Da dummmmm; with a magical flourish and a stunning pose the show ends. The End.
Step number one – always start with the end in mind.
Could you go on a trip without knowing where you are going? Some people have a terrific sense of adventure. They are willing to chance their fate to a complete stranger. There are last minute deals you can buy, which promise trips of a life time at a fraction of the cost. But are they?
Step number two – ask a question to hook your readers.
A few years ago I read an interesting book on copywriting for advertising. The goal of the first paragraph is to get someone to read the second paragraph. Did my question get you to continue reading this paragraph?
Step number three – use steps to make your point.
As societies evolve, we are exposed to more information. Unfortunately, we don’t always have enough time to read that information. If you use short sentences and bullet points, then your reader can easily follow your story. Are you still following along?
Step number four – use active language.
Using the word steps sounds more appealing and will attract you to read this story more than if the headline read: “How to Get Five Marks in Four Easy Bullets”. Steps has a more forward and positive connotation. Bullets are shot from guns and can kill. Which do you think is more appropriate?
Bonus Step – Add Value by Giving More.
If I was able to get you to read all of my step points, then my story did its job. By reading just the step points you will understand the purpose of my story. If I was able to get you to also read ALL of the paragraphs, then I deserve extra marks, because my story held your attention until the end, which was really the point of this story. What do you think? Tell me and our readers. Write your opinion to this story in the comment section bellow. (Extra Bonus Points, because that was also a call to action)!