laptop.  I didn’t even realize it was a phone app until I finally downloaded to my phone the other day.  I was embarrassed I didn’t know.  The learning curve of social media for me is still uphill.

I decided to document my latest trip. Feeling compelled to be current and communicate it live. I am not real good at that.  Being a writer, I usually like to experience something first and document it later.  The lack of a reliable internet connection in the woods made the experience much less fun.  Instead of relaxing and enjoying the view of the lake or soaking in the outdoor hot tub, I was in the hotel room on my cell phone, trying to get an internet connection to upload my experience and make it current.  Totally missing the point I felt.

I was looking for “pictures” instead of just taking all the beauty in visually.  Would this view look nice?  Does this really capture the essence of the place?  What do I want to show people?  What was I trying to communicate? Half the time I was scanning with the internet view in mind.  A strange way to take in the world visually.

The Instagram demo is young and mainly female.  Most of my followers/friends online fit that profile.  The app is idiot proof.  Just upload the picture from your phone, add a filter and post to Twitter or Facebook.  I loved how simple it is to share my view of  the world.  Instagramming the photo to the world is pretty quick. And they do look pretty.

Why post photos? Why did I feel compelled to have this photo sharing account? To show where I was. Share my experience of it. Show others the beauty of the place.  My good intention set with the first Instagram photo I posted.

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