Someone posted a quote on Twitter today that said “Marketing is no longer about the stuff that you make, but about the stories you tell. – Seth Godin” This struck me because of what we have learned throughout the past few weeks in this course. The way that we plan our social media strategy, select SEO keywords, and create website content defines your story. We’ve seen that social media is more about building relationships with audiences rather than throwing information at them. It’s no longer purely about your product/service, but about how that becomes part of a lifestyle. People connect to stories because it is something they can relate to.
Klout posted an interesting article, How to Craft, Shape, and Share Your Story on Social Media. They make another valid point: “Each bio, post, re-share, favorite and like each help paint a clearer picture of who you are offline, and ultimately, why your audience should care about what you have to say.” By developing a strong biography, consistent and unique voice, strategically sharing content, and knowing your audience, you shape your own story.
As our class draws to a close, I find that the biggest lesson that’s stuck with me is defining your story. When you know what you stand for, you can begin to develop a strategy that supports and allows your connections to grow.