The art of storytelling has been evolving since the dawn of time. It was used to share stories of essential news and ideas or simply for entertainment. Storytelling has been growing and evolving from drawings on cave walls to blogs and social media posts and it will keep evolving as technology changes. Can you image how storytelling will be used in ten years? What I’ve learned reading about communication styles and there are three main components to a good story. The first being the lead, then the body and lastly, the tail.
These three components break up a story and create a hierarchy of information. The lead would be the most critical information that a reader would need to understand what is going on. The body would include details the story, such as the background information that develops the story. The tail may not seem important; however, it can tie a story with additional details and increase the engagement of the reader.
While the three elements help develop a story, we must account for communication style to transform a story. It has been determined that the average adult’s attention span has “dropped from 12 seconds to 8” (MacMillan “Do I have your attention?”, 2019). You must gain someone’s trust, while also engaging someone’s full attention quickly. Some ways of enticing the readers attention would be to use an active voice, while also ensuring of proper grammar and punctuation. This will only increase trust and authority.
Communication style can vary depending on your audience, therefore one must establish a target audience then proceed with a communication strategy. As previously mentioned, storytelling is an art form which means ‘practice makes perfect’. Breaking down your story using the inverted pyramid, establishing a communication style and learning to target your audience, will help keep your readers engaged and coming back for more.
MacMillan, Doug. “Do I Have Your Attention?” Mechanical Business, Apr. 2019, pp. 70–71.