Smarties are oblate spheroids with a minor axis of about 5 mm (0.2 in) and a major axis of about 15 mm (0.6 in).They come in eight colours: red, orange, yellow, green, blue, mauve, pink and brown, although the blue variety was temporarily replaced by a white variety in some countries, while an alternative natural colouring dye of the blue colour was being researched.- Wikipedia
We all remember a few years back when Smarties, A Nestle candy brand came out with the slogan “When you eat your Smarties do you eat the red ones last?”. We as consumers really knew there was no actual taste difference in the red ones. One other campaign, which ran for 2 weeks asked not to share them with a U.S. flag on the screen. Due to the Smarties Candy Corporation who produces Smarties (we know them as Rockets). Smarties are enjoyed mainly (pounds per capita) in the middle east and Europe.
Every year there are many “promo” lines released. Halloween ghost chocolates filled with Halloween coloured Smarties, Christmas chocolate tree balls filled with Smarties and for a short time Sundae Smarties are just a few. of the many they released. No one truly knows how many campaigns. First produced in 1937 there have campaigns that were worldwide,country-wide and as small as a community wide campaign.
Why do we consume them still to this day? That’s a personal question. With all the marketing and the uniformity of the pieces you will always have the same taste and smiles with every box/bag consumed.
Sadly all my red ones are gone! Until next time remember “Don’t share them”!