COM0011 Blog Post# 3 What 2014 has in-store for us.

SocialMediaMarketing

We are almost a quarter of the way through 2014 but does it feel any different from 2013? Have there been any game changers? Some would say yes and some would say no. In a blink of an eye change can happen. Scott Gerber – serial entrepreneur, author and TV commentator shared nine successful entrepreneurs’ predictions on 9 Ways Social Media Marketing Will Change in 2014.

So here it is, 9 Ways Social Media Marketing Will Change in 2014:

  1. Graphic software will rise.
  2. Social won’t be used for sales.
  3. Automation will explode.
  4. LinkedIn will become the most important publisher.
  5. Content will be bigger to stand out.
  6. Social will need to stand out.
  7. Social media campaign will have to be paid.
  8. Interactive content will trump static content.
  9. Google+ will merge into the social scene.

Take it or leave it, predictions are subjective but these cream of the crop professional provide some great insight in to what we can expect to happen with social media marketing in 2014. As a creative service and marketing profession, I find great value in these predictions. There are a lot of people in this world who have a lot to say about a lot of things and trying to filter out all that noise can be a challenge. Regardless of what predictions you agree with when it comes to marketing and social media for that matter, you always need to have your ear to the ground and work towards your own objectives and goals, not somebody else’s.

*Image source http://mashable.com/2014/01/27/social-media-marketing-2014/

COM0011 Blog Post#2 Bringing the World Together

With the Olympics now over, some of us may find a void in our day. Many people planned their day around making sure that they were connected to the games in one form or another to see the best of the best compete and cheer on the athletes. My connection was through Twitter. Minute to minute updates on the competition when I wasn’t able to watch.

The Olympics bring athletes, fans and supporters from around the world together and social media has connected us even more to the games with media, athletes, fans and supporters tweeting, Facebook updates and blogs. During the 2013 Sochi Winter Olympics we were able to follow the games in a whole new way through social media. We not only were able to stay up to date on the actual games but we were connected to the personal thoughts of athletes and those that were able to attend the games. We were able to see in to what the Olympic village was like and as so many of us that weren’t able to be at the Olympics, could vicariously live through those that were, spending hours on Instagram and Facebook looking at so many different views of what was going on in and around the games. All a glimpse in to the experience of the games in years past we may not have been able to connect so closely to.

Social media is continually opening the doors on how the world connects on so many different levels and will continue to do so. We may not always find the world in a positive light but we will see the world as it is.

hands%20on%20world

*Image source http://www.gsu.az/index.php?option=com_content&view=article&id=57&Itemid=68

COM0011 Blog Post# 1 Responding to Negative Coverage

Negativity and criticism, there is no escaping it. We all at some point or another have been subjected to negative comments and criticized. How did you handle it? It can say a lot about a person on how they react and handle negative comments and being criticized.

Dorothy Crenshaw COE and creative director of Crenshaw Communications, posted a blog, 8 pointer for responding to negative coverage. These pointers are all so logical and should be adapted as Social Media 101 but do we or will we come back them? I think that it is important to always come back to the basic. We can sometime lose our ground especially if we have been taken off guard by an unruly comment on Facebook or Twitter. It comes back to that ever so good advice…”Think before you speak.”

It doesn’t matter if you are hit on a personal level or organizational level, lingering situation or out of the blue, Dorothy’s pointers to responding are ones to live in the social media world and can make the difference in how quickly you return to business as usual.

Take Dorothy’s Advice:

  • Do respond.
  • But don’t dignify baseless rumors.
  • Let your advocates defend you.
  • Don’t overreact.
  • Ask for equal time.
  • Use objective facts and figures.
  • If you’re at fault, apologize.
  • Look for the opportunities.

not-overreacting

*image source from http://www.prdaily.eu/PRDailyEU/Articles/16003.aspx#

COM0015 – Blog Post #4 Out of the Box

JackInTheBoxToy

Maybe it has been me just coming out of the box…it wasn’t that long ago that I thought how could certain types of businesses or organizations use social media or at least effectively. This was all based on my personal perspective of social media and how I was using it personal, not professionally as a business tool. By changing my perspective, I am now seeing more businesses using social media effectively and successfully. It is more than just a tool to stay in touch with people, it is a tool to communicate with people and to provoke conversation.

Organizations are using social media in a way that I never took the time to think about. Cities and towns are using Twitter to communicate with their citizens sometime more quickly than the radio or television. Insurance organizations are using Facebook to provide regular installments of tips and case studies on how to avoid risk. And so many organizations are using LinkedIn to share industry expert information and connect with other industry professionals.

Blogs are another platform that I am discovering are used for more than for personal thoughts. I am discovering more businesses across all types of industries telling their story, their views and sharing industry expert information to their follows.

I’ve learned that I don’t think that anything should be unexpected in social media, it is continually morphing what may be unexpected today will be the norm tomorrow.

*Image source from http://www.turbosquid.com/3d-models/jack-box-toy-3d-model/781215

COM0015 – Blog Post #3 Professional Networking Now and In the Future

This is where I fall short. I don’t have a strategy for my networking on or offline. I go online, I read, I sometimes share articles and posts and then I’m done, very closed and one way. Offline is even less. I don’t like to admit it but I don’t make much of an effort to research events that I know I would love to attend and meet the industry professionals that I really want to connect with. This is where I have the opportunity to catch up and make up for lost time.

It is all too easy to hide behind time. There isn’t enough time for this, there isn’t enough time for that. And sometimes there just isn’t. But I am committing to making time now and going forward to concentrate more on sharing my thoughts and comments on articles and news. I need to be proactive in making myself more visible, I can’t sit in the corner anymore. And speaking of sitting in a corner, I might as well be in sitting in the corner if I am not attending events that will give me the opportunity to meet new people and industry professionals that I can gain so much and share what I have to offer too.

This is just the icing on the cake. You just never know who you are going to meet and where. Networking is more than putting yourself out there in typical networking forums on and offline. It is everywhere and I need to take advantage of every opportunity.

Monday-Mingle

*images from Twitter – An Ordinary Girl’s Travel Scrapbook

COM0015 – Blog Post #2 Strong&Weak

Now I may be bias because I work in the insurance industry and on a professional level follow a lot of insurance industry specific organizations. So the organizations that I found to have a solid social media strategy are Canadian Insurance Top Broker (CI Top Broker) and The Insurance Bureau of Canada(IBC). They are my go to for industry specific information and do a great job at getting that information out.

CITopBrokerCI Top Broker is continually talking about the hot topics in the insurance industry whether it has been published in their print or online magazine or in the news. Their Twitter feed and Facebook page are easy to keep up with and don’t flood them with posts. I am ultimately impressed with CI Top Broker because they are engaged with their followers, mentioning and re-tweeting posts.

IBC2IBC is focused on ensuring that their online platforms are used as an educational tool providing news, tips and statistics geared towards the not so insurance savvy person, information that makes sense. They continually ask questions to engage their viewers. Articles posted on their website are accompanied by social media icons, making it easy to share their quick and to the point articles.

I found it difficult to keep with the theme of insurance industry specific organizations. I did find a municipality that could use social media more effectively. The Region of Peel has a pretty robust website that is a great resource for what is going on in the region but by making the effort to transfer that information to their Twitter feed or Facebook, but aren’t using, they could potentially engage more citizens. They are missing out on staying in touch with their citizens.

We live in Canada and some would say that we have two seasons, winter and construction. The Region of Peel could use their Twitter feed to communicate to their citizens of road closures due to weather or construction as many other cities and regions are doing.

RegionofPeel

*images from Twitter – @CITopBroker, @InsuranceBureau, @TheRegionofPeel

COM0015 – Blog Post #1 Social Media Tools and Sources


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If you asked me what my favourite social media tool was a year ago or even six month ago I would have answered very differently. I am using social media in a very different way as I venture from personal use to professional use.

Pintrest. What girl wouldn’t love Pintrest? My first encounter with Pintrest was overwhelming to say the least, like a kid in a candy store. That quickly changed, as a graphic designer I just gained millions of mentors.

I have recently discovered Hootsuite and I am a big fan. I’ve been a bit of a scatter brains these days so being able to see the activity of Facebook and Twitter in one spot is my kind of thing. And  AutoSchedule is a great tool for getting the word out.

Google Alert and Twitter are news sources that I like and use the most. I set the parameters of what I am looking for and I customize to suite my personal and professional needs. There is so much noise out there, with Google Alerts and Twitter I get exactly what I want. Definitely helps with the scatter brains issue.

I’m learning that social media is more than keeping in touch with friends on Facebook, social media is being used by many different people, for many different reasons, in many different ways and I am finding out just how to make social media work for me.

*Image sourced from: http://www.customerparadigm.com/value-of-profitable-customers-on-magento/