The National Hockey League isn’t one of the more popular sports leagues in the world, but it is a big deal in Canada. I took some time to do research on NHL fans and found a few interesting statistics. The average age of people who watched hockey in 2016 is 49, which has increased from 33 in 2000 (Notte, 2016). 69% of NHL fans are male (Thompson, 2014) and 68% have attended college (Nesi, 2011). They also have the highest income of all the professional sports fans with one third of them making more than $100,000 (Thompson, 2014).
Since the average age of NHL viewers is 49 years old, I think it would be best to communicate with them over Twitter. 25% of Twitter users are aged 30-49, and 24% of all male internet users use Twitter (Aslam, 2018). With Facebook and Twitter being the top two social networking sites for NHL teams and their fans to interact, it makes the most sense for me to communicate with them on these two sites. There are always conversations on Twitter about the NHL that can be added on to.
In 2016 the NHL asked fans to take a video of their favourite playoff moments and post them with the hashtag #MyPlayoffsMoment. This was a successful campaign because it made fans feel as though they were getting their 15 minutes of fame with every retweet and like. It was also easy for the fans to do because most people have cellphones nowadays. Even now you can go onto the NHL’s website and find all the videos posted by the fans from this campaign.
If you can find any NHL campaigns you like, paste the link in the comments as I would love to take a look!