COM0014 – Blog #2 : Communication Styles


The art of communication is the primary goal for the Kindergarten children. The different methods of communication are used to make children more confident, more clear in explaining concepts and learn the best language of gestures. All of them are trained with the same techniques, but all children are not the same in communication. When we grow up as an individual, then recognize that not everyone has the same communication strength and style

In today’s world, people need effective communication skills. Over the years everyone develops their own natural Communication style. However, you must have come across people at workplace or at a party who eliminate misunderstandings in a relaxed and efficient way. Communicating effectively with people of diverse personalities is an art. In other words, people with good communication skills know their strengths and weakness in their natural style.

So, we need to find out what kind of communication styles our friends, colleagues and bosses have.

Thinker: Thinkers are detailed and task oriented people, they are focused to get the job done right. Thinkers are less assertive than a feeler and a doer. They communicate in a detailed way to make sure no mistakes are made and sometimes they lost in their world to make decisions from their head. Thinkers are calm, thorough, detailed, fact based, logical and analytical.

Expressor:  Expressor focus on creative ideas through their strong, colorful and expressive personality. Their style of communication is assertive and people oriented. They truly enjoy entertaining people and perceiving information through pictures, feelings and expressions. The expresor’s style is that people should feel free to express their opinions and articulate what they feel.

Director: A direct person is not afraid of building new relationships and meeting new people. They react to actions, energetic, fast and focused on results. For a director, learning is achieved by doing. Director frame the world the place of happenings and try to achieve good results.

People are the combination of all the three – Thinker, Expressor and Director, however we have notice emphasis are one over the other depending on the field of work or circumstances. When we are able to recognize various communication styles and adjust our approach, the life will be easier in the corporate world.


COM0014 – Blog #1:What I Did On My Vacation

The excitement of upcoming summer vacations was started from early Spring,  I was meeting my parents after two long years in New Delhi with my two boys. I booked the tickets for June 10th, gave the thrilling news to my parents. My father marked the date with highlighter on the page of the calendar hanging on his wall and my mother was spreading the details to my neighbors, cousins and friends.

In the meantime, my boys are grown to three and five and now they could talk, play and see their grandparents in actual not through the virtual images.  

Finally, the big day had come, the plane landed at the airport. We came out from exit gate, hugged my parents and sister with the tears of joy. Boys were sitting next to grandparents and I sat on the front seat along with my sister who was driving back home. We were sharing the joke of RJ on FM that I had a crush on RJ during the university days. I bought the VIP ticket of the concert where he would be comparing the show. He didn’t turn up and some other female had come.

In two years, the city has become more populated, new roads and flyovers were built and new high rise buildings is telling the story of changing India but  Delhi is an eternal city, like Rome. It is not only the capital of modern India, it has been the capital of many civilizations, and each left behind a trail of monuments.

A few days later there was an invitation from the neighborhood for a backyard party with neighbors which we used to meet every day. This party gave us time to share our stories, meeting aunties, uncles and relax with the dear ones. We made promises to keep in touch with social media and again be together.

Personally, I thought to take my sons with grandparents to old monuments and heritage sites of Delhi. First we went to Qutub Minar – which is the tallest brick minaret and an example of Indo- Islamic architecture. My sons were really amazed to see such a tall structure and had fun running around in the green park. Next destination was another iconic landmark, Humayun’s Tomb, emperor’s Tomb which is said to be the inspiration behind the Taj Mahal. I know they are too young to know the history, but the impression of huge old buildings are still with them.


During my visit I was lucky to attend my cousin’s wedding in another province. My sister and parents joined us in the long train journey. This was the first  train experience for my sons. They were running from one end to another of the compartment, sharing stories with co- passengers and enjoying moving scenes of fields, towns and animals.

The groom’s procession to the wedding place involves sitting on a white horse while we were following, wearing stunning Indian outfits and dancing on the beat of the Indian drum. It was a wonderful memory of ceremonies, typically involve a lot of dancing, exchanging gifts, photo shoots, religious rituals and feasting.


And finally, the day had come to back with memories of family and friends to live a life of warmth and love.


Mix of Traditional and Digital Marketing

Digital marketing and traditional marketing share the same goals to attract the customers and build the brand awareness in the market. Both are using different mediums for advertising: one focuses on the web and the other focuses on mass media like print, television, radio, boards and direct mail.

The right mix of digital and traditional marketing produces successful market results. Suppose your goal is to sell a certain number of products this month. You could start with a strategically placed television ad during a product you have in stock.In your spot, you would include a call to action that motivates viewers to visit your website, where they could schedule a demo, get a coupon, etc. By combining digital and traditional marketing, you put the right ad in front of the right people and give them a reason to visit both your website and your physical store. They complement each other to achieve the target goals.


Some businesses are new to digital marketing, here are some reasons to learn more about it and let it work with your traditional marketing to get the best possible results.

  1. Digital Marketing is more cost-effective than advertising in traditional media like television, radio, print media and boards
  2. Online is measurable – It’s not easy to know how many people watched the ad on Television or heard the radio spot or read your newspaper ad. But you can find out exactly how many times your digital marketing messages were displayed to local customers, how many times they were clicked, which web pages they visited after clicking and more
  3. A well-designed, regularly updated website with high quality content is one of the best local brand-building investment you can make. It will add value by giving your target audience the information they seek.
  4. With digital the potential for exposure is more – when the website content and digital ads appear on Google, bing and Yahoo plus social networks like Facebook, Twitter, Pinterest, etc. your message and brand can be seen by customers, stretching the effectiveness of the total marketing.
  5. A great website and comprehensive marketing program up and running, you’ll develop multiple opportunities to engage with your target audience. Traditional marketing works to build your brand and local market awareness, driving consumer to your website to continue the research process, ultimately leading to more sales every month.


COM0011 – Blog 6 # Online Learning Is On The Rise

I strongly believe that the future of education lies in the hands of online learning. According to a 2013 report by the Babson Survey Research Group, over 6.7 million postsecondary students were enrolled in at least one online class in 2011, compared to only 1.6 million in 2002, and higher education institution continue to refine and enhance their online curriculum. Colleges also have emphasized the creation of fully online degree programs, and 62 percent of the schools surveyed now award degrees entirely through distance education.

“Studying online means I can fit my studies to my life, rather than fitting my life around my studies.” “ Online learning, whether for a degree or as a short course, offers a flexible study option for people who can’t commit to full time study, or don’t have access to a nearby university.” “If you’ve been out of education for a long time, the thought of going “back to school” and fitting study into busy schedule, can be daunting. Life commitments mean that going into class every day is not always an option.” Increasingly, colleges and university students find themselves with other obligations beyond that of getting a degree. Jobs and family commitments make equal demands on their time. Having the option of taking online classes and studying on their own time is critically important.

Students need to determine if online learning is an option for them because not everyone does well with this type of study. Some questions that any potential online student should ask is whether or not they can learn independently; how organized they are with their time; whether or not they can learn independently; how organized they are with their time; whether they are computer savvy; their level of reading comprehension; and if they have at least ten hours a week to devote to each course.

Many make the mistake of assuming that an online class will be easier than one take in traditional classroom. Often online instructors assign more reading materials than required in a regular classroom to ensure that students are engaged. Motivation is key to an online student’s success as is his ability to reach out to both instructors and fellow students using software such as Blackboard.

Finally, lifelong learning must now be part of everyone’s career plans. In today’s job market, taking online courses help workers remain competitive and they don’t need to take time off from their job to do this.




COM0011- Blog#5- Social Media Helps People

When any crisis or tragedy happen on any part of the world, social media erupted to respond and help people as best as they could. At the time of tragedy, some are sharing informational tweets and other are involved sharing phone numbers, addresses of local blood banks where they could donate and opening doors for shelter.

On a more individual level, many used social media to connect with loved ones and consoled one another and shared inspiring words to help with the coping process. We saw incredible stories emerge from earthquakes, tsunamis, Hurricanes and bomb blasts. The use and positive impact of social media is growing with each disaster.

Social media has become a catalyst for campaigns and charitable donations. From a grassroots effort by redditors to raise over $80,000 for an orphanage in Kenya, to the over $200,00 college fund raised for a 9-year-old named Caine after inspiring video of him working hard on a homemade arcade went viral.

When a redditor with hearing loss lost her job and was forced to dip into money she was saving to buy a hearing aid, she took to the web forum to vent her frustrations, Reading about her difficult situation, another redditor stepped in and purchased her the hearing aid, quickly improving her quality of life and motivating her to go back to school. These two people have never met or interacted without the connections that social web provide.105457de-54d6-42f7-a316-456219e304a7

On the same vein of opening up new communication channels, social media has become a tool for finding and reuniting lost loved ones. Las Vegas realtor Jim Snyder helped a 74-year-old homeless man find and talk to his daughter by using both Facebook and Skype. After seeing her in a YouTube video, Anais Bordier was able to finally contact her long lost identical twins.

We can all agree ( and data tell us) that social media is a great tool for sharing funny videos, inspirational clips and positive campaigns. We as a online community approve and appreciate positive thoughts and love to share them. Social networks are the hub of inspirational quotes, personal recoveries and positive stories that help you get through a difficult days a little easier.


COM0011: Blog Post # 4 – Social Media Growth Driven By Smartphone

In today’s world people continually adapt new ways of digital communication through computers that everyone carried with them all the time. “Most people of the world knew exactly what was happening, almost as soon as it happened. The vehicles for these communications were called smartphones and the information was spread through what they called social media.”

The recent comScore report revealed that social media consumption on-the-go has become more than just necessary for most people. Smartphones are the preferred device for users in the U.S.,Canada and the United Kingdom. Mobile devices account for 76% of all time spent on social media in the U.S., with both Canada and the U.K showing 70%

Row of five friends using cellular phones smilingThe report also noted that the average 18-44 year-old smartphone social networking user spends in excess of 25 hours per month consuming social content on that device, while the numbers are considerably lower for those of age 45 plus.

Adults represents an important share of the internet market, the epidemic spread of smartphones among teenage population has put his target audience pretty high on the list of marketing aims. Social media and teens go hand in hand, since it is possible to be online all day long via smartphone, it is no wonder that teenagers exploit this as much as they can. On public buses, in the parks and even during their school classes teenagers write statuses on social networks and post photos. Also, the arrival of the selfie and its connection with social networks has added to the overall craze that follows the smartphone access to Facebook, Twitter, Instagram, Pinterest and other features. Today people aged 13-19 represent the most vital group of social networking participants through gadgets.

With all these new communication trends, it seems that conversations will never stop. Although the use of the SMS service and the development of chat options were the beginning of such a string of events, the option of 24/7 online presence on social groups can actually lead to perpetual conversations. Also, performances of smartphones are being improved as we that we could get a new mobile phone in a shorter period of time and also access the internet at even faster pace. 

However, being available all the time could be pretty stressful. It would really be wise to leave the phone aside at least for an hour or two every day, to give your brain a time to rest.

COM0011: blog # 3 – Facebook Users’ Aim To Make Friends Jealous


“Facebook is always been about helping people to make connections” “Each person who joins makes Facebook better by adding a presence to the site that friends and family can connect with and feel closer to” As of today, billions of people are using Facebook to stay connected and updated on what’s happening around them and share with the people in their lives. Facebook is the convenient way to be connected with your loved ones no matter how far they are from us.

I was feeling sad after reading an article in the newspaper that ‘Facebook Users Aim To Make Friends Jealous.’ Facebook is almost doing exactly the opposite of what it set out to. A new study finds that there’s another element to social media’s growing list of negative effects: A “spiral” of envy that develops when you see your Facebook friends excelling or enjoying life in ways that you aren’t. These feeling of jealousy or envy have to do with the comparisons that we implicitly make between ourselves and our friends.


Another  survey was carried out by a smartphone maker and covered 4,004 people between the ages of 16 and 54 across the UK, Spain, France and Italy.Over two thirds of the participants post images to their profiles to make it look like they are more adventurous than they really are, the survey found. About 75 per cent of the participants in UK admitted that they judge their peers based on what they see on Facebook, Instagram or Snap chat, ‘’ reported.

Of the 1,000 participants in UK that took part, 52 per cent said that they posted pictures of items and possessions “purely to make their friends and families jealous.” “With images being shared in an instant we now demand to know what our friends are wearing, or what celebs are buying, as soon as they have the item in their hand,” said Jo Hemmings, a behavioural psychologist. “When it comes to why we feel a desire to share our public displays of possessions, it’s all about impression management,” she said.


Young woman using a laptop computer looking concerned and worried

Being jealous of Facebook friends, leads to depression. Paying too much attention to your Facebook friends’ updates could be bad for your mental health, according to the study. “We found that if Facebook users experience envy of the activities and lifestyles of their friends on Facebook, they are much more likely to report feelings of depression,” study co-author Dr. Margaret Duffy, a University of Missouri journalism professor, said in a press release. “Facebook can be a very positive resource for many people, but if it is used as a way to size up one’s own accomplishments against others, it can have a negative effect. “


“Users should be self-aware that positive self-presentation is an important motivation in using social media, so it is to be expected that many users would only post positive things about themselves,” study co-author Edson Tandoc said in a press release. “This self-awareness, hopefully, can lessen feelings of envy.”



COM0011 – Blog Post # 2 Why We Post, Share, Like And Comment

The Metro newspaper conducted a very interesting poll, when 1.49 billion Facebook users lost service for a few minutes. Mass panic quickly followed. They asked their readers if they’re hooked on the social web and what they would miss if their favorite sites and apps went down for good. This is an important question for everyone, connected to the social media world and you and I are the part of it.

How much time do we spend on social networking ? I spend almost an hour before going sleep on social media, and that’s my cup of coffee to relax, share and interact with the friends or relatives living in different parts of the world. That’s my daily routine, at home or I’m travelling.

The scientist had investigated — The average user logs 1.72 hours per day  on social media sites, which represents about 28 percent of all online activities and the age group between 15 and 18 spend at least 3 hours per day on Facebook, Twitter and Instagram. 18 percent of social media users can’t go a few hours without checking Facebook, and 28 percent of iPhone users check their twitter feed before getting up in the morning.

media addiction jpg

There is no formal medical report of social media as a disease or disorder. A social media addict considered to be someone with an irresistible urge to use social media beyond the limits and hard to resist. And, there’s actually a scientific reason for Facebook addiction, Instagram insanity and twitter mania. “The social nature of our brains is biologically based,” said Matthew Lieberman, PhD, a UCLA professor in psychology and behavioral science, when we need a mental break from work, that’s our brains craving for social interaction. The brain structure responsible for making us see the world through a social lens. When this part of your brain is activated, you’re more perspective of other people and can make faster judgement about what emotions they may be feeling–about 10 percent faster.

Alone time is getting us to see the world socially in terms of other people’s thoughts, feelings, and goals, Lieberman said, “That indicates it is important; the brain doesn’t just turn systems on. We walk around with our brain trying to reset itself to start thinking about other minds.”

Teenagers using cellphones

But you do have to be careful, as becoming emotionally dependent on a social media and technology is a very real possibility. (In fact, Cell Phone Addiction May Be a Legit Thing.) If you notice you are spending too much time on Facebook or another site, or it is interfering with the rest of your life, here  are some tips — Admit you have a problem. Do not deny the problem. Figure out exactly how much time you are spending on social site. Turn off notifications and set aside a fixed time each day to check Facebook, and stick with this schedule.

So the next time you’re tempted to check Facebook one more time, don’t feel so guilty—that social break might be exactly what your mind needs.



COM0011 – Social Media Helping Elderly



I was  waiting for my daughter to come out from the ballet dance class, a group of elderly women who had finished their fitness class were sharing their Skype talks, “ My three-year-old grandson keeps telling the stories of action heroes, showing his coloring books and goes on talking”. “ My daughter had a six month old daughter, I had not met her yet but everyday my daughter showing baby’s adorable face and activities”. It was an exciting and engaging group discussion among the elderly , I decided to be the part of their discussion.

Furthermore, I personally feel that social media is not only meant for teenagers, youths, professional or for business, but social media is playing a key role in supporting seniors’ quality of  life. Survey after survey reflect that more and more elderly groups are participating in social media. Figures from the statistics shows that the number of over 65 who use the internet increased from 9% in 2006 to 37% in 2013.

Are your grandparents using online social networking or participating through Facebook, twitter, email, YouTube or Skype? It is our duty to give training to our elders to use the social media for the fun and health benefits. Training improves cognitive capacity, increases the sense of self competence and could have a good impact on overall mental and physical health. Thomas Morton, of the university of Exeter’s psychology department who led the project in the UK  said,“Human beings are social animals, and it’s no surprise that we tend to do better when we have the capacity to connect with others and what can be surprising isCOM0011 how important social connections are to cognitive and physical health.


My grandparents are using Facebook to get in touch with their relatives, old friends and see pictures of the family members and grandchildren. My father always post pictures of family trip, festivals, birthdays or special celebration for my grandparents. Social media is an exceptional medium to keep in touch especially, for elders. Social media tools helping elderly to read the subject of their interest  or they can access the health related information from home.However,seniors are reading e-books and taking courses online.My grandparents watch old movies and TV shows to remember their college time.