Is Google Listening?

Over the recent years, more and more people are brought to attention about their privacy regarding their cellular devices. People are realizing that there could be a possibility that companies may be listening to us more than we are aware of.

Have you ever noticed while you’re having a conversation with someone, and for example, you both are discussing your interests over shoes? You mention you want a pair of white Converse, and then suddenly… 5 minutes later, those EXACT white pair of Converse you were mentioning appears on your timeline.

Source: Apple

In an article from February last year by CBS News, Sam Nguyen claims she gets the idea her phone is listening to her, and she is certain she gets ads from Facebook and Google for things she only mentions aloud.

“I didn’t write that in my email. I didn’t check it out online yet. It’s just popping up. That’s kinda weird,” Nguyen said.

(CBS News, 2018)

Well some say it might be considered a coincidence, whereas others believe it’s no coincidence at all.

It’s becoming more common for people to have ads pop up on their social media timelines such as Facebook, Instagram and Twitter for items they have not once searched for.  Some experts agree with the possibility, but others say that companies already know too much about you… so are they really listening?

I am not sure what is creepier, the idea that someone is always listening, or the idea that that Google and Facebook probably know me better than I know myself, and I do not know which one I would prefer. Companies are able to track data relating you based off your GPS, your searches, the pictures you upload, the items you deleted, the videos you have watched, and more.

Did you know?

Google takes your information that you provide such as: your location, sex, age, interests, occupation, relationship status, if seeking weight loss, and income and they generate an advertisement profile that personalizes all the ads you see online and on social media.

Click on these links to view your data!

Google knows where you’ve been

Google knows everything you’ve ever searched – and deleted

Google has an advertisement profile of you

Google knows all the apps you use

Google has all of your YouTube history

If you’d like more information on all the information Google has on you, this article by Dylan Curran from last year is super useful:

So, are companies really listening? Or do they just know you better than yourself. The internet can be a pretty scary and crazy place and in today’s day in age it is extremely difficult to not be tracked or have any privacy anymore. That is why it is so important to maintain your privacy and be extra careful, what you click, and what you give permission to online, the items you share and the things you say.

To conclude here is a video experiment produced by one of the Buzzfeed producers, Chris:

“Ever wonder if someone is listening through the microphone in your phone? Chris conducted an experiment to see if his iPhone would listen to him, and target an advertisement at him.”

https://www.youtube.com/watch?v=0Xltl6_0hyU

Source: Buzzfeed

In reality, there would not be enough time or money in order to have people listen and go through every conversation being made while a phone is present.

Facebook:

Is Google Listening? Take a look at my blog! https://bit.ly/2YAmBqs

Twitter:

Is Google Listening? #google #socialmedia #phones #IsGoogleListening https://bit.ly/2TQQofV

References:

COMM0015-Blog 2: KFC or Apple?

Impressive Social Media:

The organization that stands apart from others in their social media strategy is Kentucky Fried Chicken (KFC). This company is unlike many others in the fast food industry. KFC does not push their product or specials on you but creates stories with their iconic figure to draw consumers in.

Photo from KFC Twitter. 2017

Using short videos, single pictures, contests and so much more, this organization is social media gold. KFC has the ability to take social media viewers on a journey while using their products to help tell a story. With Kernel Sanders as their primary character, everything this organization does come back to him and their product. Such a simple idea, right? Just have a mascot.

Yet, KFC’s promotion is so much more than just a mascot. It is the effective ways this organization allows social media users to engage and participate in their marketing campaigns. For example, on November 1st, 2017 KFC did a Periscope video that reached over 76 thousand viewers in its 20 minutes live. The video’s purpose? A ‘KFC Auction’ where Twitter users could ‘bet’ by commenting on prizes being given away. Engaging and promoting their product – Genius!

Check out their video here: https://twitter.com/kfc/status/925890311401828355 (KFC, 2017).

Adopting a Social Media Strategy:

I am going to critique the choices of one of the most known brands, Apple, but hear me out before you stop reading this. I would bet more than half of the people reading this post have an Apple product, I am even typing on one right now. However, the lack of social media interaction from one of the technology conglomerates baffles me.

Photo from Apple Twitter. (2017).

Bring up Apples Twitter page. NOTHING. No tweets at all. Slide over to Instagram. It is better with 62 posts to date. I understand the product sells for itself, so why waste the extra time and money on social media?

I believe Apple needs to consider interacting with consumers on social media to ensure they are brand loyal. Often, when someone has a negative experience they turn to social media to share that information. With Apple’s lack of social media engagement, I believe they are missing risky situations like this that could be solved.

Finally, Apple’s marketing is AMAZING! They always have innovated ideas for presenting new products, signage and so much more. It is a shame that they are missing out on social media platforms to further express that creativity. I believe, like KFC, they could engage consumers on a new level through creative social media campaigns if they give it a shot.

Check it out for yourself!

Apple Twitter: https://twitter.com/apple?lang=en

KFC Twitter: https://twitter.com/kfc?lang=en

Living with dyslexia (COM0011 – Blog Post #3)

  • Alexander Graham Bell – inventor and scientist.
  • Tom Cruise – Actor.
  • Leonardo da Vinci – Artist and inventor.
  • Steve Jobs – co-founder of Apple Inc.
  • Tim Tebow – American football player.
  • Thomas Edison – Inventor.
  • Albert Einstein – Scientist and mathematician.
  • Henry Ford – Ford motor cars.
  • Jay Leno –  talk show host and comedian.
  • And many more.

I have something in common with all of them, We all have dyslexia.

Dyslexia is a common learning difficulty that mainly affects the way people read and spell words.

Being dyslexic I have trouble with spelling and grammar, Those with dyslexia can have difficulties with spelling, Reading, Rhyming and discerning left and right to name a few.

The use of technology such as text to speech helps when spelling words I have difficulties with. To read more about assertive technology check out this article Assertive technology for dyslexia.

Dyslexia has its weaknesses, But it also has its advantages.

  • Dyslexics often enjoy and excel at solving puzzles.
  • Dyslexics have excellent thinking skills in the areas of conceptualization, reason, imagination, and abstraction.
  • Dyslexics have a strong ability to see concepts with a “big picture” perspective.
  • Dyslexics are adept to excellence in areas not dependent on reading.
  • Dyslexics tend to be more curious, creative, and intuitive than average.
  • Dyslexics’ special mode of thought easily produces the gift of mastery.
  • Dyslexia is not related to low intelligence.

– See more at: http://athome.readinghorizons.com/blog/50-interesting-facts-about-dyslexia

In this TEDxYouth video Piper Otterbein talks about Overcoming Dyslexia And Finding your Passion.

I am going to end this post with a quote by Albert Einstein that I think is fitting.

“Everybody is a genius. But if you judge a fish by its ability to climb a tree, it will live its whole life believing that it is stupid.”

References

(http://en.wikipedia.org/wiki/List_of_people_diagnosed_with_dyslexia)

(http://www.dyslexia.ie/information/general-information-about-dyslexia/famous-people-with-dyslexia/)

(http://athome.readinghorizons.com/blog/50-interesting-facts-about-dyslexia)

(http://coloradocommunitymedia.com/stories/Dyslexia-Brain-Differences-and-Cognitive-Skill-Weaknesses,55654)