I am not a huge tv fan but If there is one show that I love to watch it’s Scandal. It keeps me on the edge of my seat and leaves me wanting more at the end of every episode. This past week I was watching Scandal and following live-tweets from their cast. What a great way to engage the audience and a huge checkmark for their marketing and promotion departments. I found myself tweeting answers to questions and live-tweeting to the cast about the show. I felt like I was watching it with a group of friends, but I was actually at home alone. So much fun!
A live-tweet, written “LT”, is the action of sending tweets (those short messages spread via Twitter) in order to comment on a live event. #Hashtag’s are almost always part of a live-tweet (a keyword starting with the # symbol, as in #livetweet). Normally it’s started by the users or audience to follow the tweets. Searching a specific hashtag in Twitter allows you to find every tweet using that particular #hashtag. Twitter has a Trending Topic page listing most used hashtags at a particular time.
I am not a huge Football fan but I am always interested in the SuperBowl half time performance. Of course I jumped on Twitter last night to see what people were #live-tweeting about. There was definitely some funny tweets about Katy Perry.
Even Twitter has a page dedicated to Live Tweeting. https://media.twitter.com/best-practice/tweet-in-the-moment.
Here’s what they they are saying about it. “There’s a real advantage to live-tweeting. For example, our research into live-tweeting by @MLB teams found it resulted in follower growth 1.6x the average and 1.9x as many Retweets. As an added benefit, your followers will come to appreciate your voice on Twitter and the outlook you have on world events — whether grave or whimsical.”
Live-tweeting has become a become a priority for the television industry. In the big picture of social television, Twitter activity has become a way to measure the real-time impact of television shows. Shows even post official hashtags on screen at the beginning of each show to encourage live-tweeting. What a fun and exciting way to use social media to promote television shows as well as engage the audience.
Do you have a Twitter account? If so, have you ever heard of live-tweeting or ever live-tweeted? If not, do it! Its so much fun!