#farm365 (COM0011 – Blog Post #5)


Thank you to Chrissie Laymon for the use of her photo. You can follow Chrissie on Twitter @the_farm_life.


Have you ever wondered what happens on a farm? What does a farmer do in his everyday routine? Well then meet Andrew Campbell a dairy farmer and Founder of Fresh Air Media from southwestern Ontario.

Fresh A1297651469586_ORIGINALir Media is dedicated to educating and informing the agriculture and food sectors about upcoming communication and marketing tools, as well as new trends in technology.
Like many people Andrew made a new years resolution, his resolution is that he would post a pictures of his daily life on the farm every day on his twitter account using the hashtag #farm365 with the goal of helping consumers make the connection from farm to plate.

To follow along you can follow Andrew on Twitter @FreshAirFarmer or the hashtag #farm365



Like Andrew many farmers are using social media to educate the public on the daily happenings on the farm and to show the public where their food comes from.

The Peterson Family in front of their family farm!

Greg, Nathan, and Kendal Peterson better known as the Peterson Farm Bros. on YouTube are known for their agriculture-focused video parodies of popular hit songs. Other videos the brothers have made are informational videos, entertainment videos and their “Life of a Farmer” documentaries.  the Life of a Farmer series is split in to 12 videos one for each month of the year, and is about what life on the farm is like. As well as their videos the brothers opened their farm last year on select Saturdays in the summer for a farm tour. For more info on tour dates for this year click here.

 Although Andrew started the #farm365 hashtag many other farmers and agricultural advocates including myself have joined in, But since you can not own a hashtag it has allowed for animal rights activists to hijacked the #farm365 hashtag and use it to spreed their own message.

One thing I hear all the time from animal rights activists is that farmers abuse their animals. Yes there are some cases of animal abuse, but a lot of the time what looks like a farmer being mean is for the better of the animal. I know a lot of farmers that care a lot about there animals.

One of my favorite blog posts on this subject is by dairycarrie in her post titled Sometimes we are mean to our cows Carrie talks about a down cow and what has to be done to get the cow up.  http://dairycarrie.com/2013/12/09/cowabuse/


What do you think of the #farm365 hashtag? Is using social media to open the barn door a good Idea?


Blog Post 3- The Social Future and You: “Anti-Social Media”


With anything and everything ever created, acknowledged or conceived; there are always pros and cons. The argument that Social Media has actually pushed society away from eachother has been something I personally had issues with at the frontier of Social Media. When the first emergence of platforms like Facebook and Instant Messaging took off, I was an aprehensive young teen. I felt subjected to talk to my friends and piers online as opposed to face to face. I felt disconnected and thought of these new tools and devices as detrimental to society, our daily interaction and evidently our human evolution.

Pretty cynical, right? Must’ve been that teen angst thing. But that came to change, and I accepted Social Media into my life. I saw the potential it carries for so many people to interact, share ideas and their creativity. We’re connecting on a different level at a new point in the future. However, there may still be some that encourage this notion of disconnectivity from the face to face reality of our lives.

A recent app, cleverly named ‘Cloak’, helps its users do just that.



The app is a sort of anti-social media tool, to help users of Foursquare and Instagram avoid certain people in their social network. The app alerts you when these selected people are in close proximity to you, so you have to upper hand to give them the slip. A great app if you’re not one for confrontation, awkward 5-minute catch-ups with acquiantancs in your life, or just don’t like some people

Personally it seems a bit much. A means to an end if youre looking for some quiet time or avoiding people, but you can’t shut everyone in life out. You’re going to be interacting with people regardless. When you get your morning coffee. At the doctors office. At work. Why wouldn’t you want it to be with someone or some people that you know better than most? And who says a nice, unpredicted conversation between peers isn’t refreshing every now and then. Maybe the Internet and Social Media platforms are just generally distancing us from ourselves. Glued to our screens whether 4.2″ or 24″, 24/7. I’m surprised hardhats aren’t required.

Is this a prime example of Anti-Social Media or just plain Anti-Social.

For more information on the App please follow the link below to a video interview of the creators.

‘Is Cloak and Anti-Social Networking App?’