I will admit, before writing this blog post, I didn’t know much about TikTok. I knew that it was very popular with young people and that it may have something to do with music or videos.
Imagine my surprise when I heard Gary Vaynerchuk, an expert in social media and digital marketing, stating in one of his videos that TikTok was one of the most important tools today in social media. I decided to do a little investigating.
What is Tik Tok?
Owned by ByteDance, Tik Tok is a video-sharing social network app on iOS and Android, that allows users to create short videos. It reminds me of the now shutdown app, Vine.
Is TikTok just for young people?
While 41% of the platform users are between the age of 16 to 24 that was probably the intention from the start. Generation Z is expected to amount to 40% of all consumer market by 2020.
Parent company ByteDance probably understood this from the start and designed TikTok to suit.
However, this trend might be changing. Since September 2018, the usage of US adults has reached 14.3 million. This increase might be attributed to popular late-night show host Jimmy Fallon introducing a series of challenges hosted on the TikTok platform.
Why Tik Tok might be the next big thing?
Tik Tok was launched in the international market in September 2017 and by the first half of 2018 had an estimated 104 million downloads on Apple’s App Store.
The app continued its growth in 2019 with Tik Tok being the most installed app in Q1 of 2019.
Tik Tok now has over 500 million monthly active users that spend on average 46 minutes daily on the app.
While I am not 100% sure I understand the appeal of TikTok, after looking into the numbers, it is clear that is it not a platform to be ignored. I do plan on doing a bit more investigating in 2020.
Do you use TikTok and do you think it is a useful social media tool?