Should Businesses Add GIFs To Their Messages?

You may not be able to pronounce it; but it certainly seems like most of us have used one.  Obviously, I am talking about a GIF (pronounced JIF).  A GIF stands for Graphics Interchange Format and is an image file format that is animated by combining several other images or frames into a single file (William, 2019). To learn more about the file format, check out this article http://bit.ly/2WZPnmcGIFs.

Brands are using GIFs as effective marketing tools on social media. GIFs are perfect for grabbing your followers’ attention as most are no longer than 2 to 5 seconds. GIFs are adding value to business’s marketing strategy as they are easy to share, trendy, allow you to add more context or emotion to your posts, and provide a way to be fun with your messages (Lepard, 2017).

We push a lot of health messages every day on our social platforms. It may be good for our agency to add GIFs now and than to our posts.  These GIFs may offer a bit of light humour or help us to share our brand and make us some ‘more real’ as well as break-up some of the other more serious posts on our platforms.  It would probably help us to keep our followers’ more engaged.

If your business is interested in using a GIF you don’t have to have a graphic designer to create one.  There are several sites available to learn how to make a GIF. Try Giphy or makeagif and share your GIF with me.  

Twitter:

@suztaggart increase engagement by learning how to GIF at http://bit.ly/2HNVstH

Facebook:

GIFs can increase engagement and feature your product in a fun way! Learn how to GIF at http://bit.ly/2HNVstH

References:

Lepard, C. (2017, November). What are GIFs and How to Effectively Use Them on Social Media. [Blog]. Retrieved from http://bit.ly/2ZlKeCNUseGIFs

Williams, D. (2019, January). What is a GIF? Retrieved from http://bit.ly/2WZPnmcGIFs

Does A Story Motivate You?

Hootsuite (2019) states, one of the top social media trends is using stories to share information.  “Consumers want to be treated like individuals, not demographics.  They are demanding more value in exchange for their time and information.  The pendulum has swung back to social’s roots: real, personal, and authentic” (page 3).

All of us use stories when talking face to face to others about our experiences.  It is no wonder that we are demanding stories on social. I have seen health agencies using this approach to have local individuals talk about their experience with quitting smoking.  Their ‘quit’ stories are genuine and speak to the nature of an addiction, in that, it often takes numerous attempts to quit smoking.  Witkins (2019) shares five tips for powerful brand storytelling, including making a genuine connection to set your story apart and to make your story matter to your audience. “… your brain is more engaged by stories than it is by a list of facts and numbers—but studies show that we also retain more information when we learn it through a story” (para. 15). For more tips read this article: http://bit.ly/PowerfulBrandStorytelling.

Vaynerchuk (2019) states to make a genuine connection and to make the story matter to your audience, individuals and companies must consider the nuances of each social network where you post your story (para. 8). Social media platforms are unique and speak to the needs and wants of different users.  It is important to consider the platform where you are posting your story as your story may need to be modified to meet the needs and wants of the platform users to ensure you are successful in engaging them.  Would a story you read or heard on social motivate you to change your behaviour, join a group, or to volunteer? Share your thoughts with me.

Witkin, A., (2019). 5 tips for powerful brand storytelling. Retrieved from http://bit.ly/PowerfulBrandStorytelling.  

Vaynerchuk, G., (2019). How to tell a story on social media. Retrieved from http://bit.ly/310z8ET.

Hootsuite (2019) Social Media Trends 2019. Retrieved from http://bit.ly/2WB87Zo.

Facebook: Learn tips on how to create good social stories to motivate individuals to take action. http://bit.ly/2If3o66

Twitter: @suztaggart learn tips to create good social stories. http://bit.ly/2If3o66 #storytelling #brandstorytelling

COM0011 Blog post #1 : IS SOCIAL MEDIA WORTH IT?

IS SOCIAL MEDIA WORTH IT?

So I want to first start with asking you all a very simple question. Have you ever thought what a great role social media can play in your personal life? If you have only looked at the negative impacts of social media and stopped using it, today you will want to start reusing all your Facebook, Instagram and Twitter account again. Well, it is obvious that the cyberbullying rates have gone up which can be seen here. As seen on CBC, the rise in cyberbullying is noticed from 2003 to 2010 being 23 cases only and just in 2011 and the first four months of 2012 about 18 cases were reported. The statistics must be very scary which also made me stop using social media during my university life until I realized how important it is later on.

MY LONG WEEKEND

It was the gloomiest day of my summer vacation in May, the long weekend we all wait for Victoria Day in Canada. It is one of the most beautiful holidays of the summer celebrated on last Monday preceding 25th May of each year. This day has been declared the national holiday to celebrate the birthday of Queen Victoria.  But sadly, it was not the most amazing long weekend for me.

If it was not for Messenger video calling, I would not have been able to see the funeral of my grandfather who lived in India. Being across the world in Canada, Facebook helped us see his funeral before my mother could reach to India. In such an emergency, unexpected death of my grandfather, and in the hustle of getting an emergency visa, tickets, my mother still got the opportunity to see her father’s funeral. This would be the most memorable moment of my life I would keep with me. I could not be more grateful to Facebook, which allowed us to reconnect with my family in India and support them emotionally just with one call through our social media accounts. So would you now want to reactivate your Facebook accounts to reconnect with your family and friends all over the world as you never know when would be the last day you will be seeing them?

MY E-COMMERCE WEB PAGE ON FACEBOOK

In today’s modern world, Facebook and Twitter are the main hubs for promoting your small businesses online. As said in the article “Twitter gives customers a chance to communicate directly and we gain product feedback,” It also states that one must engage rather than sell meaning a company has a chance to understand what their customers need through social media. Marketing through Twitter about what a customer wants engages the conversation about the products directly enhancing sales as well.

Another amazing marketing strategy I found was on Jeff Bullas Tweet. It mentions that the best strategy to create customer loyalty is by content delivery. Therefore by providing information about the products before aiming to sell the products, a customer would be confident to buy the product. A lot of customers prefer to learn about the brand more than the advertisements for the products. Using social media according to the website mentioned on Jeff’s tweet, the strategy of connecting with your niche market’s persona, your e-commerce builds a level of trust with its customers as well.

Following the trend of engaging conversation with the clients as well as delivering the content information, I also made a web page named Prabz Corner on Facebook in 2017 for my e-commerce of Sugar-Free Energy Drinks. I started asking questions from the niche market of university students about the preferences for flavors of Energy Drinks as well as feedback on the samples tried. I also used to post videos, pictures and engaged the customers’ involvement on Facebook through a campaign of “The Power of 5 Nutrilite”. The Power of 5 Nutrilite is a campaign I organized to raise donations of $10 minimum for supplying one month of food at least for one child of age 5 years or younger. I organized a sale at my backyard by distributing samples of my products like energy drinks, energy bars and published a short video clip on my Facebook page about the products and the campaign. Also by giving easy access to the website for donations on my webpage, I raised enough money to help 3 kids across the world have access to nutritious diet supply for one month. The result is shown in the picture below.

june 17

Donations collected for “My Power of Five Nutrilite” campaign

          

Another thing I noticed was through social media promotions on Facebook for my campaign, I saw a huge rise in post engagements just within an hour. On June 17, 2018, at 8:14 pm seen in the picture below, the post reach was 123. Within one hour, at 9:22 pm, the posts reach were 147 and it was only rising for the whole night. This difference can be seen in the pictures below.

103 to 123 in an hour

POSTS REACH 123 AT 8:14PM

123 to 147 in houir

POSTS REACH 147 AT 9:22PM

   

Isn’t Social Media a Great Resource to stay connected and grow financially?

Now you have seen how social media has helped me stay connected with my family across the world and I have no regrets that I could not see my Grandpa’s funeral in India too. Also, just by creating one web page, posting videos, promoting items, I enhanced the awareness of my campaign “The Power of 5 Nutrilite” as well. So, doesn’t it overlook the negative impact of cyberbullying if we all use it to our benefits? Isn’t it worth it to use social media then? Please share your experiences where social media would have impacted you positively?

I hope you all have a great summer exploring social media to your benefit just like I did.

BIBLIOGRAPHY

Card, Jon. “How should small businesses use social media?” Telegraph Group Limited 2019, 6 March 2019, https://www.telegraph.co.uk/connect/small-business/business-solutions/small-businesses-social-media-2019/.   Accessed 24 May 2019.

“Cyberbullying-linked suicides rising, study says”, CBC News, 20 October 2012, Web. 24 May 2019, https://www.cbc.ca/news/technology/cyberbullying-linked-suicides-rising-study-says-1.1213435.   Accessed 23 May 2019.

Dangi Jaymin, “6 Unique Approaches to eCommerce Content Marketing That Will Make You Re-Think Your Strategy”, Jeff Bullas Blog2018.
https://www.jeffbullas.com/ecommerce-content-marketing/

Wikimedia Foundation, Inc, “Victoria Day”, Wikipedia, the free encyclopedia, 20 May 2019 https://en.wikipedia.org/wiki/Victoria_Day