COM0014 – Blog #3: Target Audiences

The National Hockey League isn’t one of the more popular sports leagues in the world, but it is a big deal in Canada. I took some time to do research on NHL fans and found a few interesting statistics. The average age of people who watched hockey in 2016 is 49, which has increased from 33 in 2000 (Notte, 2016). 69% of NHL fans are male (Thompson, 2014) and 68% have attended college (Nesi, 2011). They also have the highest income of all the professional sports fans with one third of them making more than $100,000 (Thompson, 2014).

Since the average age of NHL viewers is 49 years old, I think it would be best to communicate with them over Twitter. 25% of Twitter users are aged 30-49, and 24% of all male internet users use Twitter (Aslam, 2018). With Facebook and Twitter being the top two social networking sites for NHL teams and their fans to interact, it makes the most sense for me to communicate with them on these two sites. There are always conversations on Twitter about the NHL that can be added on to.

In 2016 the NHL asked fans to take a video of their favourite playoff moments and post them with the hashtag #MyPlayoffsMoment. This was a successful campaign because it made fans feel as though they were getting their 15 minutes of fame with every retweet and like. It was also easy for the fans to do because most people have cellphones nowadays. Even now you can go onto the NHL’s website and find all the videos posted by the fans from this campaign.

Playoffs

If you can find any NHL campaigns you like, paste the link in the comments as I would love to take a look!

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COM0014 – Blog #2: Storytelling and Communication Styles

Do not bury the lead. That’s the most important piece of information I learned this week. Growing up I was always taught to mention everything you’ll be talking about in the first paragraph but it was never referred to as “burying the lead”. Putting it in these words really puts into perspective how important the first paragraph is. It’s the hook that grabs the readers and keeps them reading for the rest of the post. Another important piece of information is to begin with the end in mind. What journey do you want to bring your audience on? It’s important to keep that in mind when you start your post.

As boring as people find grammar and spelling, it’s paramount to every post. People don’t want to read a blog post full of spelling mistakes and comma splices. Make sure everything written is edited by another set of eyes in order to catch the mistakes that may have been missed. You aren’t texting your friend about what your plans are for the weekend, so make sure your spelling and grammar are edited properly.

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Since I talked about a few aspects of blogs that I think are important, I want to know what you guys think are the most important parts of a blog post! It can be anything at all so don’t hold back.

COM0014 – Blog #1: What I Did on My Vacation

The summer of 2017 started out as a mystery to me. I didn’t have any definite plans, but I had a surplus of bold ideas that are never carried out. That’s when my girlfriend decided to mention her family owns a cottage right off of the Madawaska River. We’ve been dating for 3 years and there was never a peep about a family cottage! It was decided we would head up for Canada’s 150th.

The cottage hadn’t been used in years so we received warning that it may be run down. So like everybody does when they go to check out a run-down cottage, we gathered 9 friends to come with us. When the first weekend in July came along we all packed our things and made the 2.5 hour trek. Upon arrival we noticed the TLC that would be needed to make this cottage a…cottage? I don’t have a picture of the cottage before we cleaned it up, but below I included my best depiction of the state it was in.

Cottage Messy

After two push lawn mowers, one ride-on mower, two whipper snippers, one chainsaw, and one fire pit, the cottage was presentable (from the outside).

Cottage cleaned up

The inside of the cottage was a different story. There were so many knick knacks that your grandma’s house would be put to shame. The floors needed new supports in the basement, but the stairs to the basement needed to be repaired. Those jobs were a little out of my league so we found somebody else to deal with it.

The rest of the weekend is when things got interesting. There was torrential rain so we were stuck inside to wallow in our unified misery. That’s when someone came up with a great idea. Since the cottage is on such a steep hill, we made a giant slip’n’slide with all the tarps we brought. A quick drive to the closest convenience store for soap, and we were in business.

Slip'N'Slipe

It was nice to know that in the end, the hard work paid off!

I want to know what you got up to for Canada’s 150th birthday? It was a big day for Canada so I hope you guys did something exciting!

A New Beginning

Hi everyone, I just wanted to use my first blog post to let you know what I’ll be talking about over the course of the next few months. If you’ve read the ‘about me’ section on my profile then you’ll see that I said I will be talking about various things in the NHL, and current events happening around the world. More specifically, I will be focusing on the social media account of the newest team in the NHL: the Las Vegas Golden Knights. As for the current events, I hope to focus on how social media impacts what is happening.

nhl-logo

The Las Vegas Golden Knights joined the NHL as the 31st team. They have yet to play a regular season game and they already have 169,000 followers on Twitter. I plan to focus on the Golden Knights specifically because they are the newest team, so they are the closest comparison to starting from the bottom and building their way up. I will be taking a look at how they interact with their fans as well as other NHL teams. I’m hoping to learn a few things along the way and to share them here.

Social Network Social Media People Meeting Communication Concept

Staying up to date with current events is always good to do. It doesn’t matter what your profession is, because there is always something in the world that can affect it. Since I am enrolled in a social media course, I figure it makes sense to focus on the impact of social media on these events.

I hope this gives you a clear idea of what I plan on talking about for the next few months. If you have any questions or concerns, leave a comment and I will get back to you as soon as I can.

Thanks for reading!

Twitter Here is an update on what I’ll be discussing in my blog over the next few months. #NHL #News http://bit.ly/2x1itVG

facebook Here is an update on what I’ll be discussing in my blog over the next few months. #NHL #News http://bit.ly/2x1itVG

Use Your Imagination

Turn your TV off. Now go pick up that book you’ve been meaning to read for the last 10 months.

A year ago I bought a book by Bernard Cornwell called THE LAST KINGDOM. I had read some other books of his in the past, but never looked more into his work. So, I bought the book, read a few chapters, and put it down where it collected dust for the next year. It’s not that it wasn’t a good book, I just felt too busy and would prefer to shut my brain off and stare at a TV in my spare time rather than read a book.

the last kingdom

Photo Credits: The Works

Two months ago I saw the book laying on my desk and decided to give it another go. Since then I have read the first 5 books in the 9 book series. Here’s the catch, there is a remake of the series on Netflix. But what I’ve learned is that books are almost always better than the movies/TV shows.

After reading the first few books I actually tried to watch the TV show on Netflix. I struggled to get through the first episode then quit entirely 5 minutes into the second one. The TV show misses big events in the books, it changes character’s names, and the actors look nothing like the descriptions in the books. This is when I realized that my imagination is what makes me love the books.

tv

Photo Credits: IMDb

Books keep our imagination alive as we grow up. We go from playing with action figures or dolls, to sitting down and reading a good book. Both of these activities allow you to use your brain and picture things for yourself. It’s a nice change from having a screen do everything for you. If you don’t believe me then turn your TV off, go pick up a book and try it for yourself.

imagination

Photo Credits: International Business Times AU

Do you think books or movies/TV shows are better? Or maybe you think each have their own strengths and weaknesses. Either way let me know what you think about the topic.

Thanks for reading!

-Nathan

facebook.png Do you prefer reading a book, or watching TV? Let me know on my latest blog about the topic! http://bit.ly/2sEpWYm

Twitter.jpg Are you a #BookLover or a #ScreenStarer? Let me know on my latest blog about the topic! http://bit.ly/2sEpWYm

Concussions and the NHL

Crosby

Photo Credits: National Post

That’s right, it’s the age old discussion of concussions and what the NHL has done to prevent them. The best player in the NHL has already had 4 concussions in his 10-year NHL career. It makes you wonder “What is the NHL doing to prevent these from happening?”. Well I’ll tell you what they’re doing.

The Spotter

They have recently added a spotter for each NHL game being played. If a player looks like they’ve hit their head, then the spotter will send a message to the team to get him checked out. Not all NHL players are happy with them. NHL players are professional athletes who know their bodies and want to be in every game. If the amount of concussions is going to be brought down, then it is in everybody’s best interest to listen to the spotter.

connor-mcdavid-falls

Photo Credits: TSN

The “Quiet Room”

In 2011 the NHL introduced the “quiet room” protocol. It was brought in for when a player hits his head, then he has a distraction free zone to go to. It also gives the team physician a more appropriate place to examine the player. In this article by Ryan Dixon in The Hockey News, it says that originally players were to spend a minimum of 15 minutes in the “quiet room”, but Dr. Ruben Echemendia called it “a fallacy”. The “quiet room” is usually the trainer’s room or the coach’s room. The location needs to be somewhere free of distractions both for the player and the team physician. The player must then complete a baseline test to get back on the ice.

Ottawa Senators v Carolina Hurricanes

Photo Credits: WBSM

I could go on forever talking about the NHL and how it is trying to limit concussions. Right now they are facing a lawsuit from former NHL players because of how poorly concussions were diagnosed and treated in the past. The NHL is far from perfect when it comes to protecting its players, but people need to remember that it is a full-contact sport and players are going to get hurt. It’s just a matter of how the NHL deals with it.

I want to know what you think about these two policies the NHL has added to their concussion protocol. Do you agree with what they are doing? If not, then what do you think they should be doing.

 

Thanks for reading!

-Nathan Baglin

 

facebook Concussions are hitting the NHL by storm. Here’s two ways the NHL is trying to handle it! http://bit.ly/2sjUxKB

Twitter #Concussions are hitting the #NHL by storm. Here’s two ways the NHL is trying to handle it! http://bit.ly/2sjUxKB

 

The NHL and social media: A John Scott Story

NHL Social Media

Photo Credits: Sports Geek

In my last blog post I talked about the NHL and how social media is helping the game grow, and even compete with other sports. This time I wanted to talk about how social media has affected the NHL in a negative way, and nothing is as fresh as the infamous John Scott and the 2016 All-Star game.

John Scott face

Photo Credits: All About the Habs

For the NHL’s 2016 All-Star game they decided to let the fans have a say in what players would participate. The NHL let the fans know through their social media accounts that they could vote for any player in the NHL, and the players with the most votes would be able to attend. The highest voted player from each division would be the captain of that team.

Looking back on it now, maybe the NHL was a little too trusting in their fans to vote for who they wanted to be there. In comes big John Scott. Nothing more than a 6’8 enforcer known for moments like this. The fans loved the idea of him being there so much that he was voted captain of the Pacific division. The NHL didn’t like the idea as much as the fans, so he was traded from the Arizona Coyotes to the Montreal Canadiens. As soon as this happened he was then sent down to Montreal’s minor league team so he wasn’t in the NHL anymore. This was the NHL’s way of trying to deal with their own blunder. This caused a social media uproar of fans backing up Scott and his journey to the All-Star game. The NHL then came out and said they reviewed the “unique circumstance” and had decided to let him play. He ended up scoring 2 goals and was voted as the All-Star game MVP by fans on Twitter. The NHL has since implemented a new “John Scott rule” which says that players who are injured or in the minors cannot be voted in for the All-Star game.

scott-hero

Photo Credits: Brian Babineau/Getty Images

The NHL should have known what could happen and had a plan to avoid this. It would have been even better to avoid it entirely by having a strict set of rules for voting, or just giving the fans different players to pick from for each division. Once it was too late, instead of trying to get rid of the problem, the NHL should have embraced it like everybody else. They could have done special features on John Scott and his road to the All-Star game. Judging by Twitter, the fans would have loved anything to do with John Scott.

The NHL will remember John Scott as a goon who was only good for punching faces. To fans like myself, John Scott will be remembered by the 2016 NHL All-Star game and how heart-warming it was to be a part of his journey.

I leave you with one question:

How would you have handled the John Scott situation?

 

Thank you for reading!

-Nathan

 

 

facebook It’s been over a year since the 2016 John Scott All-Star game. Here’s a reminder of how the NHL mishandled the situation.

http://bit.ly/2sn7q3N

Twitter How did the #NHL mishandle the #JohnScott situation so poorly? Find out in my latest Blog post!

http://bit.ly/2sn7q3N

Is the NHL involved in a new take of David and Goliath?

 

NHL logos

Photo Credits: ESPN

Ever since the NHL was created in 1917 it has been evolving. Just like any other business it had to adapt to different eras and trends. The NHL is considered to have a smaller market when comparing them to other sports like the NBA or the NFL. Throughout the 100 years the NHL has been around they have been able to stay healthy focusing on their market. Now they have the chance to expand into new markets, as well as get real-time reactions from their currents ones. How can they do this? Well through social media of course.

Right now we are in the time of social media. Never before has there been something that connects consumers to companies instantly. Social media gives smaller companies a better chance against the ‘big guys’ (eg. NHL vs. NBA, NFL, MLB, etc). Companies not using it would be putting themselves at a disadvantage against their competitors. In David Garland’s article How the NHL Has Risen to the Top of Social Media By Being Entrepreneurial he makes a good comparison of the NHL being David and the ‘big guys’ being Goliath, but through their use of social media, the NHL stays relevant.

nhl-logo

Photo Credits: Google Images

It isn’t just specifically the NHL’s social media account. All of the NHL team’s accounts have created an environment for fans to interact with each other and the team. The teams will even have entertaining interactions with each other. Like when the Dallas Stars, Columbus Blue Jackets, and Philadelphia Flyers had this conversation. It’s interactions like these that make NHL fans love their teams even more.

nhl_social_pucks

Photo Credits: Google Images

The NHL has also started streaming live games through Twitter for anybody to watch. Yes, this gave people easy access to watch some hockey, but it also brought more traffic through the NHL’s twitter page.

Being interactive with your consumers can lead to real-time feedback as well as offering market research for your company. Whether you like it or not, this is the way all companies are moving. Social media is here, and its here to stay.

Thanks for taking the time to read.

– Nathan Baglin

 

Twitter Promotion:

Twitter.jpg David and Goliath is a classic tale, but how does the NHL get tangled up in it?

Is the NHL involved in a new take of David and Goliath?

Facebook Promotion:

facebook.png The NHL has always been underdogs compared to other sports, but where do they come out in this new tale of David and Goliath?

Is the NHL involved in a new take of David and Goliath?