We all remember the images of shoppers flooding to stores, grabbing everything in sight and leaving the shelves bare. But not everyone contributed to this ‘panic buying’ – – a few were already prepared.
Always Be Ready
Survivalists, or preppers, are people who actively prepare for emergencies, by acquiring medical and self-defense training, stockpile food and gaining outdoor survival skills.Typically, it has been the Gen Xers who were the most prepared, but millennials have stepped up and taken over the helm. Those aged 24-39 are concerned about natural disasters, terrorist attacks, mass power failure, economic disaster, and pandemics. Today’s survivalists are not building bunkers in their backyards, but they are prepared for living outdoors without the use of modern conveniences.
This demographic appreciates nature, biodiversity, reducing their carbon footprint and off-the-grid living. Connect and engage this audience by using Facebook, Youtube, Twitter and Instagram. Search ‘outdoor survival gear’ and you will find product reviews for camping gear, knives, freeze-dried food, and other outdoor survival hacks such as how to light a fire with a ferro rod, gourmet cooking using rations and the ultimate ‘Bug Out Bag’ (aka 72-hour Emergency Kit).
Prepare. Protect. Thrive. Survive.
Most survivalists are male; however, females do a fair bit of purchasing for the family unit as well. Products that have multiple uses such as Leatherman tools, Gerber knives and Alpenlore belts are attractive to this group as the will pay more money for quality gear. Hobbies and interests include hunting, fishing, hiking, and camping. Influencers, who readily share their knowledge and experiences, look like a stereotypical ‘outdoorsman’ – rugged-looking wearing t-shirts, cargo pants, and boots (i.e. No clean-cut, 3-piece-suit wearing corporate-types need apply).
Do you think you have what it takes to survive living outdoors in the wild, gathering your own food, using flint to make fire, and building your own shelter? Recent events have made us realize that we need to be prepared for any emergency. What have you learned from dealing with Covid-19. What would be the essential items in your Bug Out Bag?
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