Everyday Instagram Hacks for any Business in 2021
The event/webinar I chose to participate in was a YouTube video created by HubSpot on Instagram Hacks for Businesses. I decided on this because Instagram is an extremely popular social media platform, but it is easy to get lost in the chaos of it all.
With COVID happening, going to an event in person was out of the question in my position so I did some research and found that videos such as this one and other ones that HubSpot has created and posted were a better alternative.
This video was both educational and made me laugh! The presenter Jamal Meneide was engaging and made you feel as if this was a face-to-face conversation. Interaction on YouTube videos is only done by sharing, liking and commenting. I left a comment and liked other comments that were shared on this video. When the final part of the video with relevant links is shared, it was fun because in the top right corner they shared a few bloopers from filming, it reminds me of mid or post-credit scenes in movies. It’s a creative way to make sure that your audience is with you to the end.
Jamal made many good points throughout the video, it was clear and concise without dragging. Jamal pointed out that when creating a bio for your Instagram page it is a good idea to add in keywords and hashtags. This will help people find you easier than it would be otherwise.
Jamal explained the difference between product, lifestyle and flat lay photos and how to keep your theme/concept consistent. This is a key part of becoming popular on Instagram, you should also engage with other pages that are relevant to your field. I will walk away with the idea of keeping every post in one colour palette and one filter, to keep things looking consistent.
Three quotes from this video stood out to me and I believe are something that should be remembered when posting on Instagram and other social media platforms.
“60% Original. 30% Shared. 10% Promo.”
“Social media content is a marathon, not a sprint.”
“Never buy likes or followers. They will never engage with your content.”
I will be watching other videos from HubSpot like this in the future because Jamal narrowed down the information and presented just what was the most important in a funny and creative way. Jamal and his information was made engaging and easy to watch, if more webinars or tutorials were made like this I believe more people would be willing to give them a try.