The Transcendence of Marketing from MadMen

Photo by Immortal Shots from Pexels

The days of print, television and radio advertising aren’t over entirely-but they have dwindled in importance to product marketers looking to capture an audience’s attention. Big companies that have an established following over the last hundred years, are not going to establish a Facebook page, for instance, that is unrecognisable to customers.

As a sales veteran, I am learning to transition my insight into the advertising medium on which we depend more and more, of-course the internet.

Photo by Markus Spiske from Pexels

As the age of 50 draws nearer for me, I am looking forward to being to bring my years of sales experience to the table, brightened by a certificate in Social Media Management and take my career in a whole new direction. Whether I use it for my own business, am contracted for SMM or contribute to a larger company, I find that I have a knack for seeing trends and forecasting. I have had many business ideas over the years, and have seen them all brought to fruition by someone else who had a similar idea. So, I’m ready to take a chance on myself.

I am particularly interested in the “rag trade” and how fashion will cope as the world’s dumps become more clogged with clothing. Consignment will certainly play a greater role in future fashion shopping but what happens when you just can’t find something to fit or that is in good enough condition for that interview, special occasion etc.?

As I continue along in this course, you will see a “green” thread in my topic and business selections. Last course, I sang the praises of the Tushy Portable Bidet and am very interested in the business strategy of Miki Aggrawal, the CEO. So much so that I’ve bought her book.

Be sure to tell me if you think I’m crazy!

Me and “Jack” from Another Chance Wildlife Rescue for whom I officially foster

Being Less of a Twitter Twit A.K.A How I’m Learning To UseTwitter(ThePhyllosaurus@phyllis36036112 )

Alright folks, its confession time. I seem to be useless as comprehending Twitter. The question is: “Does that make me a Twit?”

I thought for my final blog it would be appropriate to tackle this; my personal social media void. As part of my interactive lesson, I’m asking all of you who have a twitter account to please add me as per the information in my title! When you haven’t many followers, its very hard to learn twitter interaction

Basics of Twitter for Myself and those of you in the same Boat

“Whenever a user adds a hashtag to their post, it’s able to be indexed by Twitter and becomes searchable or discoverable by other users. Once someone clicks on that hashtag, they’ll be brought to a page that aggregates all of the posts with the same hashtags, in real-time.”

Jackson, Dominique. “How To Find Popular Twitter Hashtags”

I’m going to try and write that from memory–“whenever a user adds a hashtag to their post, its able to be indexed by Twitter, and becomes searchable or discoverable by OTHER users….” So that means, if someone uses my hashtags on Twitter, they will find my post right? RIGHT? Oh dear, I’m having a panic attack.

Perhaps the best way to test this is to actually, post this blog on my twitter feed. Stay tuned.

But how does one create a “branded hashtag?” Does that mean it belongs to you exclusively like #justdoit for Nike?

Hashtag Basics by Dominique Jackson

Here are a few quick rules for how to use hashtags:

  • If you’re using hashtags for their intended purpose (categorization and discovery), don’t string too many words together with a single hashtag – this makes it less readable and harder to find.
  • On most networks, if you use a hashtag on a public account, anyone who does a search for that hashtag can find your post.
  • Don’t #spam #with #hashtags. Avoid over-tagging a single post or adding them to every word.
  • Use hashtags only on Tweets relevant to the topic. Trying to get attention by using a mismatch between the content of your Tweet and hashtag looks inauthentic and will cause most readers looking for real info on that topic to dismiss your post or even avoid your account.
Courtesy of Rawpixel at

All of these things are important to me and my idea of an ethical fashion brand and business. Because someone pays a price for the cheap clothing we buy, though we don’t see them in front of us at the cashier. The Phyllosaurus brand is about consumption with a conscious. Of-course the most conscientious fashion is recycled. But we can’t always find what we are looking for in the aisles of Goodwill.

And so good classmates I appeal to you: HELP THE PHYLLOSAURUS, a dinosaur trying to thwart extinction, learn to use Twitter.

Do you use Twitter for your own business, or just for pleasure? If for business have you seen measurable results?




Jackson, Dominique. “How to Find Popular Twitter Hashtags”

Job Hunting and Social Media or “Why LinkedIn Depresses Me” for COMM0011

We’ve all been there. Job Hunting. Looking through vast amounts of postings online on every site possible: Workopolis, IndeedJobs, and LinkedIn and…and…

As a corporate professional who works in the pharmaceutical industry, there might as well be only one professional networking and job search database, and LinkedIn is IT.

“It’s the worst of social media, combined with the worst of corporate culture, combined with the worst of website design. I hate it, but I have to also pretend to love it for my own work and to communicate with my industry.”

Hunt, Elle (2017) “LinkedIn is the worst of Social Media. Should I delete my Account?”

LinkedIn rates your profile against people in similar industries just to make you feel worse. And that’s coming from “an allstar” according to their rating of my profile. You get points for having all the various fields filled in such as a summary, a complete job history with listed accomplishments and unfortunately, your current job status. Recruiters with whom I’ve worked have always said that a job hunter is a more favourable prospect to companies if they are currently employed. As a mostly contract employed person on LinkedIn, I am lowered in my status as an “all star” the minute I enter an end date to a job without adding a new one.

To use Seinfeld terminology, LinkedIn feels a little like the Bizarro Facebook, where instead of births and engagements people publicise their “microactions” and “thought leadership”…LinkedIn is that kind of place – “a wasteland of endless management consultants congratulating each other”, to quote one correspondent.” (Hunt, 2017)

A wasteland of endless management consultants…that’s harsh. Sadly also true. But I will say that LinkedIn does get me many profile hits and tells me from where they’ve come. Recruiters are all over LinkedIn and I have had the success of being contacted by many (only to be contacted never again.) On occasion I have had interviews won through LinkedIn, but I have to say, in the end, the productive work contacts, the people for whom I’ve already worked, are the best resource for what’s happening in the market.(That’s old-fashioned networking, really.)

Have you used LinkedIn in your job search? What are your thoughts? What is your favourite employment search database? Do you have a job for me?

SomeonePleaseNoticeMe https://bit.ly32kbfR6 #phyllosaurusneedsajob

PharmaWeeniesOnLinkedIn https://bit.ly43hbT4


Hunt, Elle. 2017. “LinkedIn is the worst of social media. Should I delete my account?

Social Media Disasters And How to Avoid

It’s very intriguing to me; what works in Social Media and what fails? “What works?” pertaining to audience views, approval index and ultimately, increased revenue. “What Fails?” pertaining to missteps, missed predictions, and bad planning, ultimately creating a short-fall in revenue. I mean, how do Social Media Marketers get a good idea of what WILL work without breaking the bank for AC Nielsen data or similar market data?

Every year, brands make huge mistakes on social media, mistakes that either lead to a few chuckles at their expense, considerable consequences and anything in between.

Bullock, Lilach. 2018. “The Biggest Social Media Fails of 2018.”

At the end of her article she has this basic advice:

  • To start with, don’t make offensive jokes!
  • Create clear social media posting guidelines that state very clearly, using examples, what is acceptable and what isn’t on your company social media accounts
  • Create a social media workflow that requires interns/junior associates/etc. go through an editing process and get approval from their manager before posting an update (Bullock, 2018)

“Don’t make offensive jokes!”? You’d think this was a no-brainer.

Photo by Podolux

Furthermore, in an article posted later in the year, Bullock explains:  “That said, there are many social media mistakes that we see time and time again: strategic errors that leave leads on the table and opportunities unexplored.” (Bullock, Dec. 2018). It’s not just a matter then, of refraining from offensive jokes and comments. Clearly everything I’ve read thus far online suggests that far more decision making, planning and implementation determines whether or not a social media strategy fails or succeeds. In short Bullock says that these are the following 5 Major Social Media Marketing Mistakes:

  • You’re not listening to your audience
  • You don’t have a clear objective
  • You’re not Optimizing for Each Social Network
  • You’re stretching yourself too thin
  • You’re not offering real value

It’s early days in my social media marketing education, but I do hope I won’t make any of these mistakes should the opportunity present.

If you are already working in the business, can you tell me about a campaign that didn’t work out for a client as they hoped? What did you learn?


Bullock, Lilach. (Nov. 2018) “The Biggest Social Media Fails of 2018.”

Bullock, Lilach. (Dec. 2018) “5 Social Media Marketing Mistakes and How to Overcome Them.”



Death of a Salesman and other Dinosaurs, in other words why I’m here.

Death of a Salesman and other Dinosaurs, in other words why I’m here.

Dustin Hoffman as Willy Loman in the 1985 Film “Death of a Salesman”

Oh Social Media. How I love/hate thee! One moment you’re seducing me with advertisements for straighter teeth, sapping my time with pictures of friends on vacation, and allowing me to creep my ex through their social media accounts. The next you’re befuddling me, making me feel like a dinosaur, and causing the extinction of my 20 year career. You are such a drama queen social media!

But sales, as a discipline, is growing and is beginning to increase in stature. We are morphing it into something more palatable to the increasingly sophisticated buyers we have become.”

Bianchi, Claudine. 2015. “Death of the Salesman? And What Would That Mean for Marketers?”

For the past five years, I’ve had a tough road on the career path. Big companies, like the pharmaceutical giants I have worked for in the past, are slashing their salesforce. The reasons are many and varied but boil down to this mainly: Why equip a group of humans with expensive cards, computers and phones to deliver a marketing message to a healthcare professional, when so many platforms can engage said healthcare professional in much more efficient way?

Why indeed.

Last friday yet another work contract for me ended. The market is becoming flooded with third party companies that cater to the pharmaceutical biz by supplying sales professionals for short and long-term programs or initiatives at a fraction of the cost, and no guarantee of full-time work.

Do you see drug prices decreasing?

But enough about my past life. Let’s talk about “the now.” I am here to learn how to survive. I have seen the light! And within its warm, happy glow is me working for myself in my own business creating content and helping others manage their social media platforms.

Columnist Claudine Bianchi sees a blurring of marketing and sales as engagement becomes a priority.

Ms. Bianchi in her article sees that engagement of consumers is still a key fundamental to closing a sale. Formerly, it was my job.

The buyer’s journey is entirely different since online purchasing was made possible. Here is her take on “The Buyers Journey.”

The New Buyer's Journey
Bianchi, Claudine. 2015. “Death of the Salesman? And What Would That Mean for Marketers?”

She says “sales has to understand the customer— their business, their pain points, their motivations for purchasing in the first place. Sales becomes an enabler of engagement, managing the conversation but not the journey.” (Bianchi, 2015).

I agree wholeheartedly, and I see styles changing in the face-to-face world of sales. Health Care Practitioners have either already bought into, or rejected my product based on what they’ve learned online. I essentially manage the literal conversation in a doctor’s office. Wish me luck on an entirely new mode!

How the hell did I get here?