COM0014- Blog 3: My Audience by Iliana Auverana

Films : what made them popular

I would like to write about the stories behind the movies, how movies are made, who are the best directors, why movies get awards and so on. There is such much to know about movies and so much information, and still one thing that intrigues me is why boring movies become classics or popular. The answer sometimes is innovation in the treatment of the topic, scenarios, narrative, etc. People in this group have probably some background in film making or film critic. My audience could also be university students, movie fans or and an older group having a deeper interest in movies than only as a pass time.

My audience is using IMbd, which is the Internet movie data base. This site has one of the biggest discussion boards on the Internet. I also found a Facebook and a Twitter club for movie lovers. There are many communities for film fans, and they live all over the world. I would do research on different search engines (Google Insights, Twitter Advance Search) and gather all the important information to understand my audience. My strategy would be to organize a campaign to find out about the interest that people have in the topic of movie innovation. I would try to understand how to treat certain subjects related to cultural sensitivities (idioms, customs, humour, images), gender, religion, etc.

Some examples of successful social media campaign are the following: The Hunger Games with the creation of digital interaction with characters and worlds, The Avengers with the Marvel movies and graphic novels published before the movie was released and Whimpy Kid with the creation of interaction with characters through Twitter, Facebook and Youtube again before the movie came out.

COM0014-Blog 2: Storytelling and Communication Styles – Iliana Auverana


This lesson about becoming a “Digital Storyteller” has been extremely useful. Before reading these notes, I believed that telling a story was all about having an interesting subject, being structured and making all the sentences fit together.

Now, I realize that the inverted pyramid writing concept is an excellent way of focusing on a purpose when we write. Having this idea in mind help writers build a story around one single idea, and the readers grasp the message as soon as they fix their eyes on the first lines of an article.

Communication styles

In all communications, it is important to be clear and concise, in order to get people interested and keep them reading until the end. Brian Clark explains the different levels of reading: elementary, inspectional, analytical and syntopical. We not only want people to absorb the information (analytical level) but we want them to get engaged by giving feedback and create new ideas from our content and share it (syntopical level).

Encouraging interaction with your audience

I tried to apply the principles I learned here to my job. I learned that the most important thing to encourage interaction is to obtain a clear idea of what we want from our audience:

– do we want then to leave comments to understand their needs, their problems, or the solutions they are looking for;

– do we want them to help us promote our products or services by sharing with others?;

We have to ask specific questions and have sharable content (useful, easy to read, interesting, human, controversial, original and current).

COM0014: Blog 1. My trip to a World Heritage site: Antigua, Guatemala

acamera to sort out 384Antigua, Guatemala

A few years ago, my sister emailed me saying that my best friend from university, Mariana, who I hadn’t seen for 15 years, contacted her through Skype and wanted to reconnect with me. Last time I had a conversation with Mariana, she was leaving our Native country for political reasons. I was happy to find out that after so many years without news from each other, she still considered me amongst her best friends.

As expected, I received a call from Mariana that night. We talked for hours to catch up on our life stories. I learned that she had been living in different Latin American countries, working as a consultant in economic development projects. During our conversation, I told her that I was planning a trip and trying to decide where to go. As soon as I said that, Mariana told me that she was living in a big apartment in Guatemala city, and that I had no excuse, not to visit her.  By the way she talked, I felt as if the years hadn’t passed by; our friendship was intact.

A week after our conversation, I was knocking at Mariana’s door. She was planning to take a few days off, but her office wanted her to take care of some urgent matters, and she had to go back to work after two days of vacation.  During those two days, Mariana gave me instructions on how to protect myself in the streets of Guatemala city because the high rate of criminality. It felt like in the old days in Venezuela, our Native country. I understood her fears in a very deep level.

Given that Mariana was going to be working, I asked her if I could pay somebody to take me around. I wanted to go to Antigua, which I heard it was considered by Unesco as a World Heritage site.  When I got there, I was flabbergasted by the Spanish baroque architecture, the ruins of colonial churches and the beautiful crafts being sold by indigenous Mayans descendants. My guide took me to visit the superb monuments. We walked through the cobblestone streets, and shopped at different places to buy souvenirs for all my family. While I was strolling around with my guide, I didn’t think for a minute about Mariana’s advice.  My guide was used to being out there, dealing with the daily danger and accustomed to the ways of life in Guatemala city and its surrounding towns. He was serene and acted as if this was the safest place on Earth. This is the way I felt too. I would advise anybody who wants to travel to a country like Guatemala to use the services of a local guide. It’s a gorgeous place to enjoy!

COM0012 – Terminology as a communication strategy

COM0012 – Terminology as a communication strategy.

When I meet new people and I tell them that I’m a terminologist, they look puzzled. Some people have asked me if I work with terminals, something like computer terminals, or even with terminal diseases. Terminology isn’t a well-known profession. I didn’t know myself exactly what it was before getting the job.

In spite of being an unknown career, terminology is the first step to understand any specialized field. The purpose of terminology is to name things, to designate new realities. We canʼt look for words in a dictionary if we don’t know what that something (object, phenomenon or concept) is called.

Before thinking about building a social media strategy, I have to start explaining what we do. First of all, I have to say that terminologists work in the communication field. But our team needs all kinds of specialized knowledge in fields such as: biology, mechanics, legal, medicine, just to name a few. To use the right word, we need to understand the vocabulary use in every particular field. We help our clients develop customized glossaries, standardize their terminology and manage their terminology databank in both official languages in Canada.

In my next blogs, I am going to show with specific examples how important it is to have a good grasp of terminology, to understand differences between concepts as well as having a uniform terminology to communicate with your clients or other departments in your own company. I will give examples of funny situations created by the misuse of terms.